Social Media's Impact on Business

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This introduction of Facebook, Twitter, Linkedin, Google+, and YouTube for business looks at common objections, how to get started and some best practice tips for engaging with the social media platforms. Additionally, this presentation discussed how and where to uncover topics of conversation that would be important to any business as well as measuring the success of your social media efforts.

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Social Media's Impact on Business

  1. 1. Social Media’s Impact Onpresents Business presented by Brian Bluff, President & Co-Founder Eddie Bluff, Vice President Key Accounts & Co-Founder
  2. 2. Site-Seeker, Inc. © 2013
  3. 3. About Today…Download This Presentation on SlideShareWe’re here to help… •  Toward the end of day •  Consultations at your convenience
  4. 4. What We’ll Cover… •  Why Business Should Engage in Social Media •  How to Begin •  Best Practices •  How is it Beneficial Site-Seeker, Inc. © 2013
  5. 5. How did we get here? Site-Seeker, Inc. © 2013
  6. 6. Trust
  7. 7. How Did We Get Here? Site-Seeker, Inc. © 2013
  8. 8. The Internet Marketing Landscape Site-Seeker, Inc. © 2013
  9. 9. Search Engine Results Page (SERP) Site-Seeker, Inc. © 2013
  10. 10. Search Engine Market Share Site-Seeker, Inc. © 2013
  11. 11. Social Media Platforms Site-Seeker, Inc. © 2013
  12. 12. Common Objections:•  It’s a passing fad•  We can’t control what happens in social media•  We can’t control what our own people will saySite-Seeker, Inc. © 2013
  13. 13. Where to start:•  Social Media Engagement Policy•  Training•  MonitoringSite-Seeker, Inc. © 2013
  14. 14. Define Your Objectives•  What are your goals•  Where is your audience•  How often can you consistently interact•  What type of information do you wish to shareSite-Seeker, Inc. © 2013
  15. 15. Where to start•  Don’t get overwhelmed – you don’t need to do it all•  Focus on areas where your clients and prospects engage•  Start simple & make it effective•  Once you are comfortable in one, try anotherSite-Seeker, Inc. © 2013
  16. 16. •  Over 1 billion users = 3rd largest country in the world•  1 billion pieces of content (photos, videos, web links, etc)shared each day•  92% of US online consumers have a Facebook account•  39% of business owners said they planned to spend $ on FBAdvertising in 2013 Site-Seeker, Inc. © 2013
  17. 17. •  No 1 publisher of display ads, more than Yahoo, Microsoft,Google & AOL combined•  24% of user base 35-54 years old •  58% women •  42% men•  Each user shares, on average, 415 pieces of content per year•  One in every 5 page views in 2012 occurred on Facebook•  Facebook has been the top searched term in the US for thepast 3 years Site-Seeker, Inc. © 2013
  18. 18. •  500 Million Users generate over 300M tweets and 1.6Bsearch queries/day•  24% user base 25-34 years old•  53% of people on Twitter recommend products in their tweets•  73% of Americans trust information and advice from Twitter•  31% of US Consumers have searched a hashtag they sawon TV•  11% of adults tweet multiple times daily Site-Seeker, Inc. © 2013
  19. 19. •  89% of Americans 12 or older are personally familiar withTwitter•  42% of Twitter users follow brands•  36% of Twitter users signed up in the past year•  53% of B2B companies actively use Twitter•  B2B Marketers on Twitter generate twice as many leads Site-Seeker, Inc. © 2013
  20. 20. •  Over 175 Million members•  Business professionals•  79% are 35+ years old•  Linkedin promotes: •  Business intelligence •  Business development •  Creation of business relationships •  Conversation•  As of 9/30/12 professionals are joining at a rate of 2/second•  50 million new members in 2011vs 6 years to add first 50 million Site-Seeker, Inc. © 2013
  21. 21. •  2nd largest search engine in the world•  Every minute 72 hours of video are uploaded to YouTube•  Reasons marketers use YouTube: •  66% for Content Marketing •  49% for Search Engine Optimization •  69% for Branding •  54% for Social Media engagement •  14% for Customer Service•  More than 20% of global YouTube views are on mobiledevicesSite-Seeker, Inc. © 2013
  22. 22. •  500 Million users•  As part of Google it’s important to be here since it caninfluence search rankings•  Google Circles offers audience segmentation•  G+ App is preinstalled in 900,000 Android devices activatedeach day•  G+ Communities•  G+ = largely male•  G+ Hangouts Site-Seeker, Inc. © 2013
  23. 23. •  Reasons Marketers blog: •  77% for Content Marketing •  75% for Search Engine Optimization •  64% for Branding •  48% for Social Media •  21% for Customer Service Site-Seeker, Inc. © 2013
  24. 24. • Most popular blog platforms: •  Wordpress 43% •  Blogger 35% •  Tumblr 16% •  Other 6%•  60% of businesses have a company blog Site-Seeker, Inc. © 2013
  25. 25. Vertical Websites Social Media 10,000 25% 12,500 12,500 Your Website 0.75% 0.75% 0.25% 1.0% 75 94 125Site-Seeker, Inc. © 2013 More Money 25% 67%
  26. 26. Determining Online Potential Site-Seeker, Inc. © 2013
  27. 27. Keywords Tell SE’s What Your Site Is About •  Don’t let website designers pick keywords •  Use words customers use •  Examine competitor’s keywords •  Position your content in the path of prospects looking for your product or service •  Provide clues about prospects’ concerns/ questions •  Facilitates development of content important to potential customers Site-Seeker, Inc. © 2013
  28. 28. Twitter Search
  29. 29. Google Alerts Site-Seeker, Inc. © 2013
  30. 30. The Convergence Of Search And Social Site-Seeker, Inc. © 2013
  31. 31. Site-Seeker, Inc. © 2013
  32. 32. •  Influenced by: •  Quality of content •  Number of followers •  Tweet volume Site-Seeker, Inc. © 2013
  33. 33. •  Influenced by: •  Number of connections •  Profile updates •  Discussions created •  Popularity of discussions (comments) Site-Seeker, Inc. © 2013
  34. 34. Credibility•  Social Signals (Author / Human/Social Authority)•  Twitter – authoritative people lend their authority to pages they tweet•  ReTweets are the new links Site-Seeker, Inc. © 2013
  35. 35. Summary….•  Can’t ignore the numbers•  Social and Search have converged•  Don’t eat the whole elephant•  Have a plan o  Goals o  Messaging o  Commitment to consistency o  Content Calendar o  Measure and Adjust Site-Seeker, Inc. © 2013
  36. 36. Questions??Site-Seeker, Inc. © 2013

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