MoMoAthens Cross-Screen_Mobile participation in a connected world by Sergio Falletti

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This presentation was made at MoMo Athens Cross-Screen Development event by Sergio Falletti on October 22, 2012

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MoMoAthens Cross-Screen_Mobile participation in a connected world by Sergio Falletti

  1. 1. Live participationin a connected world Commercial Confidence © Future Platforms Ltd 2012@sergiofalletti
  2. 2. Live participation Commercial Confidence © Future Platforms Ltd 2012
  3. 3. Live participation
  4. 4. TVparticipation event together
  5. 5. TVparticipation event together
  6. 6. The digital revolution webevent together
  7. 7. The digital revolution web consolesevent together
  8. 8. TV gave it a go web consoles TVevent together Red button
  9. 9. TV gave it a go web consoles TVevent together Red button
  10. 10. TV gave it a go web consoles TVevent together Red button
  11. 11. Mobile participation web consoles TV Mobileevent together Red button
  12. 12. Mobile participation web consoles TV Mobile • 4,500 participants • 91.72% opt-in to share their name and locationevent together Red button • Average session duration of 18.7 mins • Integrated within the show
  13. 13. Mobile participation web consoles TV Mobileevent together Red button
  14. 14. Mobile participation web consoles TV Mobileevent together Red button
  15. 15. Mobile participation web consoles TV Mobileevent together Red button
  16. 16. Mobile participation web consoles TV Mobileevent together Red button
  17. 17. …in a connected world web consoles TV Mobileevent together Red button
  18. 18. …in a connected world web consoles TV Mobileevent together Red button
  19. 19. …in a connected world web consoles TV Mobileevent together Red button
  20. 20. …in a connected world web consoles TV Mobileevent together Red button
  21. 21. Fragmentation web consoles TV Mobileevent together Red button
  22. 22. We’ll need events web consoles TV Mobile broadcasters OSs / OEMs event brands producers together Red button
  23. 23. Bring people together web consoles TV Mobile 1 Switch to interactive event 2 Feel part of the crowd Together 3 Stand out Red button
  24. 24. 1. switch to interactive web consoles TV Mobile event Together Ghost Detector Live TV participation for Discovery US Thursday, 7 October 2010 Red button
  25. 25. 1. switch to interactive web consoles TV Mobile event Together
  26. 26. 2. feel part of the crowd event Together
  27. 27. 3. Stand out event Together
  28. 28. Formats for liveparticipation event web Mobile consoles TV Together 1 Switch to 3 Stand out interactive 2 Feel part of the crowd
  29. 29. ThanksRead more at:www.futureplatforms.comFollow @sergiofalletti

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