MEDIAPUT THE SHOWAT THEIR FINGERTIPS.                                     the MOBILE RED CARPET                           ...
PROGRAM                                                       mobile               DEVELOPMENT                            ...
Cirqle Media                                                          mobile    MOBILE RED CARPET                         ...
PROGRAM                                                  mobile                       FRAMEWORK                           ...
PROGRAM                                                  mobile                     NAVIGATION                            ...
PROGRAM                                                                         mobile                     NAVIGATION     ...
PROGRAM                                                                  mobile                      NAVIGATION           ...
PROGRAM                                                                   mobile               TRAFFIC DRIVER             ...
PROGRAM  INTEGRATION                                                                                        2013          ...
Cirqle Media                                                  mobile     MOBILE RED CARPET                                ...
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MOD Awards Mobile Red Carpet - Integration Kit

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MOD Awards Mobile Red Carpet - Integration Kit

  1. 1. MEDIAPUT THE SHOWAT THEIR FINGERTIPS. the MOBILE RED CARPET MOD Awards Category Review MOD Judges Map/Schedule Share a Photo Social Media Sponsors MOD News MOD Finalists Leeza’s Place Presenters Donate mobile REDCARPET by CirqleMediaconversion begins with connectionSHOW INTEGRATION PACKET
  2. 2. PROGRAM mobile DEVELOPMENT REDCARPET by CirqleMediaThe Mobile Red Carpet Architecture AssessmentAfter a thorough review of the 2013 MODAwards infrastructure and event goals,Cirqle Media has determined Mobile AppDev is the most effective platform forproduction. It will improve performance,provide uninterrupted service during the The Winner is...event, direct-to-load photos and social • The time invest-media sharing tools / and while it costs ment will be worthmore to develop, we prefer to showcase the results and end-goal for thisthe best performing model for this year’s year’s MOD Awardsevent and hopefully for years to come. Show. • Updates will not beWe have a shared partnership with a factor, the show is a timed event (3 dayseveral app-hosted mobile OS agencies. period).This will reduce our speed-to-market and • We havedevelopment approval process by host- addressed compat-ing The Mobile Red Carpet on a certified ibility with activationplatform. By using an App we will have options for all mobile devices.greater control and flexibility to expandour navigation and the overall user-experience for the 2013 MOD Awards.Thank you-Your Development TeamCirqle MediaIt’s All Within Reach. • Event Activation • Lead Capture • Data RetrievalMobile Bridge by CirqleMedia.com • Mobile Red Carpet • Quick-Response • Multi Media
  3. 3. Cirqle Media mobile MOBILE RED CARPET REDCARPET by CirqleMediaThe Mobile Red Carpet Architecture AssessmentWhat is The Mobile Red Carpet? Devices SupportedThe Mobile Red Carpet offers a high-quality mobile bridge for The Mobile Red Carpet is user-events, conferences, and trade shows. We allow you to con- friendly on iPhones, Androidnect with your attendees by creating a customized guide phones, Blackberries, tablets, andaccessible on all mobile devices. any other devices that your audience might use. We offerThere are many ways to utilize the Mobile Red Carpet: native apps for iPhone, iPad, and Android as well as a mobile web• Get the most up-to-date schedules or event news to app. your attendees, guests and sponsors. Speed and Ease• Give guests an easy way to search for the exhibitors, Apps provide a faster user sponsors, area attractions and event exclusives. These experience, because they do not topic examples can be updated real-time for efficiency rely on a web based connection. and time sensitive updates. App Hosting• Allow people to engage with the event via social media We can sub-host all apps for channels like Twitter and Facebook. Add photo opportu- various events or we can custom nities for a wider range of captured experiences before, build your own unique app (only during or after the show or event. recommended with higher event participation.• Provide a detailed list of what to do and where to eat around the local area. Include maps, important locations for meetings, lunches, seminars, group gatherings or after-parties.• Provide your sponsors an extra opportunity to increase reach and exposure with in-laid info links and app ban- ners. This provides another full layer of marketing oppor- tunities for your sponsors and exhibitors.• Save paper and money on printing costs and have the ability to make changes, or updates on-the-fly.It’s All Within Reach. • Event Activation • Lead Capture • Data RetrievalMobile Bridge by CirqleMedia.com • Mobile Red Carpet • Quick-Response • Multi Media
  4. 4. PROGRAM mobile FRAMEWORK REDCARPET by CirqleMediaNavigationApplication based mobile framework.Navigation and home page design. A MOD Awards Event ShowcaseIn-depth features for Award Show Main Informationactivities, sharing and engagement. Hotel and Maps Area Attraction (limited to area) Dates, Times, Locations B Category Review Listings / All Award Categories and Nominees C Meet the Judges Photo and Judges Notes/Bio the MOBILE RED CARPET D MOD Scavenger Hunt Contest driver - Incentive Plan MOD Awards Category Review MOD Judges Encourages attendees to connect with sponsors and exhibitors E Share-A-Photo and Social Media Scavenger Hunt Share a Photo Social Media Photo sharing during the Awards Show Social sharing for media distribution / real time Sponsors MOD News MOD Finalists F Sponsors Listing application / connects all exhibitors and sponsors to the visitors and attendees Leeza’s Place Presenters Donate G MOD News Feed Live Tweets, Facebook and RSS Feeds available H MOD Finalists Showcase center for all 2013 finalists I Leeza’s Place and Donate Direct links for donation submission and added information about her charity J Presenters Sequential listing of Award CeremoniesIt’s All Within Reach. • Event Activation • Lead Capture • Data RetrievalMobile Bridge by CirqleMedia.com • Mobile Red Carpet • Quick-Response • Multi Media
