2. VISIWARE BACKGROUND
18 years BtoB experience in entertainment on TV
85+ experts in interactive TV service development
UI development
Casual games
on STB, TV & personal
screens, from specs to tests
optimized for TV
HTML5, flash, OpenTV…
2nd screen
enriched TV experiences
smartphones, tablets & PC
For NFL, Sony, Endemol
4. DOUBLE REVOLUTION FOR TV
MULTISCREEN
Challenging the pay TV distribution
« I want TV everywhere »
• New media distribution architecture to address
multiplicity of networks & screens
• Opportunities to distribute multimedia over the
top of the networks
• Increased competition in the premium content
distribution market
170 Billion EUR Pay TV revenues ww
5. DOUBLE REVOLUTION FOR TV
COMPANION SCREEN
Disrupting TV advertising structure
• TV experience redefined with the addition of a
connected, personal dimension
• Opportunities to capture attention of TV viewers
on their personal screens
• Emergence of new advertising forms comp(l)eting
traditional TV ad market
151 Billion EUR TV ad revenues ww
« I use multiple screens at
the same time »
6. VISIWARE: THE TV EXPERIENCE BOOSTER
Create enriched
nd
2
screen TV
The world’s most deployed,
nd-screen
feature-rich 2
storytelling solution
Develop new revenues
The most advanced and
elaborated synced
advertising solution
7. A UNIQUE REAL TIME PUSH PLATFORM
1
RICHEST BACK OFFICE CONTENT
AND CAMPAIGN MANAGER
2
A PUSH BASED SCALABLE
CLOUD DISTRIBUTION
3
2ND SCREEN APPS
AND SERVICES
10. Let’s take an example!
2010: 2.2 Billion tv viewers
2014: > 1.5 Billion dual screeners ?
11. Rules of Sports Engagement in
INFORM
nd
2
screen Apps
All statistics about teams, players, rankings
Test your knowledge
PLAY
Rate the players & the games
Predict what will happen for the championship
and in the game
Facilitated sharing on social networks,
SHARE
Top tweets, chat rooms per preferred teams
SYNC
Everything synced in Real Time with the live event
progress
All following illustrations are samples from actual 2nd screen experiences empowered by Visiware
12. INFORM
Visiware solution is preintegrated with a number of
leading statistics providers,
including
Embed a profusion of free
contents from the web
Exclusive “Road to Brazil”
contents
100 x 1min clips for top players,
teams, locations
Bringing all the medias together
13. PLAY
Knowledge competition
With trivia about soccer, Brazil, world
cups …
Predict the play
Who will qualify ? Will they score the
penalty ?
Vote & Rate the players
Who’s the best player tonigth? Was
the yellow card diserved?
Vote and compare with others
opinions!
Advanced Points scoring
-
Individual leaderboards
Competition between team fans
-
Win prizes !
Keep the viewers entertained
14. SHARE
Visiware experience is preintegrated with all major
social networks
Make use of contents
shared on social networks
and opinion leaders
The Application embeds
the concept of favorite
teams & team chat rooms
Leverage & Create Social Buzz
15. SYNC
Best practices & suggestions
In game events
Colombia– Brazil : watch the video teaser
Trivia : When was the last time Brazil beat Colombia during FiFa World cup ?
Team compositions
Predict: Which team will win tonight ?
Pre-match
Yellow card for Thiago Silva
Colombia dominates without
scoring
Free kick for Colombia
Goal from Falcao
2nd screen echoes suggestions
Poll: Is the yellow car deserved?
Tweets reactions
Rate the players
Join the team chatroom
SEE FOR
YOURSELF!
www.espnsync.com
Predict: Will Falcao score this one?
Encouraging tweets
GOAL !
Watch the 10 previous goals from Falcao in the competition…
To be continued…
20. AND DURING THE AD BREAK…
https://vimeo.com/73209837
UNIQUE AD
SYNCHRONIZATION
TECHNOLOGY
• No need to control TV signal
• Seamless for the viewer
• Rich ad format
• On any device
• Call to action
• Targetting and scenarios
• Deployment in Progress
AD SPOT ON ANY
CHANNEL
SYNCHRONOUS
2ND SCREEN
RICH MEDIA AD:
ANIMATION,
GAME, COUPON…
21. MONETIZE IT !
$$
Advertiser
$$$
nd screen
2
TV Adspot +
animation
Application
editor
Broadcasters
Back office
AD SPOT ON TV
2ND SCREEN REBOUND
22. THE NEW GENERATION OF ADVERTISING
Scott Kelly | Head of Digital Marketing,
Ford
“…so when they watch our content on
TV…they are simultaneously engaging on
other devices.”
Neil Bedwell - Global Head of Digital for
Coca-Cola
“Connecting to consumers through
second and third screens takes
more than just adding a Twitter
feed. “That’s old thinking – the story
is way bigger on the other [second]
screen.”
source Redbee/Decypher survey sept 2012
23. CONCLUSION
Multiscreen is the TV revolution
Operators defending their position vs OTT newcomers & broadcasters
Second screen is the AD revolution
Opening the admarket to new products & new comers!
27. 3 years
collaboration
on 2nd screen
Playalong
during live TV
broadcasts
-
-
Same
questions
as on TV
Social
integration
Multiplayer
contest
Reward:
cast for tv
show
