Successfully reported this slideshow.

Personal Branding


Published on

Published in: Business, Technology
  • Be the first to comment

Personal Branding

  1. 1. Personal Branding
  2. 2. What is branding? begin The Wikipedia definition of brand with “Branding includes Name, Logo, Slogan and /or Design scheme associated with a product or service”.
  3. 3. What is personal branding?  Personal branding is the practice of people marketing themselves and their careers as brands.
  4. 4. “A brand for a company is like a reputation for a person You earn reputation by trying to do hard things well”. -Jeff Bezos
  5. 5. The basic offering isn’t the hard stuff.
  6. 6. We choose one over the other on the basis of our perception of its reputation. So perceptions are verbs: Apple thinks different Nike exhorts just like personalities Obama Steve jobs
  7. 7. How is personal branding valuable?
  8. 8. What we DO, it defines US
  9. 9. Awareness who we are TRUST experience REPUTATION our skills, achievements PERCEPTION interests
  10. 10. BUILD your unique brand portfolio  Your online profile  Your PR channels and then,  Ask others about your brand
  11. 11. Differentiate your brand portfolio
  12. 12. So, what problems are you solving in this world??
  13. 13. Takeaways: Brands are verbs. You are a brand. People know you by verbs… if that verb is a noun then you better start doing something about it. Not about how many people know you but how do they know you.
  14. 14. Reference:      