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Utah DMC November 2018
The document outlines the agenda for the Utah Digital Marketing Collective event held on November 14, 2018, featuring presentations from Paxton Gray and Anthony Ambriz. It includes announcements about upcoming events, job opportunities, and tips for leveraging video content on LinkedIn. Additionally, it provides statistics and strategies for effective video marketing and user engagement on social media.
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More from Utah Digital Marketing Collective
Utah DMC November 2018
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- 2. DARIN BERNTSONAKA “DOC” PRESIDENTOF THE BOARD UTAH DIGITAL MARKETING COLLECTIVE #UTAHDMC
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- 4. TONIGHTS AGENDA ▸ Announcements ▸Paxton Gray ▸ Anthony Ambriz ▸ Q&A w/ Both Presenters #UTAHDMC
- 5. ✓ FIRST EVENT? ✓RETURN ATTENDEE? ✓ UTAH DMC MEMBER? ROLL CALL #UTAHDMC
- 6. WELCOME TO YOUALL! #UTAHDMC
- 7. UPCOMING EVENTS MARK YOURCALENDAR FOR #UTAHDMC
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- 9. UTAHDMC.ORG/SLACK JOIN US ONSLACK! #UTAHDMC
- 10. USE THE #UTAHDMC HASHTAG! SHAREYOUR EXPERIENCE #UTAHDMC
- 11. BENEFITS MEMBERSHIP HAS MANY AREYOU A MEMBER OF #UTAHDMC
- 12. ENJOY FREE WIFITONIGHT #UTAHDMC THANK YOU USERNAME: UTAHDMC@ADOBE.COM PASSWORD: 93832
- 13. UTAH DMC JOBBOARD WELCOME AJ WILCOX #UTAHDMC
- 14. ENERBANKUSA, SLC Email andMarketing Automation Channel Manager ‣ Develop and execute multi-touch email-messaging plan. ‣ 3+ yrs email marketing experience + Bachelor’s degree ‣ https://recruit.hirebridge.com/v3/Jobs/JobDetails.aspx? cid=7798&jid=430817 ‣ Excellent medical/dental/401k/etc benefits #UTAHDMC
- 15. ENERBANKUSA, SLC Digital MarketingChannel Manager ‣ Develop and execute a digital marketing plan while adhering to an approved budget. ‣ 5+ years exp + Bachelor’s degree ‣ https://recruit.hirebridge.com/v3/Jobs/JobDetails.aspx? cid=7798&jid=431398 ‣ Excellent medical/dental/401k/etc benefits #UTAHDMC
- 16. CLEARLINK, SLC Multiple Positions ‣Content Strategist (1-2 yrs exp) ‣ B2B Manager ‣ Digital Marketing Analyst ‣ SEO Specialist (2-3 yrs exp) ‣ Email Marketing Specialist (4+ yrs exp) ‣ Details: clearlink.com/careers ‣ 100% family healthcare, paid ski days, stocked breakroom, wellness programs, etc. #UTAHDMC
- 17. NEIGHBOR.COM, LEHI Sr. DigitalMarketer ‣ Run all digital advertising ‣ 2+ yrs exp with Google/FB Ads, and adept at statistical analysis ‣ Details: https://www.neighbor.com/careers ‣ Venture-backed, peer-to-peer storage, fast growing #UTAHDMC
- 18. CHG HEALTHCARE, MIDVALE PaidSearch Coordinator ‣ Maintain/optimize paid search for 6 brands (Google, Bing, Yahoo) ‣ 1-2 yrs exp with marketing or analytics ‣ Details: https://www.chghealthcare.com/#careers/job/ 2018-4256 ‣ FORTUNE magazine's Best Companies to Work For. Find out for yourself. #UTAHDMC
- 19. UTAHDMC.ORG/JOB-BOARD PUT YOUR JOBIN FRONT OF OUR AUDIENCE! ‣ EMAILED TO 4500+ CONTACT DATABASE ‣ SHARED ON TWITTER, FACEBOOK AND SLACK ‣ ANNOUNCED AT MONTHLY EVENT QUESTIONS? EMAIL AJ@UTAHDMC.ORG #UTAHDMC
