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BlogWell Los Angeles Social Media Case Study: Mattel, presented by Travis Harding & Jessica Kimiabakhsh

by on Jan 11, 2013

  • 1,411 views

In their BlogWell Los Angeles presentation, Mattel's Senior Manager, Social Media, Travis Harding, and Manager of Social Media for Barbie & Girls, Jessica Kimiabakhsh, share how they successfully ...

In their BlogWell Los Angeles presentation, Mattel's Senior Manager, Social Media, Travis Harding, and Manager of Social Media for Barbie & Girls, Jessica Kimiabakhsh, share how they successfully integrated social media into their "Barbie For President" campaign.

They talk about the campaign from the objectives to the results and how they engaged fans on Instagram, Tumblr, Twitter, and Facebook.

Watch the video of the presentation here: https://vimeo.com/57356122

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BlogWell Los Angeles Social Media Case Study: Mattel, presented by Travis Harding & Jessica Kimiabakhsh BlogWell Los Angeles Social Media Case Study: Mattel, presented by Travis Harding & Jessica Kimiabakhsh Presentation Transcript