The bright future of communities (by Tom De Ruyck, Head of Consumer Consulting Boards at InSites Consulting), presented at the MOAbout on May 21, 2013 in Amsterdam (NL).

2. The evolution of Communities

3. We are never done

5. Communities are no longer about
technology. The future is to the ones
who understand how to inspire
business decisions and cultures.
Kristof De Wulf / InSites Consulting

6. Go with the flow

8. The battle of
the screens

11. ‘Online Communities’ become more and
more a true ‘Fusion Research’ tool that
allows for ‘triangulation’ on different
levels. Leading to more valid research
results, fresh inspiration and a deeper
understanding of the issue researched.
Frédéric Gennart / Inter IKEA Systems

14. Playing instead
of paying for
attention

15. Research in
the mix

16. Different country,
Different story

19. Filling our
Blind Spots

22. Diffusing research results
should be like getting those small
Magic Boxes from McDonald’s:
blending results, stories and quotes
Carole Lamarque / bpost

23. Internal

24. Internal

25. Internal

26. Internal
KLM Concept Casino

27. Internal
Bring it to
Life

28. Internal

30. External

32. We need to make consumers an
integral part of everything we do.
Mariken Kimmels / H.J. Heinz

33. Central Research Nerve System

35. Total consumer
immersion

39. Smart
Cookies
academic backbone
sector expertise
marketing consulting
innovative methods
change agent
engagement & activation
Creative
Solid

40. linkedin.com/in/tomderuyck
tom@insites-consulting.com
@tomderuyck
www.insites-consulting.com
Ready for a bright future?
Head of Research Communities