Personal branding - do it yourself
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Personal branding - do it yourself

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A Do It Yourself Guide to Personal Branding. In today’s digital social world, with our identity crossing various social networks it can be a challenge to decide on, and keep a consistent brand ...

A Do It Yourself Guide to Personal Branding. In today’s digital social world, with our identity crossing various social networks it can be a challenge to decide on, and keep a consistent brand identity that crosses platforms and channels. This deck puts a case for the importance of branding and some how to's. Do connect and give feedback.

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Personal branding - do it yourself Personal branding - do it yourself Presentation Transcript

  • D.I.Y. guide to
  • The Wikipedia definition of brand begins with “Branding includes a name, logo, slogan, and/or design scheme associated with a product or service”
  • The Wikipedia definition of brand begins with “Branding includes a name, logo, slogan, and/or design scheme associated with a product or service”
  • Name Logo Slogan Design
  • Name Logo Slogan Design
  • Awareness
  • Awareness Trust
  • Awareness Trust Perception
  • Awareness Trust Reputation Perception
  • on BRANDS ARE BORN OF EXPERIENCE AND REFLECT TRUST
  • IT IS A MEASURE OF REPUTATION
  • PERCEPTIONS INTHEMINDOFACONSUMER.
  • SEARCH
  • COPY
  • “A brand is the sum of all feelings, thoughts and recognitions – positive and negative – that people in the target audience associate with a company, a product or service.” - Steve McNamara, AdCracker.Com
  • a
  • “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” –Jeff Bezos
  • Making Coffee Serving Water Aerated Cola Stitching Pants
  • The basic offering isn’t the hard stuff
  • Unique IDEAS HUGE IMPACT THAT CREATE
  • Unique IDEAS HUGE IMPACT THAT CREATE Unique IMPACT
  • In 1891, Asa Griggs Candler invented the most innovative marketing technique of the times. He hired traveling salesmen to pass out coupons for a free Coke. With a goal for people to try the drink, like it, and buy it later on. In addition to the coupons, Candler also decided to sell Coca-Cola syrup as a patent medicine, claiming it would get rid of fatigue and headaches. In 1898, however, Congress passed a tax on all medicines, so Coca-Cola wanted to be sold only as a beverage. After a court battle, Coca-Cola was no longer sold as a drug. Full Story Did You Know? A j
  • In 1872, Strauss received a letter from Jacob Davis, a customer and tailor who worked in the mining town of Reno, Nevada. Davis reported that he had discovered canvas pants could be improved if the pocket seams and other weak points that tended to tear were strengthened by copper rivets Jacob Davis and Levi Strauss patenting the idea of using metal RIVETS at the stress points on May 20,1873 which can be considered the 'birthday' of jeans. Did You Know? Full Story
  • More solid brands mean strong identities both for the products and for the people using them. –Jeff Bezos
  • Their identity serves as a key differentiator
  • G a t k K d 6 8h f @ O P w + $ , QWTM
  • “We choose one over the other on the basis of our ‘perception’ of its reputation” –Shivam Dhawan
  • Perceptions are verbs:
  • “Apple Thinks Different IBM Solves Nike Exhorts Virgin Enlightens Sony Dreams…” - Jean Marie Dru, Disruption
  • Just like PERSONALITIES
  • Personal brands allow individuals to differentiate themselves by consistently articulating and leveraging their unique value proposition
  • BRANDINGDo It Yourself
  • What is your BRAND?
  • What we DO defines US i do
  • THIS IS WHAT WE DO
  • Awareness Who we are
  • Trust Our credentials, experience
  • Reputation Our skills, achievements
  • Perception Interests, personal details
  • Build your unique Brand Portfolio i am
  • BrandingToolkit Reference CV Portfolio
  • Your Online Profiles www Yu l g
  • Your PR channels W t o j n
  • Ask others about your BRAND
  • Review, Referral, Recommendation h
  • Tag, Mention, Location @ #
  • Differentiate your Brand Portfolio i Brand
  • WHAT do I DO? WHO do I do it FOR? HOW am I UNIQUE? (WHERE do I do it?) _______________ = YOU: The Brand
  • www Website Linked in Yu l Blogger Google g
  • DO it good and the CREDITS will follow
  • “Do what you want to be famous for Because you are famous for what you do” - Kristian Anderson
  • WHAT you do matters HOW you do it is important WHY you do it is critical
  • it’s
  • So, what problems are you solving in this world?
  • Takeaways:  We need not be doing Hard stuff, but we need to be doing the stuff we do… harder!
  • Takeaways:  We need not be doing Hard stuff, but we need to be doing the stuff we do… harder!  Brands are verbs. YOU are a Brand. People know you by verbs… if that verb is a noun then you better start doing something about it.
  • Takeaways:  We need not be doing Hard stuff, but we need to be doing the stuff we do… harder!  Brands are verbs. YOU are a Brand. People know you by verbs… if that verb is a noun then you better start doing something about it.  What you are doing matters >> How you are doing it is important >> Why you doing it is critical
  • Takeaways:  We need not be doing Hard stuff, but we need to be doing the stuff we do… harder!  Brands are verbs. YOU are a Brand. People know you by verbs… if that verb is a noun then you better start doing something about it.  What you are doing matters >> How you are doing it is important >> Why you doing it is critical  Branding is Not about self promotion, it is about self differentiation
  • Takeaways:  We need not be doing Hard stuff, but we need to be doing the stuff we do… harder!  Brands are verbs. YOU are a Brand. People know you by verbs… if that verb is a noun then you better start doing something about it.  What you are doing matters >> How you are doing it is important >> Why you doing it is critical  Branding is Not about self promotion, it is about self differentiation  Not about how many people know you but how do they know you
  • BUILD Your Identity! Starting HERE now…
  • MY BRAND SHIVAM DHAWAN
  • MY BRAND SHIVAM DHAWAN Connect -
  • MY BRAND SHIVAM DHAWAN Connect - Or just say Hi!
  • BRANDING Build a brand for yourself @ARBUNIZE