Visiware holds a unique catalogue and expertise in casual games, designed and marketed for TV centered experiences.

1. Casual Games for TV
Interactive applications meet profitability
Frederic Arquier, Head of Operator Sales – VISIWARE –
farquier@visiware.com

2. COMPANY INTRODUCTION
18 years BtoB experience in entertainment on TV
85+ experts in interactive TV service development
UI development
Casual games
on STB, TV & personal
screens, from specs to tests
optimized for TV
HTML5, flash, OpenTV…
2nd screen
enriched TV experiences
smartphones, tablets & PC
For NFL, Sony, Endemol

3. WORLD’S GROWING APPETITE FOR GAMES
1 200 million gamers
1 Billion hours per day

4. THE NEW RISE OF CASUAL
46 MMUSD (e)
CASUAL GAME
Revenues
TRADITIONAL GAME
19,5 MMUSD
x6 in 3y
48,5 MMUSD
36 MMUSD (e)
3 MMUSD
22 MMUSD
0,3 MMUSD
6,7 MMUSD
71%
44%
88%
96%
2005
2009
2012
2016
Source newzoo & Roland Berger

5. GAMES FOR EVERYONE
50
Solitaire
45
Casino/Poker
Slots
Average age
40
Social turn based
35
Match 3
30
25
Strategy
Shooter
Racing
Action
Platform
Quizz
Brainteasers
20
Genre distribution
Source flurry, march 2013

6. VISIWARE 300 GAMES CATALOGUE
Classics
Casual hits
TV Licenses

7. MAPPING VISIWARE CATALOGUE
50
45
Average age
40
35
30
25
20
Source flurry, march 2013

8. DEPLOYED ON MOST TV PLATFORMS
The most successful &
deployed gaming portal in
the pay TV world
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5 continents
With more than 40 TV operators
On more than 800 different
Across
devices

9. 20Y EXPERIENCE AND EVOLUTION
1995
2013
deployment worldwide
Interactive channels
TV Applications
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16 colors
1 single background image
720 x 576
Music or sound
No return path
16 Million colors
Animations
Full HD
Music & sound
Connected to Internet
Connected to other devices

10. THE NEW GENERATION OF GAMES FOR TV

11. PLAYIN’ TV ONLINE
TV Game center
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Customized game universes including game preview,
leaderboards, challenges & trophies collections
Regular game rotations and new game introductions
Seasonal animations incl. contests organized by
Visiware teams
Player profile management & customization
Messaging system

12. MULTIDEVICE GAMEPLAYS
Convergence made easy… and fun!
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New family multiplayer game
experience
Available on “who wants to be a
millionaire?” and quizz games
Soon available for
Texas Hold’em No Limit
Babel words
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Easy pairing using upnp

13. R.O.I ACROSS BUSINESS MODELS
Free to Play
Benefits
• Strengthen marketing messages on
convergence and family entertainment
• Increase customer satisfaction and
reduce churn
License deals
Typical costs:
• 50k to 150k eur /year for a pack of 10 classic games
• 80k to 150k for a flagship licensed game

14. R.O.I ACROSS BUSINESS MODELS
Premium
Benefits
• Generate more revenues from a large
addressable market
• Subscription / pay per play /download
Revenue Share Partnerships
•
Visiware: design, develop, maintain the games and animate the 15 to 30
games portal with regular challenges and contests
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Operator: marketing and billing of the game service
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In average
50USD ARPU/year for subscription based game portals

15. Thank You!
Frederic Arquier Sales Director, Telco & TV operators
farquier@visiware.com, +33 (0)7 60 99 28 70

16. CATALOGUE EXTRACTS
TV Games
Who wants to be a
millionaire
You’ve enjoyed watching it on TV; now you can
participate right from your own home, through
your own TV! Welcome to Who Wants To Be A
Millionaire!
5000 questions with progressive difficulty
The 3 famous jokers: 50:50, call, ask the
audience
The musical and graphical atmosphere of
the show
Multiplayer –multidevice mode: play
with your smartphone(s) in front of TV
Available on

