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Building a successful Multi-Screen Digital Strategy
 

Building a successful Multi-Screen Digital Strategy

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New digital channels are popping and adopted by customers everyday in a growing pace. Organizations need to develop a strategy that will enable fast response and service exposure on every new channel. ...

New digital channels are popping and adopted by customers everyday in a growing pace. Organizations need to develop a strategy that will enable fast response and service exposure on every new channel. The digital strategy should contain 4 main pillars to be successful: Customer engagement strategy, rapid development process, measurement and optimization means and an enabling technology infrastructure. Presentation discusses how to put it all together.

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  • Perfectly Described about customer engagement Strategies. Digital marketing plays vital role now a days. Due to rapid growth in technology world things which was 10years before is totally different from now. social Media platform, Developed version of mobiles, Tablets all are part of our life. Isn't it amazing. here is few ideas which helps to engage your customers are described here -
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    Building a successful Multi-Screen Digital Strategy Building a successful Multi-Screen Digital Strategy Presentation Transcript

    • DIGITAL MULTI SCREEN STRATEGY 2013 December 2013 Shay Rosen, Head of Strategy & consulting
    • SHAY ROSEN Head of Strategy & Consulting realcommerce Shayr@realcommerce.co.il http://www.linkedin.com/in/shayrosen http://www.facebook.com/shayrs http://www.slideshare.net/shayrs M: 052-5118539
    • Major change in day to day life
    • 2010
    • 1ST MULTI SCREEN STRATEGY WWW app
    • Mobile web
    • 1990’s
    • 2000’s
    • 2008
    • 2010
    • 2014 ?
    • 2014
    • Change is the only constant.
    • SO? What do we need?
    • A Multiscreen Strategy
    • • • • • • Clear Customer Engagement Strategy Rapid Development process Measurement and Optimization Enabling infrastructure Braveness
    • • • • • • Clear Customer Engagement Strategy Rapid Development process Measurement and Optimization Enabling infrastructure Braveness
    • MULTI SCREEN Ecosystem 1024px Self care/ commerce app(s) 800px Marketing app(s) 640px Innovation App(s)
    • Types of Customer Engagement Attract/ Provide info Potentials Website/ Marketing app Casual Create relationship Website/ Self care app Regular Retention Self care app
    • REAL LIFE CUSTOMER BEHAVIOR
    • The Multi Screen Customer Journey Awareness Attraction Website Mobile Website Mobile app Consideration Information Decision Tools/ upsell Purchase Sales Post Sale Service
    • 3 Key questions to ask Frequency of use Importance of UX Type of customer High Low Critical Not Critical Existing New app Web app Web app Web
    • USAA – MULTI SCREEN + INNOVATION
    • A MULTI SCREEN ORGANIZATION
    • A MULTI SCREEN ORGANIZATION
    • Case Study (1) – Supermarket Chain Expected frequency of use: Once a week Importance of user experience: Critical Type of customer: Existing
    • Supermarket Multi Screen Customer Journey Awareness Attraction Website Mobile Web Mobile app Consideration Information Decision Tools/ upsell Purchase Sales Post Sale Service
    • Supermarket Chain Strategy – Website + app
    • Case Study (2) – Strauss Water Israel Expected frequency of use: not frequent Importance of user experience: medium Type of customer: New & Existing
    • Strauss Water Multi-screen Customer Journey Awareness Attraction Website Mobile Web Mobile app Consideration Information Decision Tools/ upsell Purchase Sales Post Sale Service
    • • • • • • Clear Customer Engagement Strategy Rapid Development process Measurement and Optimization Enabling infrastructure Braveness
    • Development process Today Briefing RFP UI Design Spec Dev
    • Rapid Development process UI Design Spec Dev
    • Rapid Development process UI Design Spec Dev
    • Rapid Development process UI Design Spec Dev
    • Rapid Development process UI Design Spec Dev
    • Rapid Development process UI Design Spec Dev
    • Measurement and optimization UI Design Spec Dev Optimize Measure
    • • • • • • Clear Customer Engagement Strategy Rapid Development process Measurement and Optimization Enabling infrastructure Braveness
    • Enabling infrastructure Company’s Legacy system’s CRM ERP Finance Customer facing apps – Web, mobile, tablet etc.
    • Enabling infrastructure Company’s Legacy system’s CRM ERP Finance Integration Layer Application Layer CMS Customer facing apps – Web, mobile, tablet etc.
    • Enabling infrastructure Company’s Legacy system’s CRM ERP Finance Integration Layer Application Layer CMS Customer facing apps – Web, mobile, tablet etc.
    • Architecture
    • • • • • • Clear Customer Engagement Strategy Rapid Development process Measurement and Optimization Enabling infrastructure Braveness
    • • • • • Launch Make mistakes Measure, Listen to feedback Get better
    • Wrap up Change is the only constant Create an enabling infrastructure Shorten development cycles Keep the customer journey in mind Learn on the go Listen – Get better 30% of your traffic comes from Non Desktop devices. It’s only growing. Multiscreen is here to stay!
    • How can realcommerce help? Plan your Multi-Screen strategy right Create a winning UX& UI on all screens Build a robust Mobile Development Infrastructure with Plan & develop Native & Hybrid smartphone apps Responsive website
    • THANKS! December 2013 Shay Rosen, Head of Strategy & consulting
    • SHAY ROSEN HEAD OF STRATEGY & CONSULTING REALCOMMERCE Shayr@realcommerce.co.il http://www.linkedin.com/in/shayrosen http://www.facebook.com/shayrs http://www.slideshare.net/shayrs M: 052-5118539