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Industry Analyst Briefing February 18, 2010
Introducing … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Industry Analyst Briefing Agenda
[object Object],[object Object],[object Object],[object Object],[object Object],Industry Analyst Briefing Agenda
Nuance Document Imaging Division Winter 2010 Analyst Briefing  Robert Weideman General Manager and Senior Vice President   February 2010
Mobile Solutions in Over  3 billion  Phones, Cars & Navigation Systems 4,000  Healthcare   Institutions More than 8 billion Customer Care  Interactions Annually Over 21M Registered  Desktop  Users & 100,000 MFP Solutions
Mobile Devices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Automotive Solutions ,[object Object],[object Object],[object Object],[object Object]
Healthcare Solutions ,[object Object]
Nuance By the Numbers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Rapidly Growing and Profitable (In $Millions) Share Estimates from PC Data, Strategy Partners, Primary Research
1Q 2010 Nuance Document Imaging Division ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Nuance + eCopy = Winning Combination ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Nuance - Global Reach 6,000 Strong NORTH AMERICA PAN-EUROPEAN ASIA-PACIFIC 500 + Imaging Software Professionals in 12 Countries
The #1 Partner Program ,[object Object],[object Object],[object Object],[object Object],[object Object]
eCopy Professional Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Business Problem Results
Nuance Professional Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Typical Project Team
Unique Partnerships ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Nuance and Microsoft Collaborate to Bring PDF to Word Conversion Capabilities to Millions of Microsoft Office System Users Microsoft Develops Office 2007 XML Export Connectors for Nuance Products Microsoft Licenses OmniPage OCR for Office and SharePoint Nuance First to Support Vista and Windows 7 with Desktop PDF
Unique Nuance Position – Everything Under One Roof Store/Search Core Technologies  Desktop Applications  ISV Penetration  MFP Platform ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Speech/TTS SDK’s Predictive Text SDK’s
eCopy MFP Solutions Portfolio from Nuance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],eCopy ShareScan Embedded MFP eCopy PaperWorks Desktop eCopy ScanStation for Scanners & MFP
Ready for Acceleration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Canon-Nuance Partnership for Success Dennis Amorosano Canon USA Senior Director Solutions Marketing & Business Support February 2010
Expanding from Print to Productivity [Thinking Beyond Scan to Email] Dennis Amorosano Sr. Director Solutions Marketing & Business Support Production Systems Divisions
Information Tasks: Time Spent in Enterprise per worker 13 8.8 8.1 6.4 6.2 6.0 5.2 4.4 4.0 3.7 Source:  IDC.  Hidden Costs of Information Work:  A Progress Report.  May, 2009. Doc # 217936 Cost of Information Tasks Avg, hour per  worker per week Knowledge workers spend a lot of time  communicating/ collaborating Information with  team or customer using PC network rather than thinking or making  their business decisions.  1 Year  + 1,000 Employees  =   $6M Loss   due to cost of Information Tasks
A Long-Term Partnership eCopy Confidential 02/21/10 USA Canada 1996 2000 2003 2004 2005 2007 Europe Japan Australia Singapore Hong Kong India Canon Electronics 2008 South America Malaysia Indonesia * * *
A Valued Relationship ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Canon & eCopy Customers  North America
Canon & eCopy Customers Europe
Products  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Robust Compatible Product Line
Scanning’s Historical Use Case
What is the Future of Scanning? Personalization and Business Process Automation Next Generation Security and Connectors Second Generation eMail Scan to File First Generation Canon and Nuance are ahead of the curve
The Value of Personalization Certain information such as vendor name or invoice number need to be searchable upon import. How can I do this? I need to import medical supplier invoices that were sent via fax or by mail into our system to submit payment. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Server Medical Supplier  Invoice Patient  Admit Insurance Forms
Enhancing Capture at the Desktop  Process & Store Annotate, Merge,  Index & Integrate Capture & Route ,[object Object],[object Object],[object Object]
Personalization for any Industry General Business Healthcare/ Medical Financial Services Education Legal Manu-facturing Invoice Processing Patient Admittance New Customer Sign Up Enrollment Applications Case Management Engineering Change Orders Expense Report Processing Patient Records Management Mortgage Processing Financial Aid Packages Client Records Management Project Collaboration Resume Management Insurance Payment Processing Loan Processing Student Records Management Contract Management Supplier Management … . And more ….
