Personal Branding Campaign

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Arbunize is a developing a solution to help professionals build and manage their career portfolios. Differentiate, strategize and manage BRAND YOU!

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Personal Branding Campaign

  1. 1. BUILD Your Identity! with Arbunize
  2. 2. Our Identity  We build urban online identities  getting you recognition for what you do  help you differentiate, strategize, manage YOUR BRAND
  3. 3. BRANDING
  4. 4. The Wikipedia definition of brand begins with “Branding includes a name, logo, slogan, and/or design scheme associated with a product or service”
  5. 5. The Wikipedia definition of brand begins with “A brand includes a name, logo, slogan, and/or design scheme associated with a product or service”
  6. 6. Name Logo Slogan Design
  7. 7. Name Logo Slogan Design
  8. 8. Awareness
  9. 9. Awareness Trust
  10. 10. Awareness Trust Perception
  11. 11. Awareness Trust Reputation Perception
  12. 12. on BRANDS ARE BORN OF EXPERIENCE AND REFLECT TRUST
  13. 13. IT IS A MEASURE OF REPUTATION
  14. 14. PERCEPTIONS INTHEMINDOFACONSUMER.
  15. 15. SEARCH
  16. 16. COPY
  17. 17. “A brand is the sum of all feelings, thoughts and recognitions – positive and negative – that people in the target audience associate with a company, a product or service.” - Steve McNamara, AdCracker.Com
  18. 18. a
  19. 19. “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” –Jeff Bezos
  20. 20. Making Coffee Serving Water Aerated Cola Stitching Pants
  21. 21. The basic offering isn’t the hard stuff
  22. 22. Unique IDEAS HUGE IMPACT THAT CREATE
  23. 23. Unique IDEAS HUGE IMPACT THAT CREATE Unique IMPACT
  24. 24. In 1891, Asa Griggs Candler invented the most innovative marketing technique of the times. He hired traveling salesmen to pass out coupons for a free Coke. With a goal for people to try the drink, like it, and buy it later on. In addition to the coupons, Candler also decided to sell Coca-Cola syrup as a patent medicine, claiming it would get rid of fatigue and headaches. In 1898, however, Congress passed a tax on all medicines, so Coca-Cola wanted to be sold only as a beverage. After a court battle, Coca-Cola was no longer sold as a drug. Full Story Did You Know? A j
  25. 25. In 1872, Strauss received a letter from Jacob Davis, a customer and tailor who worked in the mining town of Reno, Nevada. Davis reported that he had discovered canvas pants could be improved if the pocket seams and other weak points that tended to tear were strengthened by copper rivets Jacob Davis and Levi Strauss patenting the idea of using metal RIVETS at the stress points on May 20,1873 which can be considered the 'birthday' of jeans. Did You Know? Full Story
  26. 26. More solid brands mean strong identities both for the products and for the people using them. –Jeff Bezos
  27. 27. Their identity serves as a key differentiator
  28. 28. G a t k K d 6 8h f @ O P w + $ , QWTM
  29. 29. “We choose one over the other on the basis of our ‘perception’ of its reputation” –Shivam Dhawan
  30. 30. Perceptions are verbs:
  31. 31. “Apple Thinks Different IBM Solves Nike Exhorts Virgin Enlightens Sony Dreams…” - Jean Marie Dru, Disruption
  32. 32. Just like PERSONALITIES
  33. 33. Personal brands allow individuals to differentiate themselves by consistently articulating and leveraging their unique value proposition
  34. 34. WE ARE ALL BRANDS
  35. 35. What we DO defines US i do
  36. 36. THIS IS WHAT I DO
  37. 37. Awareness Who am I
  38. 38. Trust My credentials, experience
  39. 39. Reputation My skills, achievements
  40. 40. Perception Interests, personal details
  41. 41. We all build our brand portfolio i am
  42. 42. BrandingToolkit Reference CV Portfolio
  43. 43. Our Online Profiles www Yu l g
  44. 44. Our PR channels W t o j n
  45. 45. Others are doing it for us too
  46. 46. Tag, Mention, Location @ #
  47. 47. Review, Referral, Recommendation h
  48. 48. We are all branding i Brand
  49. 49. DO it good and the CREDITS will follow
  50. 50. WHAT you do matters HOW you do it is important WHY you do it is critical
  51. 51. “Do what you want to be famous for Because you are famous for what you do” - Kristian Anderson
  52. 52. So, what problems are you solving in this world?
  53. 53. it’s
  54. 54. Takeaways:  We need not be doing Hard stuff, but we need to be doing the stuff we do… harder!
  55. 55. Takeaways:  We need not be doing Hard stuff, but we need to be doing the stuff we do… harder!  Brands are verbs. YOU are a Brand. People know you by verbs… if that verb is a noun then you better start doing something about it.
  56. 56. Takeaways:  We need not be doing Hard stuff, but we need to be doing the stuff we do… harder!  Brands are verbs. YOU are a Brand. People know you by verbs… if that verb is a noun then you better start doing something about it.  What you are doing matters >> How you are doing it is important >> Why you doing it is critical
  57. 57. Takeaways:  We need not be doing Hard stuff, but we need to be doing the stuff we do… harder!  Brands are verbs. YOU are a Brand. People know you by verbs… if that verb is a noun then you better start doing something about it.  What you are doing matters >> How you are doing it is important >> Why you doing it is critical  Branding is Not about self promotion, it is about self differentiation
  58. 58. Takeaways:  We need not be doing Hard stuff, but we need to be doing the stuff we do… harder!  Brands are verbs. YOU are a Brand. People know you by verbs… if that verb is a noun then you better start doing something about it.  What you are doing matters >> How you are doing it is important >> Why you doing it is critical  Branding is Not about self promotion, it is about self differentiation  Not about how many people know you but how do they know you
  59. 59. BUILD Your Identity! Starting HERE now…
  60. 60. Oh and may be you want to get this cool T signup

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