3. DOUBLE REVOLUTION FOR TV VIEWERS
TV IS GOING OUT VIEWERS ARE LOOKING OUTVIEWERS ARE LOOKING OUT
4. DOUBLE WORK FOR THE TV INDUSTRY
MULTISCREEN 2ND SCREEN
Delivering & controlling the TV everywhere
experience
Empowering the convergent TV experience and
capture viewers engagement
Same content on a variety of devices Variety of contents synchronized with TV
5. With a very frag ment ed attention
source Redbee/Decypher survey sept 2012
86% OF SMARTPHONE OWNERS ARE DUAL SCREENERS
6. Frustration dominates on 2nd screen
« TV guide » : 353 results on the appstore (FR)
81% dual screeners unsatisfied
7. FROM GUIDE TO COMPANION
STATIC INFORMATION
• EPG Info
• Discovery
• Editorial
• News
DYNAMIC ENRICHMENT
• Dynamic EPG info
• Social Integration
• Gamification
• Participation
PRACTICAL TOOLS
• Zapping to
• Set reminders
• Set Recordings
• Watch on the go
“THIS IS THE PROGRAM” “THIS IS WHAT YOU CAN DO”
“THIS IS WHAT’S HAPPENING”
8. THE 4 PILLARS OF DYNAMIC ENRICHMENT
Info Vote Play Share
9. RICHEST BACK OFFICE CONTENT
AND CAMPAIGN MANAGER1 A PUSH BASED SCALABLE
CLOUD DISTRIBUTION2 2ND SCREEN APPS
AND SERVICES3
THE LEADING 2ND SCREEN PLATFORM
16. MONETIZE IT !
AD SPOT ON ANY CHANNEL
SYNCHRONOUS
2ND SCREEN
RICH MEDIA AD: ANIMATION,
GAME, COUPON…
UNIQUE PATENT PENDING TECHNOLOGY
• NO NEED TO CONTROL TV SIGNAL
• SEAMLESS FOR THE VIEWER
• NEW RICH AD FORMAT
• ADAPTS TO ALL MOBILE + PC PLATFORMS
• PERFORMANCE THROUGH CALL-TO-ACTION
• TARGETING & SCENARIOS
• DEPLOYMENT STARTED LAST WEEK ON NFL
17. USE-CASE
• A TV-viewer uses your app while watching TV
• A Coca-Cola spot runs in the ad-break.
• Your app instantly displays a «2nd screen ad
rebound»
• Eg a small animation, instantly followed (if the
user clicks) by a module to customize a coke-
can with a contact’s name and send it to him
• Could also be a video, a mini-game, any rich
content
• Can be targeted (eg. coke light for women
and coke zero for men)
Neil Bedwell - Global Head of Digital
for Coca-Cola
“Connecting to consumers
through second and third screens
takes more than just adding a
Twitter feed. “That’s old thinking –
the story is way bigger on the
other [second] screen.”
MONETIZE IT – THE USE CASE
19. WRAP UP
CREATE ENGAGEMENT WITH RICH 2ND SCREEN EXPERIENCE
the world’s most deployed, robust and
feature- rich 2nd screen storytelling solution
MONETIZE ATTENTION WITH SYNCED ADVERTISING
an advertising game-changer
This new, rich, -ad format boosts TV-ad campaigns and makes them
interactive & social
THE 2ND SCREEN REVOLUTION IS A UNIQUE OPPORTUNITY FOR THE
LEADING PLAYERS OF THE TV INDUSTRY
