2. 1.0 : INTRODUCTION OF COMMUNITY
BASED TOURISM : PRINCIPLES AND
MEANING
1.1. Describe the importance of tourism as a tool for economic regeneration
1.1.1 Explain the role of tourism in community development
1.1.2 Illustrate the relationship of community based tourism as a vehicle or tool
for poverty reduction and community development
1.2 Demonstrate knowledge and understanding of concept and principles of
community based tourism
1.2.1 define the concept of community based tourism
1.2.2 explain the meaning of CBT related terms and definitions
1.3. Demonstrate knowledge and understanding of sustainable CBT
development process
1.3.1 Explain the meaning of sustainable development
1.3.2 Discuss the importance of sustainable CBT development
1.3.3 Plan steps for sustainable CBT development process
3. HT622
Community
Based Tourism
HT622
Community
Based Tourism
1.1. Describe the importance of
tourism as a tool for economic
regeneration
1.1.1 Explain the role of tourism in
community development
1.1.2 Illustrate the relationship of
community based tourism as a vehicle
or tool for poverty reduction and
community development
1.1. Describe the importance of
tourism as a tool for economic
regeneration
1.1.1 Explain the role of tourism in
community development
1.1.2 Illustrate the relationship of
community based tourism as a vehicle
or tool for poverty reduction and
community development
1.0 :
INTRODUCTION OF
COMMUNITY
BASED TOURISM :
PRINCIPLES AND
MEANING
9. CBT as a Tool of Community
Development
Raise the quality of life
Promote Community
pride
Divide roles fairly
between women/men,
elder/youth
Build community
management
organizations
Encourage respect for
different cultures
Foster cultural exchange
Embed development in
local culture
Study the carrying capacity of
the area
Manage waste disposal
Raise awareness of the need
for conservation
Enable the
participation of local
people
Increase the power of
the community over
the outside
Ensure rights in
natural resources
management
Raise funds for the
community
development
Create jobs in tourism
Raise the income of
local people
COMMUNITY
10. The importance of tourism as a tool for
economic regeneration
Illustrate the
relationship of
community
based tourism
as a vehicle or
tool for poverty
reduction and
community
development
1. Recognize, support and promote community
ownership of tourism;
2. Involve community members from the start in every
aspect;
3. Promote community pride;
4. Improve the quality of life;
5. Ensure environmental sustainability;
6. Preserve the unique character and culture of the
local area;
7. Foster cross-cultural learning;
8. Respect cultural differences and human dignity;
9. Distribute benefits fairly among community
members;
10. Contribute a fixed percentage of income to
community projects;
11. HT622
Community
Based Tourism
HT622
Community
Based Tourism
1.2 Demonstrate knowledge and
understanding of concept and
principles of community based tourism
1.2.1 define the concept of community
based tourism
1.2.2 explain the meaning of CBT
related terms and definitions
1.2 Demonstrate knowledge and
understanding of concept and
principles of community based tourism
1.2.1 define the concept of community
based tourism
1.2.2 explain the meaning of CBT
related terms and definitions
1.0 :
INTRODUCTION OF
COMMUNITY
BASED TOURISM :
PRINCIPLES AND
MEANING
12. 12
"CBT is tourism that takes
environmental, social, and cultural
sustainability into account. It is
managed and owned by the
community, for the community, with
the purpose of enabling visitors to
increase their awareness and learn
about the community and local ways
of life". (REST, 1997).
"CBT is tourism that takes
environmental, social, and cultural
sustainability into account. It is
managed and owned by the
community, for the community, with
the purpose of enabling visitors to
increase their awareness and learn
about the community and local ways
of life". (REST, 1997).
The Definition of Community Based
Tourism (CBT)
13. What is
Commu
nity
Based
Tourism
?
1. CBT is a tool that strengthens the ability of
rural communities to manage tourism
resources while ensuring the community’s
participation.
2. CBT can help local community in
generating income, diversifying the local
economy, preserving culture, conserving
the environment and providing educational
opportunities.
3. As CBT may provide the local community
with alternative incomes, it becomes a
poverty reduction tool.
14. CBT is tourism with a SOUL
CBT is not static but dynamic
Community Based Tourism (CBT)
is a unique type of tourism with
characteristics quite different from mass
tourism.
Those who intend to put CBT into
practice need to fully understand the
underlying ideas, principles and
components behind CBT.
15. Key Elements of CBT
Natural and Cultural Natural
resources are well preserved
Local economy and modes of
production depend on the
sustainable use of natural resources.
