1. How effective is the
combination of your main
product and the ancillary
texts?

2.  What we were mainly trying to achieve was to create a short
film about a gang of drug dealers, that have a major deal that
has gone wrong with a twist ending as well. The primary
objective we all wanted to achieve was for the film to be
entertaining and not so conventional that it seems like just
another non-standout film. I believe we have achieved this in
our film, but also through the use of a Radio Trailer and also
a Poster.

3.  The Radio Trailer is a short piece of audio where we used
certain quotes from the film with background music used
from the film as well. Dan did voiceover for the radio
trailer, this was basically stereotypical voiceover quotes;
“Coming soon”, name of producer, name of film etc. This
works well with the film as the music and quotes heard in the
trailer will be heard in the film as well, this will create a sense
of familiarity.
Below is a link to the radio trailer we made.
 http://www.youtube.com/watch?v=xQrJJlPBl6M

4.  The posters we have made for the film are to some extent
complying with previous posters of the crime/thriller genre.
The poster shows half of Sam’s face (as he is the main actor)
on a grey background with quotes from reviewers and critics
(as it is independent). Having the effect on the poster makes
it look more gritty, the use of half of his shows he may have a
split personality, which in a way he does as he is an
undercover police man, but also pretending to be part of the
gang.
We used half of his face to represent a split
personality, film noir posters and even the
films themselves use half of the face of the
main character as well, to show a good (light)
and a dark side (half not shown).
These quotes are typical of an independent film, as the more
critics that are on board the better for the success of the film.
Here are the credits for
the film i.e. Produced
by, written by etc.
Use of half a face, like
what we used for our
film.

5.  I believe the two advertising products will be very successful in the
selling of our product. The poster is in some way intriguing as when
looking at/reading the poster the title “Risk” is in a font with what
appears to be gunshots surrounding it, the font and title will make
people think, what is he risking or what is the risk. Also the quotes at the
top of the poster basically say if you miss it you will regret it, with these
critics saying this it makes people think that it must be a really good
film. Using half of the face in an aggressive pose the potential audience
instantly see that; he may be in trouble, he may be a criminal etc. The
poster has a website for the film, so when the general public look at the
poster they will hopefully think it looks interesting and as a result go and
check out the website. This will then lead them onto the radio trailer, the
trailer will give them the first insight to the film. The use of the radio
trailer (audio) and not a conventional trailer (visual) will give another
sense of intrigue, they will think who are these people and what is this
deal they are doing.

6.  Real advertising products that already exist are;
trailers, posters, viral adverts, merchandise etc. We mainly
focussed on posters for inspiration for our own. A good poster
should have a clear title, information on who’s in it/made it.
The main feature of a film poster is to make you want to
watch the film, so any poster that doesn’t make you think “I’m
interested in that” then it isn't a successful poster design.
Some films have various sets of posters for the same
film, this would be using different characters or just different
poses of the same one. The last Harry Potter film had lots of
different posters with various characters in them.
Various posters from the last Harry
Potter film, this shows that when the
movie gets a massive budget they can
afford to publish loads of posters just
for one film
This is the type of poster that a comparison would be best as it
is a crime film but also an independent film, the use of quotes
at the top is similar to ours. The Harry Potter posters a(at the
bottom) do not feature these as the film franchise is so
successful anyway it isn't required.