1. Image – A backshot of the character
enables the identity of the character to be
hidden. The photography is keeping within
the theme of the film series as they are
usually set at home. In addition, the fact that
there is only one character in this picture
facing a hole in the wall, may suggest that she
is the main character or the character who
becomes possessed.
Tagline – This tagline informs the audience
that the activity will not be hidden from
them, which may make the audience feel
more involved within the film. This is
highlighted through the use of the word
“You” The image also reinforces this as we
view the hole in the wall from behind the
character, not the reaction the character has
by seeing the hole suggesting that we, the
audience, and the character saw the hole at
the same time.
Full credits – The credits are placed at
the bottom of the poster. This conforms to
many film posters.
Film Title – This conforms to film posters
as the title contains bold and bright
lettering making it stand out from
everything else in the poster. In addition,
the red text may be seen as a trademark as
every Paranormal Activity poster has the
name in this colour. This therefore, enables
the audience to know what film is being
advertised without paying too much detail
to the poster.
Editing – The hole in the wall is edited
maybe to give the impression that there is
another world beyond what she see’s in what
looks like her room. In addition, this is not
natural lighting which gives the supernatural
effect of the genre.
Release info – This is very important as it
informs the audience when the movie will be
available for viewing. Also, the film is being
released in October – the month of
Halloween. This may maximize sells as many
may want to watch the film on Halloween to
gain a thrill.
Actors names –The actors names are
not included in this poster, however, the
credits are placed at the bottom.
2. Image – This poster only includes a highlighted
number five which stands out from the black
background as the number is white highlighted with
blue. This is different in contrast to the first poster
which included a character standing on the bed.
Therefore, this poster may be classified as a teaser to
inform the audience that there is another Paranormal
Activity due to be released soon.
Editing – There is limited imagery on this poster
causing a lack of editing to be done apart from on the
number 5 which has lines going through it. The lines
going through the 5 may be done to highlight the
static interference within the film as a whole
suggesting there are signs of interference before even
viewing the film causing the audience to question the
interference.
Full credits – This poster does not include full
credits, only the website being ParanormalMovie.com
which may be because this poster is a teaser, as said
before.
Release info – There is limited information on the
release date apart from where the film can be viewed.
This is placed at the bottom of the poster.
Tagline – The tagline is different from the
previous posters tagline. This tagline reads ”It
runs in the family” which could be
metaphorically, literally or both.
Metaphorically can suggest that whatever
“it” is may be caused due to genetics.
However, literally can imply that “it” runs
through everyone within the family which
may cause disruption.
Film Title – The title, which is usually red,
is not included on this poster. Instead, the
tagline is this colour. However, many may
know what film this poster belongs to due
to the films consistent colour scheme of
blues, whites, reds and blacks.
Actors names – No names of actors are
included on this poster, similarly to the first
poster analysed.
3. Image – The image includes 3 doors, with
one which is slightly open. It looks like the
picture was taken in a corridor. In addition,
the picture does not look like it is from a
normal camera, instead, it looks like an
image from a CCTV which is usually what the
victims in Paranormal Activity tend to use in
order to find what is haunting them. This
therefore sets some of the film as the
audience are familiar with what may happen
due to the previous productions.
Editing – The dark blue lighting gives the
impression that this picture was taken during
the night which then makes the audience
question why there is a white light shining
behind the door in front. Also, there is a
slight shadow on the right door, however,
there seems to be nobody standing in front
of it. These edits intrigue the audience to
not only watch the film but want to know
why we see a shadow/ what the shadow
may be.
Full credit - This poster does not include full
credits, only the website being
ParanormalMovie.com which may be
because this poster is a teaser, as said
before.
Release info – There is limited information on
the release date apart from where the film can
be viewed. This is placed at the bottom of the
poster.
Tagline – This tagline could be interpreted to
fit the audience but also the characters within
the film. For example, although the audience
are made to feel involved within the film, the
tagline makes them remember it is a film thus
cannot do anything to help the characters
apart from watch. In terms of characters,
usually when one is being possessed, the other
characters do not see the process happening
unless they watch the camera footage which
may explain the all you can do is watch phrase.
Both the characters and audience are
therefore powerless.
Film Title - This conforms to film posters as
the title contains bold and bright lettering
making it stand out from everything else in
the poster. In addition, the red text may be
seen as a trademark as every Paranormal
Activity poster has the name in this colour.
This therefore, enables the audience to know
what film is being advertised without paying
too much detail to the poster.
Actors names – No names of actors are
included on this poster, similarly to the first
poster analysed.
4. In conclusion, all three of these posters are very different from each other. Some contain more editing and text than others for example. This will
help the group and myself when making our own film posters as we will be able to take into consideration that not every poster needs to
lookalike, however, should be similar enough for others to know that they all belong to the same movie. In addition, analyzing these posters has
enabled me to understand that sometimes less is more as the limited information may be what attracts the audience in wanting to watch the
film.
The colour scheme should also be consistent between the group with the title being the same colour on every poster. When producing my
poster, I will make sure the tagline is very catchy and relatable but also open to different interpretations. This will then make the audience feel
apart of the film as it is up to them to interpret the tagline into what they believe. Finally, I will conform to the film poster conventions such as
having the release information and film credits at the bottom of the poster. On the other hand, I may subvert from including the actors names
on the poster.
