17. Advantages
of
App&Web
Content
of
your
CMS
website
is
op%mized
for
each
channel.
Create
your
individual
app-‐
design
without
programming
skills.
No
redundant
content
management
–
save
%me
and
energy
with
App&Web.
Future-‐ready
and
easy
to
integrate
in
your
architecture
with
the
REST-‐API.
Roles
and
policies
define
content
access
even
in
your
apps.
Comments,
feedback
and
ra%ngs
stored
via
the
apps
in
the
CMS.
17
18. App
func%ons
smartphone
/
tablet
Transfer
events
and
contact
details
direct
to
your
mobile
device.
Offline
availability
–
without
internet
connec%on
users
have
access
to
app
informa%on.
Facebook
and
Twieer
integra%on
connects
the
app
to
social
media.
Geo
loca%ons
allow
geo
based
informa%on
and
func%ons.
Galleries
and
(YouTube-‐)
videos
for
perfect
mul%media
presenta%ons.
PDF
documents
like
brochures
easy
published
in
your
apps.
18
19. App&Web
as
part
of
a
CXM
plagorm
Smart
AnalyCcs
measures
your
success
in
app
and
web.
RecommendaCon
Service
delivers
personalized
informa%on
to
your
apps.
With
Content
Cockpit
keep
your
(app)
content
under
control.
Search
engines
enables
cross-‐
channel
discovery
of
content.
19
22. Global
Digital
Media
Trendbook
2013
• support
of
the
full
publica%on
process
from
print
via
web
to
app
• 200
pages
with
500
images
• editorial
edits
in
the
CMS
with
real-‐%me
publishing
in
the
app
• fully
customizable
• pay
wall
and
offline
support
22
23. Event
App
„Digital
Architects
2013“
•
•
•
•
•
•
•
•
Agenda
Speakers
Loca%on
Hotel
informa%on
Downloads
Gallery
Social
Media
...
23
24. Demo:
„Cologne
mul%-‐channel“
iPhone,
iPad
and
SmartTV
app
of
the
city
cologne
with
real-‐%me
updates
and
• Geo
loca%on
• Video
integra%on
• Image
gallery
• Twieer
import
und
social
media
„share“-‐func%on
• News
feed
• Download
area
• ...
24