Nuance Connectors ,[object Object],[object Object],[object Object],[object Object]
Nuance Services ,[object Object],[object Object],[object Object],[object Object],[object Object],Database, Workflow, or Enterprise Application Network Storage E-Mail or Fax Services CONNECTOR
Re-defining the Value of Scanning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Driving a New Standard Personalized Access Knowledge Worker Effectiveness Upstream Image Processing Simplified Workflow
THANK YOU
The Network MFP 2010: Document Solutions for Every Office, Every Office Worker  February 2010
Today - Document Distribution #1 Rationale Accounting Dept Ad-hoc Scanning Front-office Scanning Production Scanning HR Dept Legal Dept Enterprise environment ,[object Object],[object Object],[object Object]
Today - Department Workflow Solutions Accounting Dept Front-office Scanning Sales Dept Small business environment ,[object Object],[object Object],[object Object]
What has Limited “eCopy”-type Solutions? BUSINESS PROCESSING (Invoice, Data, Classification) PRODUCTION Capture Ad-Hoc Capture Specialty Niche Batch Centralized Personal, Ad-hoc Distributed Every Office Worker Measureable ROI
eCopy as the MFP Solution Platform BUSINESS PROCESSING (Invoice, Data, Classification) PRODUCTION Capture Ad-Hoc Capture Specialty Niche Batch Centralized Personal, Ad-hoc Distributed Every Office Worker Measureable ROI Office Productivity
1) Document Distribution Drives Platform Deployment Accounting Dept Ad-hoc Scanning Front-office Scanning Production Scanning HR Dept Legal Dept Enterprise environment ,[object Object],[object Object],[object Object],[object Object]
2) Document Services Drives Department Productivity Accounting Dept Ad-hoc Scanning Front-office Scanning Production Scanning HR Dept Legal Dept Enterprise environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3) Platform Connects Front Office to Enterprise/Cloud Accounting Dept Ad-hoc Scanning Cloud Services HR Dept Legal Dept Enterprise environment Front-office Scanning Enterprise Applications
MFPs Are Ready for Document Processing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],October 2008
eCopy ShareScan – The MFP Solution Platform eCopy Document Distribution eCopy Connector Services & SDK eCopy Document Conversion Services eCopy Document Services SDK eCopy Solution Pack for Invoices eCopy Solution Pack for Receipts 3 rd  Party  Document Services eCopy Solution Pack for Hospital Admissions eCopy Solution Pack for Legal 3 rd  Party eCopy  Solution Packs eCopy Administrator Dealer Services Professional Services
Document Services February 2010
The Network MFP 2010: Document Solutions for Every Office, Every Office Worker  February 2010
eCopy ShareScan MFP Scanning Platform DISTRIBUTED   FRONT-OFFICE SCANNING eCopy  ShareScan ® DESKTOP  DISTRIBUTION Unique Connectivity to Desktop Workflow Document Assembly Document Conversion PDF Collaboration Desktop>>ECM>>WFlow
eCopy ShareScan MFP Scanning Platform DISTRIBUTED   FRONT-OFFICE SCANNING BUSINESS ENTERPRISE  CONNECTIVITY eCopy  ShareScan ® DESKTOP  DISTRIBUTION Document Management Cost Recovery Information Management E-Mail Fax Server
eCopy ShareScan MFP Scanning Platform eCopy  ShareScan ® DISTRIBUTED   FRONT-OFFICE SCANNING AUTOMATIC DOCUMENT PROCESSING BUSINESS ENTERPRISE  CONNECTIVITY DESKTOP  DISTRIBUTION SDK Plug-In Document Services
eCopy ShareScan –  The  MFP Scanning Platform eCopy ShareScan ® Document Management SDK Plug-In Cost Recovery Information Management E-Mail Fax Server Document Services
MFP Document Solutions for Every Office Worker ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOU!
 
Jerry Blaine CEO & Founder [email_address] WELCOME Nuance and Analysts
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],HOW LDI COMPETES  IN A DOWN ECONOMY
[object Object],[object Object],WHAT LIES IN THE FUTURE FOR LDI
Technologies to Watch Chris Strammiello Vice President, Marketing & Product Strategy February 2010
eCopy ShareScan – The MFP Solution Platform eCopy Document Distribution eCopy Connector Services & SDK eCopy Document Conversion Services eCopy Document Services SDK eCopy Solution Pack for Invoices eCopy Solution Pack for Receipts 3 rd  Party  Document Services eCopy Solution Pack for Hospital Admissions eCopy Solution Pack for Legal 3 rd  Party eCopy  Solution Packs eCopy Administrator
Driving Information in New & Exciting Ways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Document Service – Automated Forms Processing ,[object Object],[object Object],[object Object],[object Object],[object Object]
New York City Housing Authority — Forms Processing for the Office Worker Submit Paper Change Form Tenant #123 Number of Dependents OCR John Smith ? DATA AVAILABLE TO HQ IN REAL-TIME Update Tenant #123 ORACLE SIEBEL
Document Service - Search & “Destroy” ,[object Object],Select Destination Enter Text String Scans Document Highlighted or Redacted PDF APPLICATIONS: Avoid reading the entire document. Just read what’s pertinent.  Find and redact a name.