  5. 5. PROGRAM mobile NAVIGATION REDCARPET by CirqleMediaSponsors FNavigation review and layout. the MOBILE RED CARPET All Sponsors Listing application / connects all exhibitors and sponsors to the visitors and attendees. Sponsor Packet has detailed instruction for banner, placement and relative information. Option 1: Presenters (9) Banner rotation lower activity screen. All 9 Presenting Sponsors would have linkable banners. Option 2: Donation Button Have 2-3 varied banners for Leeza Gibbons and her charitable link / donation button.It’s All Within Reach. • Event Activation • Lead Capture • Data RetrievalMobile Bridge by CirqleMedia.com • Mobile Red Carpet • Quick-Response • Multi Media
  6. 6. PROGRAM mobile NAVIGATION REDCARPET by CirqleMediaMeet the Judges CNavigation review and layout. Share-A-Photo E and Social Media Navigation review and layout. the MOBILE RED CARPET the MOBILE RED CARPET the MOBILE RED CARPET A MOD Awards and Events Showcase the MOBILE RED CARPET Hotel ammenities, phone numbers, area attractions, points of contact. MOD info packet - uploadable PDF.It’s All Within Reach. • Event Activation • Lead Capture • Data RetrievalMobile Bridge by CirqleMedia.com • Mobile Red Carpet • Quick-Response • Multi Media
  7. 7. PROGRAM mobile NAVIGATION REDCARPET by CirqleMediaMOD Finalists CNavigation review and layout. Leeza’s Place I and Donation Navigation review and layout. the MOBILE RED CARPET VIEW FINALISTS the MOBILE RED CARPET SUBMIT Thank you for donating the MOBILE RED CARPETMOD News GFeeds andSocial MediaNavigation review and layout.It’s All Within Reach. • Event Activation • Lead Capture • Data RetrievalMobile Bridge by CirqleMedia.com • Mobile Red Carpet • Quick-Response • Multi Media
  8. 8. PROGRAM mobile TRAFFIC DRIVER REDCARPET by CirqleMediaScavenger Hunt: The MOD Mingle DContest driver - Incentive PlanEncourages attendees to connect with sponsors and exhibitors through an interactive contest.Prize must be relevant and announced during the banquet. EXPENSE PA ID TRIP TO LAS VEGAS 2013 MOBILE CONTEST | WIN AN SCAN THE EXHIBITOR TABLES TO WIN THE MOD MINGLE mobile REDCARPET by CirqleMediaIntegrated Activation - “The Mod Mingle” How it WorksCreate a scavenger hunt that engages the attendees in a friendly • Create secret letters at each boothcompetition to scan exhibitor booths and sponsor tables or or table.centerpieces for a secret unveiling, once they scan X amount • The letters will activate a specialthey are entered into the contest for a big evening prize. word. • Those that connect the “hunt” willRecommendations: Announce the prize winner during the be entered to win an all expense paidawards show or immediately at the start of the evening gala to trip or service. The “hunt” must befurther gain activation and excitement. relevant and an attractive promotion worth winning or valued.It’s All Within Reach. • Event Activation • Lead Capture • Data RetrievalMobile Bridge by CirqleMedia.com • Mobile Red Carpet • Quick-Response • Multi Media
  9. 9. PROGRAM INTEGRATION 2013 AWARDS Centerpieces Graphic Icons the MOBILE RED CARPET at Tables at Entryways MOD AWARDS QR MOD Mingle App Download Insider Access at all Booth Displays at Registration » Award Previews » Notes from the Judges » Special Welcome » Meet the Designers » Interviews + Photos QR Activation Cards Donations at all Points of Access Announced During Awards Show mobile REDCARPET by CirqleMedia THE MOBILE RED CARPET FOR AWARDS AND BANQUETS Using Mobile Bridge by Cirqle Media we will transform the MOD Awards Show into a personalized experience for all those in atten- dance. This program connects guests with an array of insider access to ceremony previews, interviews, show exclusives, photos, and real time and social sharing - all from the comfort of their mobile smartphone or other mobile device. ACTIVATION WITHIN THE EVENT SPACE Cirqle Media’s team will work with your production/design staff to include activation hot-spots. These hot-spots will be used throughout the venue to bring your guests inside the mobile experience. Once activated, we offer insider-access to show exclusives!It’s All Within Reach. • Event Activation • Lead Capture • Data RetrievalMobile Bridge by CirqleMedia.com • Mobile Red Carpet • Quick-Response • Multi Media
  10. 10. Cirqle Media mobile MOBILE RED CARPET REDCARPET by CirqleMediaActivation ScheduleThe MOD Awards - Mobile Red Carpet OutlineAbex to Review Categories............ Approval Due March 4Event Information and CategoriesCollect All Event Information ............................. Due March 8Input / ongoing ......................................................Due March 14SponsorsSend Sponsor Packet .......................... on or before March 5Collect Sponsor Information ............... Due to CM March 12Add Selected Finalists ................................................. March 12Event IntegrationBadging and Logos .........................................................March 5Discuss Full Integration for Event Signage.............March 5QR Setup .............................................................................March 5MOD Mingle / Additional Hours and Production TimeDiscuss Piloting This Contest.......................................................Rules, Regs, QR, Booth AdditionsLive Mobile Preview - to Abex TeamPreview Channel and App Link................................. March 14Final Preview Prior to Live Publish........................... March 15It’s All Within Reach. • Event Activation • Lead Capture • Data RetrievalMobile Bridge by CirqleMedia.com • Mobile Red Carpet • Quick-Response • Multi Media

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