17. CATALOGUE EXTRACTS
Cards / Casino Games
Texas Hold’em
To try and win by using any combination of your
2 cards and the 5 cards on the board, to form
the highest five card hand. Up to 10 people can
play. You are seated in the empty chair. You
begin with 1 000 points - but watch out, the
stakes are high... Is the player opposite you
bluffing or does he have a full house?
 2 different game modes: tournament
and time limit
 3 difficulty levels
Profiled I/A players : cautious,
adventurous, agressive; experienced etc…
Available on

18. CATALOGUE EXTRACTS
Cards Games
Solitaire Pyramid
The objective is to remove all the cards in the
game in pairs. The two cards you take away
total 13. You win if you remove all the cards in
the pyramid. You have played a perfect game
when you also succeed in removing all the cards
from the “stock” (deck) and “waste pile”
(discarded cards).
 Advanced solitaire gameplay
 Compose couples of available cards to
create a combined value of 13
Available on

19. CATALOGUE EXTRACTS
Word Game
Babel Words
To play Babel Words, you must form interlocking
words with letters of different score values. Will you
be able to form the best words as quickly as
possible?
ONE PLAYER CHALLENGE: you must find
a maximum number of words with the 6
letters draw of each level
TWO PLAYERS Local DUEL: Both players
play with the same 6-letter draw, in turn or
simultaneously
 SOCIAL TURN DUEL: dueling with
random players or friends remotely
Available on

20. CATALOGUE EXTRACTS
Puzzle
Tactics Vitamin
The goal is to line up at least 3 of the same
fruits in horizontal or vertical rows, and make
as many of them vanish in a limited amount of
time. To make rows, you invert pairs of fruits.
The more fruits you line up, the higher your
score.
Tactic puzzle game
 Challenge & action game modes
Brandable to specific events and heroes
Available on

21. CATALOGUE EXTRACTS
Arcade/Platform game
Carrot Mania
Carrot Mania is a game of action and strategy,
requiring fast reflexes and quick thinking. You
play the role of the rabbit trying to escape from
foxes. Your goal is to eat as many carrots as you
find to get to the next level in this underground
maze of ladders and levels, while staying away
from the hungry foxes.
Find your way across hundreds of
different levels
Collect gems & carrots to finish each level
with maximum points
Available in multiple different universes:
pirates, underwater, jungle, factory,
space…
Available on

22. CATALOGUE EXTRACTS
TV Games
1 versus 100
You face a group of 100 people (called the
"Wall" or the mob) in a multiple choice quiz.
You have 10 seconds to answer each question.
If you do not respond within the allotted time,
you lose.
You have three jokers which can only be used in
this order: "Skip" "Second chance” "Who thinks
like me“
The atmosphere of the show
 3 game modes
Multiplayer mode
Available on

23. CATALOGUE EXTRACTS
TV Games
Deal or no deal
Initially, you have 24 boxes, each of them
containing an amount between €0.01 and €500
000 (money is purely fictional).
First, you must select your box among the 24
boxes. Then you must remove the other boxes
one by one. You will regularly receive calls from
the banker who will offer you either a fixed
amount of money or to swap your box for
another one.
To finish the game, you must either accept
money from the banker or remove 23 boxes.
The atmosphere of the show
2 game modes
Multiplayer mode
Available on

24. CATALOGUE EXTRACTS
Hidden Objects
Murder she wrote
Join best-selling author Jessica Fletcher in a
new criminal investigation! Explore the
different scenes to look for hidden clues and
unmask the murderer!
2 different modes relax/time challenge
 3 clues to help you out whenever you’re
stucked on an object
Available on

25. CATALOGUE EXTRACTS
Sport
Football 2014
Select your team from 16 countries, boost your
player’s performances with five strategic
training exercises, then try to score maximum
points by playing the four Cup Matches!
Move your player sideways & hold button
to get ready to kick and score
Brandable to specific events and heroes
Available on

26. CATALOGUE EXTRACTS
Trivia
Quizz show
It is your big night, the moment you’ve been
waiting for. You can prove to your friends and
family that your knowledge outperforms theirs.
Be ready to face smart opponents and fight for
the crown. You can only count on you and your
ability to get the right answer under pressure
Multiplayer (up to 4)
5000 recent questions about movies,
celebrities, TV series, sports
Available on