Customs and culture are unique to
the destination
RESOURCES
The Community shares consciousness,
norms and ideology
The Community has elders who hold
local traditional knowledge and wisdom.
The Community has a sense of
ownership and wants to participate in its
own development
COMMUNITY ORGANIZATIONS
The Community has rules and regulations
for environmental, cultural, and tourism
management.
A local organization or mechanism exists
to manage tourism with the ability to link
tourism and community development.
Benefits are fairly distributed to all.
A percentage of profits from tourism is
contributed to a community fund for
economic and social development of the
community.
MANAGEMENT
Tourism activities and services aim at:
Fostering a shared learning process
between hosts and guests.
Educating and building understanding
of diverse cultures and ways of life.
Raising awareness of natural and
cultural conservation among tourists
and the local community.
LEARNING
1 2
3 4
16. Whyshould the community be
involved in tourism?
“To be answered before a
community is ready to embrace
tourism
17. ATTRIBUTES OF CBT
OPERATIONS
sharing the profits/benefits
equitably using a portion of the
profits/resources for community
development and/or to maintain
and protect a community cultural
or natural heritage asset (e.g.
conservation)
sharing the profits/benefits
equitably using a portion of the
profits/resources for community
development and/or to maintain
and protect a community cultural
or natural heritage asset (e.g.
conservation)
aiming to benefit local
communities, (particularly
rural or indigenous people’s or
people in small towns),
contributing to their
well being and the
well being of their
cultural and
environmental assets
aiming to benefit local
communities, (particularly
rural or indigenous people’s or
people in small towns),
contributing to their
well being and the
well being of their
cultural and
environmental assets
hosting tourists
in the local
community
managing a
tourism scheme
communally
hosting tourists
in the local
community
managing a
tourism scheme
communally
involving communities
in tourism planning,
on-going decision
making, development
and operations.
involving communities
in tourism planning,
on-going decision
making, development
and operations.
1 2
3 4
18. CBT
enhancing competitiveness is the establishment of partnerships with key stakeholders.
"How can communities
benefit more from
tourism?".
"How can tourism
contribute to the process
of community
development?".
19. CBT
- emerges from a community development strategy,
- using tourism as a tool
- to strengthen the ability of rural community
organizations that manage tourism resources
- with the participation of the local people.
CBT
- emerges from a community development strategy,
- using tourism as a tool
- to strengthen the ability of rural community
organizations that manage tourism resources
- with the participation of the local people.
CBT is
not simply a tourism business that aims at
maximizing profits for investors.
Rather, it is more concerned with the
impact of tourism on the community and
environmental resources.
CBT is
not simply a tourism business that aims at
maximizing profits for investors.
Rather, it is more concerned with the
impact of tourism on the community and
environmental resources.
20. Nor is it a miracle cure or a
knight in shining armor that will
come to save the community.
The community should have the
strength to modify or suspend
CBT, should it grow beyond the
management capacity of the
community or bring
unmanageable negative
impacts.
CBT is far from a
perfect,
prepackaged
solution to
community
problems.
In fact, if carelessly applied, CBT
can cause problems and bring
disaster.
CBT communities must be
chosen carefully and
adequately prepared
BEFORE OPERATING CBT.
21. BENEFITS of Community-based Tourism
BENEFITS of Community-based Tourism
Create job
opportunities for
local
communities
Create job
opportunities for
local
communities
Extra/side income
for local
communities
Extra/side income
for local
communities
Education &
training
opportunities
(language, service,
restaurant, guides
etc)
Education &
training
opportunities
(language, service,
restaurant, guides
etc)
Strengthen social
organization in a
community
Strengthen social
organization in a
community
Uplift & strengthen
local youth &
women
Uplift & strengthen
local youth &
women
Uplift local
community quality
of life
Uplift local
community quality
of life
Reduce migration
rate among youth
and young people
Reduce migration
rate among youth
and young people
Conserve local
cultural heritage
identity
Conserve local
cultural heritage
identity
Protection to local
resources (eg.
Conserve the
environment as
tourist attractions)
Protection to local
resources (eg.
Conserve the
environment as
tourist attractions)
22. The Benefits of CBT
Environmental benefits include
income generation for communities
to actively protect their land from
degradation and could enhance
conservation efforts to attract
tourists especially with regard to
eco-tourism initiatives.
Community based tourism has been
popular as
a means of supporting biodiversity
conservation particularly in
developing countries and linking
livelihoods with preserving
biodiversity whilst reducing rural
poverty and achieving both
objectives sustainably (Kiss 2004).
