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D.I.Y. Guide to Personal Branding

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In today’s digital social world, with our identity crossing various social networks it can be a challenge to decide on, and keep a consistent brand identity that crosses platforms and channels. This D.I.Y. guide will help you to overcome this challenge.

Published in: Career, Business
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D.I.Y. Guide to Personal Branding

  1. 1. D.I.Y. guide to Personal Branding
  2. 2. The Wikipedia definition of brand begins with “Branding includes a name, logo, slogan, and/or design scheme associated with a product or service”
  3. 3. The Wikipedia definition of brand begins with “Branding includes a name, logo, slogan, and/or design scheme associated with a product or service”
  4. 4. Name Logo Slogan Design
  5. 5. Name Logo Slogan Design
  6. 6. Awareness
  7. 7. Awareness Trust
  8. 8. Awareness Trust Perception
  9. 9. Awareness Trust Reputation Perception
  10. 10. on BRANDS ARE BORN OF EXPERIENCE AND REFLECT TRUST
  11. 11. IT IS A MEASURE OF REPUTATION
  12. 12. PERCEPTIONS INTHEMINDOFACONSUMER.
  13. 13. SEARCH
  14. 14. COPY
  15. 15. “A brand is the sum of all feelings, thoughts and recognitions – positive and negative – that people in the target audience associate with a company, a product or service.” - Steve McNamara, AdCracker.Com
  16. 16. “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” –Jeff Bezos
  17. 17. Making Coffee Serving Water Aerated Cola Stitching Pants
  18. 18. The basic offering isn’t the hard stuff
  19. 19. Unique IDEAS HUGE IMPACT THAT CREATE
  20. 20. Unique IDEAS HUGE IMPACT THAT CREATE Unique IMPACT
  21. 21. In 1891, Asa Griggs Candler invented the most innovative marketing technique of the times. He hired traveling salesmen to pass out coupons for a free Coke. With a goal for people to try the drink, like it, and buy it later on. In addition to the coupons, Candler also decided to sell Coca-Cola syrup as a patent medicine, claiming it would get rid of fatigue and headaches. In 1898, however, Congress passed a tax on all medicines, so Coca-Cola wanted to be sold only as a beverage. After a court battle, Coca-Cola was no longer sold as a drug. Full Story Did You Know?
  22. 22. In 1872, Strauss received a letter from Jacob Davis, a customer and tailor who worked in the mining town of Reno, Nevada. Davis reported that he had discovered canvas pants could be improved if the pocket seams and other weak points that tended to tear were strengthened by copper rivets Jacob Davis and Levi Strauss patenting the idea of using metal RIVETS at the stress points on May 20,1873 which can be considered the 'birthday' of jeans. Did You Know? Full Story
  23. 23. More solid brands mean strong identities both for the products and for the people using them. –Jeff Bezos
  24. 24. Their identity serves as a key differentiator
  25. 25. G a t k K d 6 8h f @ O P w + $ , QWTM
  26. 26. “We choose one over the other on the basis of our ‘perception’ of its reputation” –Shivam Dhawan
  27. 27. Perceptions are verbs:
  28. 28. “Apple Thinks Different IBM Solves Nike Exhorts Virgin Enlightens Sony Dreams…” - Jean Marie Dru, Disruption
  29. 29. Just like PERSONALITIES
  30. 30. Personal brands allow individuals to differentiate themselves by consistently articulating and leveraging their unique value proposition
  31. 31. BRANDINGDo It Yourself
  32. 32. What is your BRAND?
  33. 33. What we DO defines US
  34. 34. THIS IS WHAT WE DO
  35. 35. Awareness Who we are
  36. 36. Trust Our credentials, experience
  37. 37. Reputation Our skills, achievements
  38. 38. Perception Interests, personal details
  39. 39. Our unique Brand Portfolio
  40. 40. BrandingToolkit Reference CV Portfolio
  41. 41. Your Online Profiles
  42. 42. Your PR channels
  43. 43. Responses to our BRAND
  44. 44. Review, Referral, Recommendation
  45. 45. Tag, Mention, Location @ #
  46. 46. Differentiated Brand Portfolio
  47. 47. www Website Linked in Yu l Blogger Google g
  48. 48. DO it good and the CREDITS will follow
  49. 49. “Do what you want to be famous for Because you are famous for what you do” - Kristian Anderson
  50. 50. WHAT you do matters HOW you do it is important WHY you do it is critical
  51. 51. it’s
  52. 52. Takeaways:  We need not be doing Hard stuff, but we need to be doing the stuff we do… harder!
  53. 53. Takeaways:  We need not be doing Hard stuff, but we need to be doing the stuff we do… harder!  Brands are verbs. YOU are a Brand. People know you by verbs… if that verb is a noun then you better start doing something about it.
  54. 54. Takeaways:  We need not be doing Hard stuff, but we need to be doing the stuff we do… harder!  Brands are verbs. YOU are a Brand. People know you by verbs… if that verb is a noun then you better start doing something about it.  What you are doing matters >> How you are doing it is important >> Why you doing it is critical
  55. 55. Takeaways:  We need not be doing Hard stuff, but we need to be doing the stuff we do… harder!  Brands are verbs. YOU are a Brand. People know you by verbs… if that verb is a noun then you better start doing something about it.  What you are doing matters >> How you are doing it is important >> Why you doing it is critical  Branding is Not about self promotion, it is about self differentiation
  56. 56. Takeaways:  We need not be doing Hard stuff, but we need to be doing the stuff we do… harder!  Brands are verbs. YOU are a Brand. People know you by verbs… if that verb is a noun then you better start doing something about it.  What you are doing matters >> How you are doing it is important >> Why you doing it is critical  Branding is Not about self promotion, it is about self differentiation  Not about how many people know you but how do they know you
  57. 57. BUILD Your Identity! Starting HERE now…
  58. 58. MY BRAND SHIVAM DHAWAN
  59. 59. MY BRAND SHIVAM DHAWAN Connect - Or just say Hi!
  60. 60. Caribbean Conference on Strategic Human Resource Management 2014: Social Media Policy & Contemporary Recruitment Strategies Check out our next event

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