More Related Content Similar to Social Media's Impact on Business (20) More from Site-Seeker, Inc. (20) Social Media's Impact on Business 1. Social Media’s Impact On
presents
Business
presented by
Brian Bluff, President & Co-Founder
Eddie Bluff, Vice President Key
Accounts & Co-Founder
3. About Today…
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We’re here to help…
• Toward the end of day
• Consultations at your convenience
4. What We’ll Cover…
• Why Business Should Engage in Social Media
• How to Begin
• Best Practices
• How is it Beneficial
Site-Seeker, Inc. © 2013
12. Common Objections:
• It’s a passing fad
• We can’t control what happens in social media
• We can’t control what our own people will say
Site-Seeker, Inc. © 2013
13. Where to start:
• Social Media Engagement Policy
• Training
• Monitoring
Site-Seeker, Inc. © 2013
14. Define Your Objectives
• What are your goals
• Where is your audience
• How often can you consistently interact
• What type of information do you wish to share
Site-Seeker, Inc. © 2013
15. Where to start
• Don’t get overwhelmed – you don’t need to do it all
• Focus on areas where your clients and prospects engage
• Start simple & make it effective
• Once you are comfortable in one, try another
Site-Seeker, Inc. © 2013
16. • Over 1 billion users = 3rd largest country in the world
• 1 billion pieces of content (photos, videos, web links, etc)
shared each day
• 92% of US online consumers have a Facebook account
• 39% of business owners said they planned to spend $ on FB
Advertising in 2013
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17. • No 1 publisher of display ads, more than Yahoo, Microsoft,
Google & AOL combined
• 24% of user base 35-54 years old
• 58% women
• 42% men
• Each user shares, on average, 415 pieces of content per year
• One in every 5 page views in 2012 occurred on Facebook
• Facebook has been the top searched term in the US for the
past 3 years
Site-Seeker, Inc. © 2013
18. • 500 Million Users generate over 300M tweets and 1.6B
search queries/day
• 24% user base 25-34 years old
• 53% of people on Twitter recommend products in their tweets
• 73% of Americans trust information and advice from Twitter
• 31% of US Consumers have searched a hashtag they saw
on TV
• 11% of adults tweet multiple times daily
Site-Seeker, Inc. © 2013
19. • 89% of Americans 12 or older are personally familiar with
Twitter
• 42% of Twitter users follow brands
• 36% of Twitter users signed up in the past year
• 53% of B2B companies actively use Twitter
• B2B Marketers on Twitter generate twice as many leads
Site-Seeker, Inc. © 2013
20. • Over 175 Million members
• Business professionals
• 79% are 35+ years old
• Linkedin promotes:
• Business intelligence
• Business development
• Creation of business relationships
• Conversation
• As of 9/30/12 professionals are joining at a rate of 2/second
• 50 million new members in 2011vs 6 years to add first 50
million
Site-Seeker, Inc. © 2013
21. • 2nd largest search engine in the world
• Every minute 72 hours of video are uploaded to YouTube
• Reasons marketers use YouTube:
• 66% for Content Marketing
• 49% for Search Engine Optimization
• 69% for Branding
• 54% for Social Media engagement
• 14% for Customer Service
• More than 20% of global YouTube views are on mobile
devices
Site-Seeker, Inc. © 2013
22. • 500 Million users
• As part of Google it’s important to be here since it can
influence
search rankings
• Google Circles offers audience segmentation
• G+ App is preinstalled in 900,000 Android devices activated
each day
• G+ Communities
• G+ = largely male
• G+ Hangouts
Site-Seeker, Inc. © 2013
23. • Reasons Marketers blog:
• 77% for Content Marketing
• 75% for Search Engine Optimization
• 64% for Branding
• 48% for Social Media
• 21% for Customer Service
Site-Seeker, Inc. © 2013
24. • Most popular blog platforms:
• Wordpress 43%
• Blogger 35%
• Tumblr 16%
• Other 6%
• 60% of businesses have a company blog
Site-Seeker, Inc. © 2013
25. Vertical
Websites
Social
Media
10,000 25% 12,500 12,500
Your Website
0.75% 0.75% 0.25% 1.0%
75 94 125
Site-Seeker, Inc. © 2013
More Money 25% 67%
27. Keywords Tell SE’s What Your Site Is About
• Don’t let website designers pick keywords
• Use words customers use
• Examine competitor’s keywords
• Position your content in the path of prospects
looking for your product or service
• Provide clues about prospects’ concerns/
questions
• Facilitates development of content important to
potential customers
Site-Seeker, Inc. © 2013
33. • Influenced by:
• Quality of content
• Number of followers
• Tweet volume
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34. • Influenced by:
• Number of connections
• Profile updates
• Discussions created
• Popularity of discussions
(comments)
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35. Credibility
• Social Signals (Author /
Human/Social Authority)
• Twitter – authoritative people
lend their authority to pages
they tweet
• ReTweets are the new links
Site-Seeker, Inc. © 2013
36. Summary….
• Can’t ignore the numbers
• Social and Search have converged
• Don’t eat the whole elephant
• Have a plan
o Goals
o Messaging
o Commitment to consistency
o Content Calendar
o Measure and Adjust
Site-Seeker, Inc. © 2013