Document Service -- Search, Highlight, Print ,[object Object],[object Object],[object Object],Select Documents Browse Repository Location Enter Text String Finds Documents Prints Highlighted Search & Print Button ,[object Object],[object Object],[object Object]
Document service – eBooks ,[object Object],[object Object],[object Object],[object Object],[object Object],MFP to eBook
Document Services – Cloud Gateway ,[object Object],[object Object],MFP Cloud
PDF Reader Conversion Server Nuance PDF Reader Nuance Document Conversion Server (DCS) With PDF file open in Reader select the  View as Word  option. Your file will be securely uploaded to  NuancePDF.com ,  the document conversion server. Select the type of file you want your PDF converted to. Choose from  Word, Excel, RTF and WordPerfect . Enter the email address  for delivery. Click Go. Your converted file will be delivered to the address provided. After clicking “Go” the user will be presented a Thank you page with Upgrade offer for Pro 1 2 3 1 2 3
Improving MFP User Experience February 2010
Speech – Authentication, Command & Control ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ For e-mail press…” “ Load button” “ Maria Dengrine…” “ e-mail to …” “ Place…” “ Highlight…” 0 1 2 3 4 5 6 7 9 0 0 1 2 3 4 5 6 7 9 0 0 1 2 3 4 5 6 7 9 0
Speech – Engagement & Distribution  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Instructions Audiobook
Innovative Solutions at the Key Press Level With just a few key presses or screen touches users can… … Input words (e-mail messages, cover pages, keywords) … Find things fast (settings, contacts, email addresses) … Launch applications (e-mail client, fax application, scanner…) SMART KEYPAD:  Accelerated Navigation
 

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Nuance Analyst Meeting02_18_10

  • 1. Industry Analyst Briefing February 18, 2010
  • 2.
  • 3.
  • 4.
  • 5. Nuance Document Imaging Division Winter 2010 Analyst Briefing Robert Weideman General Manager and Senior Vice President February 2010
  • 6. Mobile Solutions in Over 3 billion Phones, Cars & Navigation Systems 4,000 Healthcare Institutions More than 8 billion Customer Care Interactions Annually Over 21M Registered Desktop Users & 100,000 MFP Solutions
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Nuance - Global Reach 6,000 Strong NORTH AMERICA PAN-EUROPEAN ASIA-PACIFIC 500 + Imaging Software Professionals in 12 Countries
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. Canon-Nuance Partnership for Success Dennis Amorosano Canon USA Senior Director Solutions Marketing & Business Support February 2010
  • 22. Expanding from Print to Productivity [Thinking Beyond Scan to Email] Dennis Amorosano Sr. Director Solutions Marketing & Business Support Production Systems Divisions
  • 23. Information Tasks: Time Spent in Enterprise per worker 13 8.8 8.1 6.4 6.2 6.0 5.2 4.4 4.0 3.7 Source: IDC. Hidden Costs of Information Work: A Progress Report. May, 2009. Doc # 217936 Cost of Information Tasks Avg, hour per worker per week Knowledge workers spend a lot of time communicating/ collaborating Information with team or customer using PC network rather than thinking or making their business decisions. 1 Year + 1,000 Employees = $6M Loss due to cost of Information Tasks
  • 24. A Long-Term Partnership eCopy Confidential 02/21/10 USA Canada 1996 2000 2003 2004 2005 2007 Europe Japan Australia Singapore Hong Kong India Canon Electronics 2008 South America Malaysia Indonesia * * *
  • 25.
  • 26. Canon & eCopy Customers North America
  • 27. Canon & eCopy Customers Europe
  • 28.
  • 31. What is the Future of Scanning? Personalization and Business Process Automation Next Generation Security and Connectors Second Generation eMail Scan to File First Generation Canon and Nuance are ahead of the curve
  • 32.
  • 33.
