6. Wendy’s
Adwords
Use more detailed and specific KeyWords
Pay Per Click Advertising
Tracking Tools
SAMPLE KEY WORDS
Fast Food, Nutrition, Hamburger,
Coupon
7. Order Online
• First fast food restaurant to do this
• Increase strong media presence
8. Budget
20%
30%
25% Facebook
15% Twitter
Youtube
10%
Blog
Google
9. Measuring Success
• Blog Click Rate
• Facebook Fan Numbers
• Twitter Hashtag Numbers
• Youtube View Rates
10. Timeline
• Participate in Social Media Year Round
• Increase Purchases of adwords during Back to
School