2013 Multi-Screen Strategy

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How to plan and design your next digital projects. Multi screen digital strategy explained. How organizations and corporates should manage their websites, mobile apps and mobile (or responsive) websites.
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2013 Multi-Screen Strategy

  1. 1. DIGITALMULTI SCREENSTRATEGY 2013May 2013Shay Rosen, Head of Strategy & consulting
  2. 2. Shayr@realcommerce.co.ilhttp://www.linkedin.com/in/shayrosenhttp://www.facebook.com/shayrshttp://www.slideshare.net/shayrsM: 052-5118539SHAY ROSENHEAD OF STRATEGY & CONSULTINGREALCOMMERCE
  3. 3. BOSTON 20082008: “Old Fashion Mobile Content” is dying. iPhone is rising
  4. 4. BILLIONActive Smartphones World wide
  5. 5. Smartphone penetration rate (USA, Western Europe, Israel)51%
  6. 6. MINUTESA day spent using mobile apps127
  7. 7. DISRUPTIVEINNOVATIONWikipedia: an innovation that helps create a new market and value network, and eventuallygoes on to disrupt an existing market and value network (over a few years or decades)
  8. 8. DISRUPTIVE INNOVATIONSmartphones are changing the way we do things inalmost every area one can think of. From groceries totaking pictures, ordering a cab or Watching TV.
  9. 9. DISRUPTIVE INNOVATION
  10. 10. What disruptive really means
  11. 11. Smartphones are so significant in our lives, they actuallychanged the way we think. I wonder what August Rodinwould say if he lived today
  12. 12. 20102010: Corporates panic. Every one launched an iPhone app“Because you have to”
  13. 13. 1ST GENERATION MULTI SCREEN STRATEGYWWWappAt first there was no connection between web and mobile=> noMulti screen strategy
  14. 14. New DevicesNew devices made it clear that apps will never serve all thecustomers.
  15. 15. WHY ARE WE DOING IT AT ALL?We just want to communicate with our customers. Is it possiblethat an app is not the best way. After all – most of ourcustomers prefer to visit our website via their smartphonesrather than downloading an app
  16. 16. MOBILE WEB BROWSING0.0%1.0%2.0%3.0%4.0%5.0%6.0%7.0%8.0%9.0%10.0%2009 2010 2011 2012Source: Statcounter web analytics report
  17. 17. Mobile Website AppsUser ExperienceOnscreen PresenceTCOTTMContent ManagementPromotion costsUpdatesAPP VS. MOBILE WEBSITES
  18. 18. Customers love mobile friendly websites
  19. 19. 2ND GENERATION MULTI SCREEN STRATEGYMobile Websites
  20. 20. 2.5 GENERATION MULTI SCREEN STRATEGY800px 640px1024pxResponsive Web Design
  21. 21. RESPONSIVE WEB DESIGN EXAMPLES
  22. 22. Responsive Web M DotSEOLink RedirectsTCOMaintenanceIntegrationsSSLContent ManagementM DOT VS RESPONSIVE WEB DESIGN
  23. 23. 3 TYPES OF CUSTOMERSPotentialsCasualRegularWebsite/Marketing appWebsite/Self care appSelf care appAttractCreaterelationshipStrengthenrelationshipWhat corporateswantWhat customerswill use
  24. 24. REAL LIFE CUSTOMER BEHAVIOR
  25. 25. 3ND GENERATION MULTI SCREEN STRATEGY800px 640px1024pxMarketingapp(s)InnovationApp(s)Self care/commerceapp(s)
  26. 26. USAA – MULTI SCREEN + INNOVATION
  27. 27. A MULTI SCREEN ORGANIZATION
  28. 28. A MULTI SCREEN ORGANIZATION
  29. 29. A MULTI SCREEN ORGANIZATION
  30. 30. SO?Which StrategyIs Right For You?
  31. 31. WRAP UPYou are already doing multi screenThink again how your customers are seeing youin all screensResponsive web design is a mustThe rest is up to you.Think what will generate real value and ROI30% of your traffic comes from mobile devices.Are you investing 30% of your budget on mobilewebsites/ apps?
  32. 32. How can we help?Plan your strategy rightCreate a winning UX& UIMake your existing website responsive withPlan & developResponsive websiteNative & Hybrid smartphone apps
  33. 33. THANKS!May 2013Shay Rosen, Head of Strategy & consulting
  34. 34. Shayr@realcommerce.co.ilhttp://www.linkedin.com/in/shayrosenhttp://www.facebook.com/shayrshttp://www.slideshare.net/shayrsM: 052-5118539SHAY ROSENHEAD OF STRATEGY & CONSULTINGREALCOMMERCE

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