  • 34. Personalization for any Industry General Business Healthcare/ Medical Financial Services Education Legal Manu-facturing Invoice Processing Patient Admittance New Customer Sign Up Enrollment Applications Case Management Engineering Change Orders Expense Report Processing Patient Records Management Mortgage Processing Financial Aid Packages Client Records Management Project Collaboration Resume Management Insurance Payment Processing Loan Processing Student Records Management Contract Management Supplier Management … . And more ….
  • 35.
  • 36.
  • 37.
  • 38. Driving a New Standard Personalized Access Knowledge Worker Effectiveness Upstream Image Processing Simplified Workflow
  • 40. The Network MFP 2010: Document Solutions for Every Office, Every Office Worker February 2010
  • 41.
  • 42.
  • 43. What has Limited “eCopy”-type Solutions? BUSINESS PROCESSING (Invoice, Data, Classification) PRODUCTION Capture Ad-Hoc Capture Specialty Niche Batch Centralized Personal, Ad-hoc Distributed Every Office Worker Measureable ROI
  • 44. eCopy as the MFP Solution Platform BUSINESS PROCESSING (Invoice, Data, Classification) PRODUCTION Capture Ad-Hoc Capture Specialty Niche Batch Centralized Personal, Ad-hoc Distributed Every Office Worker Measureable ROI Office Productivity
  • 45.
  • 46.
  • 47. 3) Platform Connects Front Office to Enterprise/Cloud Accounting Dept Ad-hoc Scanning Cloud Services HR Dept Legal Dept Enterprise environment Front-office Scanning Enterprise Applications
  • 48.
  • 49. eCopy ShareScan – The MFP Solution Platform eCopy Document Distribution eCopy Connector Services & SDK eCopy Document Conversion Services eCopy Document Services SDK eCopy Solution Pack for Invoices eCopy Solution Pack for Receipts 3 rd Party Document Services eCopy Solution Pack for Hospital Admissions eCopy Solution Pack for Legal 3 rd Party eCopy Solution Packs eCopy Administrator Dealer Services Professional Services
  • 51. The Network MFP 2010: Document Solutions for Every Office, Every Office Worker February 2010
  • 52. eCopy ShareScan MFP Scanning Platform DISTRIBUTED FRONT-OFFICE SCANNING eCopy ShareScan ® DESKTOP DISTRIBUTION Unique Connectivity to Desktop Workflow Document Assembly Document Conversion PDF Collaboration Desktop>>ECM>>WFlow
  • 53. eCopy ShareScan MFP Scanning Platform DISTRIBUTED FRONT-OFFICE SCANNING BUSINESS ENTERPRISE CONNECTIVITY eCopy ShareScan ® DESKTOP DISTRIBUTION Document Management Cost Recovery Information Management E-Mail Fax Server
  • 54. eCopy ShareScan MFP Scanning Platform eCopy ShareScan ® DISTRIBUTED FRONT-OFFICE SCANNING AUTOMATIC DOCUMENT PROCESSING BUSINESS ENTERPRISE CONNECTIVITY DESKTOP DISTRIBUTION SDK Plug-In Document Services
  • 55. eCopy ShareScan – The MFP Scanning Platform eCopy ShareScan ® Document Management SDK Plug-In Cost Recovery Information Management E-Mail Fax Server Document Services
  • 56.
  • 58.  
  • 59. Jerry Blaine CEO & Founder [email_address] WELCOME Nuance and Analysts
  • 60.
  • 61.
  • 62.
  • 63. Technologies to Watch Chris Strammiello Vice President, Marketing & Product Strategy February 2010
  • 64. eCopy ShareScan – The MFP Solution Platform eCopy Document Distribution eCopy Connector Services & SDK eCopy Document Conversion Services eCopy Document Services SDK eCopy Solution Pack for Invoices eCopy Solution Pack for Receipts 3 rd Party Document Services eCopy Solution Pack for Hospital Admissions eCopy Solution Pack for Legal 3 rd Party eCopy Solution Packs eCopy Administrator
  • 65.
  • 66.
  • 67. New York City Housing Authority — Forms Processing for the Office Worker Submit Paper Change Form Tenant #123 Number of Dependents OCR John Smith ? DATA AVAILABLE TO HQ IN REAL-TIME Update Tenant #123 ORACLE SIEBEL
  • 68.
  • 69.
  • 70.
  • 71.