CBT may enhance social
sustainability by empowering
local communities to manage
their own resources, provide
meaningful employment, and
assist with capacity building and
cultural preservation.
23. The Benefits of CBT
Where it is working effectively, CBT
1. supports local economic development through
diversification of employment
2. is financially viable
3. respects and encourages equitable
participation of local community
4. is ecologically sustainable and minimise impact
on the environment
5. conserves and promotes living cultural heritage
and welfare
6. educates visitors about culture and nature
7. demonstrates good management practices
8. ensures a quality and safe experience for all of
individuals involved.
Where it is working
effectively, CBT
24. CBT Related Terms And
Definitions
Sustainable Tourism,
Sustainable Development
Eco-tourism
25. HT622
Community
Based Tourism
HT622
Community
Based Tourism
1.3. Demonstrate knowledge and
understanding of sustainable CBT
development process
1.3.1 Explain the meaning of
sustainable development
1.3.2 Discuss the importance of
sustainable CBT development
1.3.3 Plan steps for sustainable CBT
development process
1.3. Demonstrate knowledge and
understanding of sustainable CBT
development process
1.3.1 Explain the meaning of
sustainable development
1.3.2 Discuss the importance of
sustainable CBT development
1.3.3 Plan steps for sustainable CBT
development process
1.0 :
INTRODUCTION OF
COMMUNITY
BASED TOURISM :
PRINCIPLES AND
MEANING
27. SUSTAINABLE
DEVELOPMENT
the Brundtland Report:[1]
"Sustainable development is development that meets the
needs of the present without compromising the ability of
future generations to meet their own needs. It contains within
it two key concepts:
[1] 1. World Commission on Environment and Development (WCED). Our common future. Oxford: Oxford University Press, 1987 p. 43.
the concept of needs, in
particular the essential needs
of the world's poor, to which
overriding priority should be
given; and
the concept of needs, in
particular the essential needs
of the world's poor, to which
overriding priority should be
given; and
the idea of
limitations imposed by the
state of technology and
social organization on the
environment's ability to meet
present and future needs."
the idea of
limitations imposed by the
state of technology and
social organization on the
environment's ability to meet
present and future needs."
economic development that is conducted without
depletion of natural resources.
economic development that is conducted without
depletion of natural resources.
28. Sustainable tourism:
Sustainable tourism:
1. makes optimal use of
environmental resources that
constitute a key element in tourism
development, maintaining essential
ecological processes and helping
to conserve natural heritage and
biodiversity
2. respects the socio-cultural
authenticity of host communities,
conserves their built and living
cultural heritage and traditional
values, and contributes to inter-
cultural understanding and
tolerance
3. ensures viable, long-term
economic operations, providing
socio-economic benefits to all
stakeholders that are fairly
distributed, including stable
employment and income earning
opportunities and social services
to host communities, and
contributing to poverty alleviation
4. Maintains a high level of tourist
satisfaction and ensures a
meaningful experience for the
tourists, raising their awareness
about sustainability issues and
promoting sustainable tourism
practices amongst them.’ (UNWTO
2005).
1
4
3
2
29. Sustainable Tourism requires
informed
participation of
all relevant
stakeholders
Achieving sustainable
tourism is a
continuous process
strong political leadership
to ensure wide
participation and
consensus building.
requires
constant
monitoring of
impacts,
introducing the necessary
preventive and/or corrective
measures whenever
necessary.
(UNTWO 2006)
1 2
3 4
5
30. THE IMPORTANCE
OF SUSTAINABLE
CBT DEVELOPMENT
Increase the
income of village
communities
through CBT
activities
development
To enhance the
knowledge and
commitment of the
communities towards
tourism industry and its
importance in uplifting the
economic level and their
future life.
To enhance the
knowledge and
commitment of the
communities towards
tourism industry and its
importance in uplifting the
economic level and their
future life.
To prepare
community members
with knowledge and
skills needed for
them to face the
challenges of
developing new
product and services
for their community
To ensure all services
and product
providers in the
community deliver a
world class and
guest friendly
services
To ensure all services
and product
providers in the
community deliver a
world class and
guest friendly
services
Develop new
tourism
product and
services in
selected
communities
kawasan
kampung-
kampung
terpilih
To project
positive image
towards
career in
tourism
industry
among the
students and
young people.
To project
positive image
towards
career in
tourism
industry
among the
students and
young people.
To increase
the number of
community
members
involve
directly in
tourism
entrepreneuri
al activities
30 Khaairuddin Khalil 0193303371
