Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Leveraging technology

761 views

Published on

An overview of Twitter, facebook brand pages timeline, YouTube, Pinterest and Linkedin. How to use them effectively to build your brand aTund how to use the analytics to measure your effectiveness and modify your strategy.

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Leveraging technology

  1. 1. TechnologyTrends: Balancing the Speed of Business vs. the Return on YOUR Investment presented by Kathy Hokunsonpresents
  2. 2. • Professional Resume . . .
  3. 3. • Credibility
  4. 4. Connecting
  5. 5. Facebook Timeline for Brands • ALL Brand Pages were moved to timeline March 30, 2012 • Cover allows for engaging designs, depth to the brand • Timeline tells a great story about the company & the brand • Allows for great cross promotion of all social platforms • Can make the visit more personal, more engaging, more social Site-Seeker, Inc. 2012
  6. 6. Components of Timeline for Brand • Cover • About Section • Page Apps • Messages • Highlights Fee • Pinned Posts • Friend Activity • Compose • Admin Panel Site-Seeker, Inc. 2012
  7. 7. Cover• DO – Visually Stunning – Intriguing – Engaging• DON’T – Create ads for your cover – Display calls to action in your cover or promote Facebook features such as “like this page” – Display purchase or pricing information Site-Seeker, Inc. 2012
  8. 8. Cover Examples Site-Seeker, Inc. 2012
  9. 9. Cover Tools Site-Seeker, Inc. 2012
  10. 10. Community Site-Seeker, Inc. 2011
  11. 11. Community Site-Seeker, Inc. 2011
  12. 12. Community Site-Seeker, Inc. 2011
  13. 13. Community Site-Seeker, Inc. 2011
  14. 14. Community Site-Seeker, Inc. 2011
  15. 15. Community Site-Seeker, Inc. 2011
  16. 16. Hash Tags (#) #bbsmc #joltbolt Site-Seeker, Inc. 2011
  17. 17. YouTube Playbook Download it here: http://bit.ly/uY74KF Site-Seeker, Inc. 2011
  18. 18. YouTube AnalyticsAccording to The new analytics will help you better understand . . . • Your content • Your audience • Your programming Site-Seeker, Inc. 2011
  19. 19. YouTube AnalyticsGetting started:• Macro to Micro• Compare Metrics• New videos and Older videos Site-Seeker, Inc. 2011
  20. 20. Where To Find Analytics Site-Seeker, Inc. 2011
  21. 21. What’s Being Reported • Views Reports – Views – Demographics – Playback Locations – Traffic Sources – Audience Retention • Engagement Reports – Subscribers – Likes and Dislikes – Favorites – Comments – Sharing Site-Seeker, Inc. 2011
  22. 22. Tagging & Optimizing Content Site-Seeker, Inc. 2011
  23. 23. Pinterest: Pinterest is a Virtual Pinboard. Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes. Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests. Site-Seeker, Inc. 2012
  24. 24. What does it look like? Site-Seeker, Inc. 2012
  25. 25. So how hot is it? From January 1, 2012 to February 11, 2012 the daily user count went from 810,000 to 2,000,000 . . . WOW! Site-Seeker, Inc. 2012
  26. 26. Creating a Business Profile• Register with your Twitter account not your business Facebook account• Username = Company Name• Avatar = Logo• Description = Corporate Identity• Links = Social Media Platforms & Website – *Make sure you check “off” the visibility button for “Hide your profile from search” Site-Seeker, Inc. 2012
  27. 27. FollowingTwo ways to be followed1. Following a board2. Following a user Site-Seeker, Inc. 2012
  28. 28. Promote Pinterest • Promote your Pinterest profile • Create boards to engage users • Engage with others pins Site-Seeker, Inc. 2012
  29. 29. Visual Engagement• Product Images• Service in Action• Blog Images• Infographics• Data Charts• Content Creation Site-Seeker, Inc. 2012
  30. 30. Referral Traffic• Add links in the pins of your descriptions.• Pinterest links are “follow” links. All new social platforms started as follow links. Site-Seeker, Inc. 2012
  31. 31. Example: B2C Site-Seeker, Inc. 2012
  32. 32. Example: B2B & C Site-Seeker, Inc. 2012
  33. 33. Example: B2B Site-Seeker, Inc. 2012
  34. 34. Example: Charity and Non-Profits Site-Seeker, Inc. 2012
  35. 35. How do you know?
  36. 36. Tools to help . . .
  37. 37. www.klout.com
  38. 38. Influencing?
  39. 39. True Reach . . .
  40. 40. Just another way to know . . .
  41. 41. Management Tools Site-Seeker, Inc. 2011
  42. 42. QUESTIONS? Site-Seeker, Inc. 2011
  43. 43. Reserve your weekly spot today! Register at site-seeker.com Site-Seeker, Inc. 2011
  44. 44. Need more info? Site-Seeker, Inc. 2011

×