Top 25 Innovators 2010: A Case Study in Brand Awareness

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The BusinessWeek 2010 list of Top 25 Innovators focuses on brands which are more common place than those which aren't. The process for identifying the innovators was a survey of senior executives who …

The BusinessWeek 2010 list of Top 25 Innovators focuses on brands which are more common place than those which aren't. The process for identifying the innovators was a survey of senior executives who had to name companies outside their industry. This approach put brand awareness as a key contributor to the results.

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  • 1. Top 25 Innovators 2010
    A Case Study in Brand Awareness
    jongatrell | @spatially | www.spatiallyrelevant.org
  • 2. “Innovation is the central issue in economic prosperity”
    @michael.porter
  • 3. The 201025 Most Innovative Companies
    “Bloomberg BusinessWeek's Most Innovative Companies special report is based on data from longtime partner Boston Consulting Group (BCG). Last December the consultancy e-mailed a 21-question poll to senior executives around the globe.
    The Top 25 was derived from one of those questions.
  • 4. …1,590 respondents …
  • 5. The Question:
    Name the most innovative companies OUTSIDE your own industry in 2009
    SOURCE: http://images.businessweek.com/ss/10/04/0415_most_innovative_companies/
  • 6. 25
    …in reverse order…
    1
  • 7. 25
  • 8. 24
  • 9. 23
  • 10. 22
  • 11. 21
  • 12. 20
  • 13.
  • 14. 19
  • 15. 18
  • 16. 17
  • 17. 16
  • 18. 15
  • 19. “Innovation is not the product of logical thought, although the result is tied to logical structure”.
  • 20. 14
  • 21. 13
  • 22. 12
  • 23. 11
  • 24. 10
  • 25. “Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth.”
    @warren.buffett
  • 26. 9
  • 27. 8
  • 28. 7
  • 29. “There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward. “
    6
  • 30. “Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities.”
    @jeff.bezos
  • 31. 5
  • 32. 4
  • 33. 3
  • 34. 2
  • 35. 1
  • 36. …innovation as defined by survey…
  • 37. { BRAND AWARENESS }
  • 38. Would the impact of brand be different if they could have picked a company in their own industry?
  • 39. Would the list have been different if the 1590 participants had been senior technology leaders ?
  • 40. IMAGE
    Credits
    http://www.flickr.com/photos/19271608@N00/2207910518/sizes/l/in/photostream/
    http://www.flickr.com/photos/23240104@N02/2554493580/sizes/l/in/photostream/
    http://www.flickr.com/photos/stuckincustoms/2546259645/sizes/l/in/photostream/
    http://www.flickr.com/photos/levien66/3598348286/sizes/o/in/photostream/
    http://www.flickr.com/photos/galaygobi/114527025/sizes/o/in/photostream/
    http://www.flickr.com/photos/coca-cola_art_gallery/2809727356/sizes/l/in/photostream/
    http://www.flickr.com/photos/c-s-n/3409284500/sizes/l/in/photostream/
    http://www.flickr.com/photos/danielygo/4123369171/sizes/l/in/photostream/
    http://www.flickr.com/photos/fsse-info/3093021726/sizes/l/in/photostream/
    http://www.flickr.com/photos/argentla/3849279873/sizes/l/in/photostream/
    http://www.flickr.com/photos/26024078@N00/946717609/sizes/o/in/photostream/
    http://www.flickr.com/photos/jimu/4592685083/sizes/o/in/photostream/
    http://www.flickr.com/photos/unrest23/3300696905/sizes/m/in/photostream/
    http://www.flickr.com/photos/christianmontone/4230987733/sizes/o/in/photostream/