Ken + barbie

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Ken + barbie

  1. 1. Mattel’s Digital Campaign:<br /> Barbie & Ken Reunite? <br />
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  3. 3. Mattel’s Campaign <br />Mattel launched it’s new campaign<br />January-February 14th 2011 <br />Campaign created by:<br />Ketchum Public Relations<br />+<br />Mattel internal Marketing Team <br />
  4. 4. Barbieandken.com <br />Featured the Love O meter <br />Facebook Foursquare <br />Twitter <br />YouTube <br />www.BarbieandKen.com<br /><ul><li>5 million page views
  5. 5. Hundreds of thousands voted </li></li></ul><li>Social Media :<br />
  6. 6. Billboards in LA and NY to profess Ken’s love for Barbie<br />
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  9. 9. Mattel’s Campaign was a huge success <br />Barbie’s Facebook page experienced a<br />34% increase in fans<br />(currently 2,213,158)<br />&<br />200% increase in engagement, through comments, likes and shares. <br />
  10. 10. Just like Peanut Butter and Jelly or Fred and Ginger, Barbie® and Ken® have been synonymous with the most iconic and beloved pairings of all time. <br />

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