The Missing Link(s)

The Missing Link(s) Ben Cook, SEO Manager Network Solutions

What Are Links?

A 2009 survey of SEO industry leaders returned these as the top 3 Search Ranking Factors
Keyword Focused Anchor Text of External Links
External Link Popularity (quantity/quality of external links)
Diversity of Link Sources (links from many unique root domains)
How Important Are Links?

Unfortunately, all links are NOT created equal!
From an authority domain…
On a well linked page…
Within relevant content…
Does not have NoFollow Tag applied
What to Look for in a Link

Authority Domain = Good

Unrelated Content = FAIL

rel=“nofollow” = Useless

How Do I Get More Links?

Create Them (Boring but effective)
Buy Them (Dangerous & effective)
Attract Them (Fun but risky)
How Do I Get More Links?

Article Distribution
EzineArticles.com
Work.com
Directory Submission
Automated = Easy
Manual = Effective
Guest Blogging
Read the blog first!
Client Sites
Creating Links
Create “Hubs”
HubPages
Squidoo
Micro-sites
Social Media Sites
Go Niche
Don’t Spam!
Link Exchanges
Be Careful!

Buy Links - DANGEROUS!

Link Vendors
Rentals = Expensive
Direct Buys
Do Your Research
Be Discrete
Sponsored Articles
Buy Websites
Gradual Changes
Buy Links - DANGEROUS!
Safer Options
Sponsor Events
Press Releases
Free Product
Google Nexus One
Lexus
Yahoo & Best of the Web Directories

Attract Links – aka Link Bait

Tools
Videos
Contests
Infographics/ Cartoons
Quizzes
Free Trials
Lego
Games
Attract Links – aka Link Bait

Free Tools
SEObook
Toolbar
Hub Finder
Yahoo Site Explorer
Open Site Explorer (limited)
Google Webmaster Tools
Useful Tools for Link Building
Paid Tools
Raven SEO Tools
Site Finder
Backlinks Explorer
Majestic SEO
SEOmoz’s LinkScape

Add One Heaping Dose of Natural (attracted) Links
To One Heaping Does of Manufactured (created) Links
Season to Taste with Purchased Links (careful!)
Repeat as Needed (until #1 in Google)
SEO Recipe

Questions? Ben Cook Contact info: [email_address] http://skitzzo.com @Skitzzo

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The Missing Link(s)

by Ben Cook

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