This document summarizes Neil Patel's presentation on the future of digital marketing. Some key points include: 1) Marketing is becoming omni-channel, with different channels providing varying returns on investment. User metrics and branding will become more important than search engine rankings. 2) Personalization, such as chat and product tours, can significantly increase conversions rather than traditional tactics like popups. 3) To succeed, marketers need to continuously learn from the best in the industry through mentorship and by analyzing what high performing competitors are doing.

1. THE FUTURE OF DIGITAL MARKETING:
IT’S NOT WHAT YOU THINK

2. @neilpatel | #NeilPatel

3. The Co-Founder of
Neil Patel Digital
I’ve helped companies like
Amazon, NBC, GM, HP and Viacom
grow their revenue.
I’ve driven over 800,000,000
“wallet-out, ready-to-buy”
visitors to my clients’ websites
I’ve also worked with Facebook,
Microsoft, eBay, Yahoo, Sales
Force and Intuit.
I was recognized as a top 100
entrepreneur under the age
of 30 by President Obama.
I also helped Cheezburger
Media reach 500 million page
views a month

4. Neil is one of the top
entrepreneurs in the nation
Neil is one of the top 10
online marketers.
Neil Patel is one of the top
influencers on the web.
Neil knows his marketing,
like I know my wine.
One of the best online
marketers out there.
Neil helped us to get to 500
million pageviews.
Guy Kawasaki Ben Hun

5. I see both sides of digital marketing.
- Neil Patel

6. Facebook Conference Inquiry

7. You’re full of it Neil!
Even Google hired me

8. Lets play a little game before we get started…
How many blogs do you think there are on
the web?
How many enterprise companies are
leveraging digital marketing?
Where do startups spend the majority of their
money?
What percentage of searches will be voice
search by 2020?
1
2
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4

9. Google’s revenue during a recession

10. So would you like to learn what I know?

11. Marketing is going
omni-channel
Fact #1:

19. What channel provides the
biggest ROI for companies?

20. What’s cool about going omni-channel is that it’s
not hard to see what’s working for the competition

21. SEMrush

22. SEMrush

23. What Runs Where

24. Built With

25. Ahrefs

26. Wayback Machine

27. Wayback Machine

28. Link Explorer

29. Guess what happens to CPAs
when you go Omni-channel?

30. User metrics are
the key to beating
Google
Fact #2:

31. You don’t have to increase rankings
to get more search traffic.

32. Nutritionsecrets.com

33. Sign Up for Google Search Console

34. Find the Top Pages

35. Find the Top Keywords

36. Tips
Look for keywords that have less than a 5%
click-through rate
Look for pages that have less than a 4%
click-through rate
Make sure that the keywords that you rank
for are in the title tag and within the content
Once you make changes in your meta tags
and content, have Google re-crawl your site
1
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3
4

37. 10 Keywords To Skyrocket CTR
How to
[List-related
numbers]
Free
You
Tips
Blog Post
Why
Best
Tricks
Great
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5
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7
8
9
10

38. Fetch as Google

39. Fetch as Google

40. Fetch as Google

41. You have to give it 30 days
to see results.

42. Eventually user metrics will
be the key to beating all platforms

43. You have to focus
on branding
Fact #3:

44. You need to build
a brand!

45. “Brands are the solution, not the problem.
Brands are how you sort out the cesspool.”
- Eric Schmidt

46. Expedia

47. The key to building a brand is following the rule of 7.
- Neil Patel

48. Tips
Emails are still effective
Use push notifications in combination with
email marketing
And don’t forget about chat bots… especially
on platforms like Facebook
Use tools like Google Correlate to help
potential customers before they need help
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4

49. Google Correlate

50. Nutritionsecrets.com

51. Nutritionsecrets.com

52. Traffic is great…but…

53. KISSmetrics

54. Mixpanel

55. Mixpanel

56. The Real Formula
Traffic Conversion Success

57. Conventional CRO
techniques won’t
work well
Fact #4:

58. Interactive Quizzes

59. Leverage a 2-step Checkout

60. Popups

61. Popups

62. What’s wrong with all of
the tactics I mentioned?

63. Personalization is the new conversion rate optimization!
- Neil Patel

64. My biggest conversion lift…

65. Chat + Enriched Data = Conversions

66. Chat + Enriched Data = Conversions

67. Chat is responsible for 28% of our sales

68. But I don’t use Intercom just for chat, I use it for ProductTours!
- Neil Patel

69. You don’t need a “product” to use product tours

70. Are you guiding your visitors to where you want?

71. You can even use product tours on checkout pages

72. Product Tours lifted conversions by 13%

73. To win, you’ll have
to think like a winner
Fact #5:

74. What Do All Winners Have
In Common?

75. Invest in Mentorship & Learn From The Best
If you wanted to climb Mt. Everest, would you just fly over to
Nepal with no training and start climbing without a Sherpa?
It doesn’t have to cost money… you can read blogs, podcasts,
watch videos…
Your competition is spilling all of their beans online. But have you
taken the time to learn from them?

76. The Reality Is…
Marketing never stops. What works today may not work tomorrow,
so the best approach is to keep testing and learning.
You’re going to be overwhelmed with information overload… and
that’s ok, just focus on the low hanging fruit at first.

77. Three Types Of People
Those that make things happen, those that
watch things happen and those that are
wondering what just happened.

78. Questions?
Thanks for attending!