  • 72. PDF Reader Conversion Server Nuance PDF Reader Nuance Document Conversion Server (DCS) With PDF file open in Reader select the View as Word option. Your file will be securely uploaded to NuancePDF.com , the document conversion server. Select the type of file you want your PDF converted to. Choose from Word, Excel, RTF and WordPerfect . Enter the email address for delivery. Click Go. Your converted file will be delivered to the address provided. After clicking “Go” the user will be presented a Thank you page with Upgrade offer for Pro 1 2 3 1 2 3
  • 73. Improving MFP User Experience February 2010
  • 74.
  • 75.
  • 76. Innovative Solutions at the Key Press Level With just a few key presses or screen touches users can… … Input words (e-mail messages, cover pages, keywords) … Find things fast (settings, contacts, email addresses) … Launch applications (e-mail client, fax application, scanner…) SMART KEYPAD: Accelerated Navigation
  • 77.  

Editor's Notes

  1. These are the associated tasks and deliverables. Iterative waterfall approach, process review between each phase.
  2. Here is the good information come from IDC about hidden cost of information tasks for knowledge workers. As you can see here, the knowledge worker spend a lot on time to communicate / collaborate information with team or customers by using network devices rather than thinking or making decisions.
  3. eCopy, Inc. 02/21/10 eCopy Confidential
  4. eCopy, Inc. 02/21/10 eCopy Confidential
  5. eCopy, Inc. 02/21/10 eCopy Confidential
  6. 02/21/10 02:09 Vertical Mkts_healthcare_v3.ppt Healthcare professional logs into the device Selects the “Admissions: scan for EMR import” from the WFC screen. Remember to point out the other WFC buttons that are specific to healthcare workflows. Emphasize that the work flow takes only one touch of a button. (note that it is common for an Admission doc to be filled out by hand by patient, so there is a paper workflow) Healthcare professional is then prompted at the device to enter the index values. (mention that Canon will be releasing soon a utility that will allow for custom naming of the index fields that show up on the device). For this demonstration the example index values will be patient name and SSN.
  7. Talk Track With this new desktop editing tool, the document can now make a pit stop, if necessary , at the desktop before being directly sent to the DM system Click once for animation And at the desktop, Sally can now add other electronic files such as Word and excel, make annotations Click once for animation and convert to PDF. Click once for animation Click once for animation She can even add the indexing information from her desktop Click once for animation You can even save from PaperWorks to DM systems such as Sharepoint. And now the final document can be sent back to the DM system with the indexing information Click for next slide
  8. MFP embedded architectures Value is not just in copying and printing? Support for ISVs varies widely Most OEM’s offer base set of APIs to access functionality of the device Image acquisition, interface design and device control is manual Platforms are divided into two camps: embedded web browsers or Java New device hardware is ripe for applications Significantly more resources Larger touch screens Full hard keyboards
  9. eCopy, Inc. 02/21/10 eCopy Confidential
  10. eCopy, Inc. 02/21/10 eCopy Confidential
  11. eCopy, Inc. 02/21/10 eCopy Confidential
  12. eCopy, Inc. 02/21/10 eCopy Confidential
  13. Template approach Free form approach Usability key Adaptability to all depts
  14. New York City Housing is a good example of the distributing the production scanning capabilities to your average office worker. In this example, the MFP is not only a device that scans the document but it also facilitates the quality control by playing back the data that is read by the zonal OCR software. In this example the Tenant number is read and the MFP prompts the user to confirm that the change form applies to the right user. Then a change is read and the Oracle Siebel system is updated in real time. Typically this would have been handled with a production capture system and it could have taken days for the form to travel by interoffice mail and put in the queue to be scanned by the operator and then sent back to the original user for QC. This becomes a faster and more efficient process by pushing the document capture out to the document owner.
  15. Autoredact……context highlight……..excerpt reports…..etc Let’s talk more about Paper search services for the MFP, which Robert showed during his presentation. We really think the combination of this type of joint hardware / software solution could bring a whole new level of value to the user when it comes to working with paper documents. More specifically here’s how it works: -- Selects destination: e-mail, desktop, repository, collaborative application -- Enters text string -- Scans document -- Gets PDF with highlighted or redacted text string Imaging being able to find all the places where a certain text string was used and automatically redact it. Imaging only needing to read the part of the document that is pertinent to what you are looking for.
  16. The power when document isn’t in hand…..use case? Magazine example….getting dumber
  17. eBook readers have garnered a lot of attention lately. Office workers are dying to use these devices for more than just reading books. Most already read PDF, but there are format issues. And what about that research report that is on paper. It would be
  18. What to discuss here….. Affordability for small businesses….less infrastructure and IT demand……. Agility of service deployment, partnership and adoption