Personal branding - do it yourself

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A Do It Yourself Guide to Personal Branding. In today’s digital social world, with our identity crossing various social networks it can be a challenge to decide on, and keep a consistent brand identity that crosses platforms and channels. This deck puts a case for the importance of branding and some how to's. Do connect and give feedback.

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  • Brand Strategy 101: Your Logo Is Irrelevant - The 3-Step Process to Build a Kick-Ass Brand (The 7 Steps to a Successful Business in a Changing Market) --- http://amzn.to/21BWt80
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  • Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition --- http://amzn.to/22wsyAl
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  • Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand --- http://amzn.to/1puUR3L
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  • Excellent! Thanks for the material. We also created something related, but a little bit shorter. We would love your feedback :) http://www.slideshare.net/gocoope/gocoope-personal-vs-corporate-branding
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  • great work.. but a bit too long
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Personal branding - do it yourself

  1. D.I.Y.guide to Personal Branding
  2. The Wikipedia definition of brand begins with “Branding includes a name, logo, slogan, and/or design scheme associated with a product or service”
  3. The Wikipedia definition of brand begins with “Branding includes a name, logo, slogan, and/or design scheme associated with a product or service”
  4. NameLogoSloganDesign
  5. NameLogoSloganDesign
  6. Awareness
  7. AwarenessTrust
  8. AwarenessTrustPerception
  9. AwarenessTrustReputationPerception
  10. BRANDS ARE BORN OFEXPERIENCE AND REFLECTTRUST
  11. IT IS A MEASURE OFREPUTATION
  12. PERCEPTIONS IN THE MINDOF A CONSUMER.
  13. SEARCH
  14. COPY
  15. “A brand is the sum of all feelings, thoughts and recognitions – positive and negative –that people in the target audience associate with a company, a product or service.” -Steve McNamara, AdCracker.Com
  16. a
  17. “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” –Jeff Bezos
  18. MakingCoffeeServingWaterAeratedColaStitchingPants
  19. The basic offering isn’t the hard stuff
  20. UniqueIDEASHUGEIMPACTTHATCREATE
  21. UniqueIDEASHUGEIMPACTTHATCREATE Unique IMPACT
  22. In 1891, AsaGriggs Candlerinvented the most innovative marketing technique of the times. He hired traveling salesmen to pass out coupons for a free Coke. With a goal for people to try the drink, like it, and buy it later on. In addition to the coupons, Candler also decided to sell Coca-Cola syrup as a patent medicine, claiming it would get rid of fatigue and headaches. In 1898, however, Congress passed a tax on all medicines, so Coca-Cola wanted to be sold only as a beverage. After a court battle, Coca-Cola was no longer sold as a drug. Full StoryDid You Know? A j
  23. In 1872, Strauss received a letter from Jacob Davis, a customer and tailor who worked in the mining town of Reno, Nevada. Davis reported that he had discovered canvas pants could be improved if the pocket seams and other weak points that tended to tear were strengthened by copper rivets Jacob Davis and Levi Strauss patenting the idea of using metal RIVETS at the stress points on May 20,1873 which can be considered the 'birthday' of jeans. Did You Know? Full Story
  24. More solid brands mean strong identitiesboth for the products and for the people using them. –Jeff Bezos
  25. Their identityserves as a key differentiator
  26. Ga tk K d 6 8h f @ O Pw + $ , QWTM
  27. “We choose one over the other on the basis of our ‘perception’ of its reputation” –Shivam Dhawan
  28. Perceptions are verbs:
  29. “Apple Thinks Different IBM Solves Nike Exhorts Virgin Enlightens Sony Dreams…” -Jean Marie Dru, Disruption
  30. Just like PERSONALITIES
  31. Personal brands allow individuals to differentiate themselves by consistently articulating and leveraging theirunique value proposition
  32. BRANDINGDo It Yourself
  33. What is yourBRAND?
  34. What we DO defines US I do
  35. THISISWHATWE DO
  36. Awareness Who we are
  37. Trust Our credentials, experience
  38. Reputation Our skills, achievements
  39. Perception Interests, personal details
  40. Build your uniqueBrand Portfolio I am
  41. BrandingToolkit Reference CV Portfolio
  42. Your Online Profiles www Yu l g
  43. Your PR channelsWtojn
  44. Ask others about yourBRAND
  45. Review, Referral, Recommendationh
  46. Tag, Mention, Location@#
  47. Differentiate yourBrand Portfolio I Brand
  48. WHAT di I DO? WHO do I do it FOR? HOW am I UNIQUE? (WHERE do I do it?) _______________ = YOU: The Brand
  49. wwwWebsiteLinkedinYulBloggerGoogleg
  50. DO it good and the CREDITS will follow
  51. “Do what you want to be famous for Because you are famous for what you do” -KristianAnderson
  52. WHAT you do matters HOWyou do it is important WHYyou do it is critical
  53. it’s
  54. So, what problems are you solving in this world?
  55. Takeaways: We need not be doing Hard stuff, but we need to be doing the stuff we do… harder!
  56. Takeaways: We need not be doing Hard stuff, but we need to be doing the stuff we do… harder! Brands are verbs. YOU are a Brand. People know you by verbs… if that verb is a noun then you better start doing something about it.
  57. Takeaways: We need not be doing Hard stuff, but we need to be doing the stuff we do… harder! Brands are verbs. YOU are a Brand. People know you by verbs… if that verb is a noun then you better start doing something about it. What you are doing matters >> How you are doing it is important >> Why you doing it is critical
  58. Takeaways: We need not be doing Hard stuff, but we need to be doing the stuff we do… harder! Brands are verbs. YOU are a Brand. People know you by verbs… if that verb is a noun then you better start doing something about it. What you are doing matters >> How you are doing it is important >> Why you doing it is critical Branding is Not about self promotion, it is about self differentiation
  59. Takeaways: We need not be doing Hard stuff, but we need to be doing the stuff we do… harder! Brands are verbs. YOU are a Brand. People know you by verbs… if that verb is a noun then you better start doing something about it. What you are doing matters >> How you are doing it is important >> Why you doing it is critical Branding is Not about self promotion, it is about self differentiation Not about how many people know you but how do they know you
  60. BUILD YourIdentity! Starting HEREnow…
  61. MYBRAND SHIVAM DHAWAN
  62. MYBRAND SHIVAM DHAWAN Connect -
  63. MYBRAND SHIVAM DHAWAN Connect - Or just say Hi!
  64. THANKS Add yourself to this walland show your support RBUNIZE

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