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- 21. PAXTON GRAY TOOLS, TACTICS,& ALGORITHMS FOR GAME CHANGING CONTENT VP OF OPERATIONS 97TH FLOOR LEHI, UTAH TONIGHTS 1ST PRESENTER: #UTAHDMC
- 22. READY FOR OUR SECONDPRESENTER? #UTAHDMC
- 23. ANTHONY AMBRIZ LINKEDIN VIDEOSTRATEGY OWNER VIDSTRATEGY PROVO, UTAH TONIGHTS 2ND PRESENTER: #UTAHDMC
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- 25. WHO AM I? VideoMarketing Strategist, Coach, and Consultant Over 600M Organic Views and over $22M in Sales Top Influencers and Major Companies 25
- 26. FUN STATS ANDFACTS
- 27. ONLINE VIDEO STATS 80%of Content on the Internet is Video Viewers retain 95% of a Message when they Watch it in a Video 27
- 28. ONLINE VIDEO STATS GrowRevenue 49% faster than Other Content 92% of Mobile Viewers Share with Others 28
- 29. ONLINE VIDEO STATS 87%of Digital Marketers use Video Content 90% of People use Videos to make a Purchasing Decision 29
- 30. LINKEDIN STATS 562M+ GlobalUsers 300M+ Active Users 133M are in the US 30
- 31. LINKEDIN STATS 87M+ areMillennials 44% of Users earn more than $75K 41% are Millionaires 31
- 32. LINKEDIN STATS 75% Increasein Engagement with Native Videos 80% of B2B Leads 32
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- 34. MY LINKEDIN STORY NativeLinkedIn Video is about a year old The Video Resume 34
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- 36. VIDEO RESUME Over 10,000+Views Hundreds of Likes, Comments, and Shares 5 Job Interviews, 3 Clients, and tons of connections 36
- 37. THAT WAS ONEYEAR AGO 37
- 38. ADVANTAGES TO CREATING Videosare FAST to create Great for Google SEO and Search Drive Traffic to Profile and Articles 38
- 39. ADVANTAGES TO CREATING Mostconsumed type of content on the platform Leads, Sales, Career Opportunities 39
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- 44. REPURPOSE WITHOUT A CLEARPURPOSE
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- 46. WHAT TYPE OFCONTENT TO CREATE CHOOSE A THEME Brand Awareness: What are YOU about? Thought Leadership: Become an AUTHORITY Lead Generation: Gaining CUSTOMERS 46
- 47. WHAT TYPE OFCONTENT TO CREATE SERIES: Walk and Talk,Tip of The Day, On Location, etc… FAQ Interviews 47
- 48. WHAT TYPE OFCONTENT TO CREATE Commentary and Reviews: Books, Courses, Conferences Personal Stories 48
- 49. HOW TO CREATE VideoContent Calendar Start with 1-2 videos a week Start with 1 min videos 49
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- 57. UNDERSTAND YOUR ANALYTICS TagCompanies that Watch Use Hashtags that Relate to Roles or Positions Location = Best Time to Post 57
- 58. WHAT YOU NEEDTO KNOW
- 59. QUICK TIPS TITLE: Firstline of your description HOOK: Strong in the description and first few seconds of the video EMOJIS: Use them 59
- 60. QUICK TIPS CAPTION: Pleasecaption all videos THUMBNAIL: First frame of your video HASHTAGS: Use them 60
- 61. QUICK TIPS TAG: RelevantCompanies and Connections COLLABORATE: Right now PROMOTE: Within LinkedIn or Other Platforms 61
- 62. QUICK TIPS WRITE ANARTICLE: Use your description to give more info LINKEDIN GROUP: Build a Community 62
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- 65. EMAIL ME FORA LINKEDIN CONSULTATION: ANTHONY@VIDSTRATEGY.COM
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