Your SlideShare is downloading. ×
Corning Cable Systems Social Media for Sales
Corning Cable Systems Social Media for Sales
Corning Cable Systems Social Media for Sales
Corning Cable Systems Social Media for Sales
Corning Cable Systems Social Media for Sales
Corning Cable Systems Social Media for Sales
Corning Cable Systems Social Media for Sales
Corning Cable Systems Social Media for Sales
Corning Cable Systems Social Media for Sales
Corning Cable Systems Social Media for Sales
Corning Cable Systems Social Media for Sales
Corning Cable Systems Social Media for Sales
Corning Cable Systems Social Media for Sales
Corning Cable Systems Social Media for Sales
Corning Cable Systems Social Media for Sales
Corning Cable Systems Social Media for Sales
Corning Cable Systems Social Media for Sales
Corning Cable Systems Social Media for Sales
Corning Cable Systems Social Media for Sales
Corning Cable Systems Social Media for Sales
Corning Cable Systems Social Media for Sales
Corning Cable Systems Social Media for Sales
Corning Cable Systems Social Media for Sales
Corning Cable Systems Social Media for Sales
Corning Cable Systems Social Media for Sales
Corning Cable Systems Social Media for Sales
Corning Cable Systems Social Media for Sales
Corning Cable Systems Social Media for Sales
Corning Cable Systems Social Media for Sales
Corning Cable Systems Social Media for Sales
Corning Cable Systems Social Media for Sales
Corning Cable Systems Social Media for Sales
Corning Cable Systems Social Media for Sales
Corning Cable Systems Social Media for Sales
Corning Cable Systems Social Media for Sales
Corning Cable Systems Social Media for Sales
Corning Cable Systems Social Media for Sales
Corning Cable Systems Social Media for Sales
Corning Cable Systems Social Media for Sales
Corning Cable Systems Social Media for Sales
Corning Cable Systems Social Media for Sales
Corning Cable Systems Social Media for Sales
Corning Cable Systems Social Media for Sales
Corning Cable Systems Social Media for Sales
Corning Cable Systems Social Media for Sales
Corning Cable Systems Social Media for Sales
Corning Cable Systems Social Media for Sales
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Corning Cable Systems Social Media for Sales

653

Published on

Social media for sales seminar slides that was delivered by Shane Gibson (http://socialized.me) during the Corning Cable Systems sales and marketing conference in Hickory, North Carolina.

Social media for sales seminar slides that was delivered by Shane Gibson (http://socialized.me) during the Corning Cable Systems sales and marketing conference in Hickory, North Carolina.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
653
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Start is Shane. Mentions social media experts. Steve: We ’re amateurs all learning
  • Shane talks about Krisitan
  • Shane: Hummer Ubertor: Competitor Spam story
  • Canpages Business is changing
  • Steve covers Disengaged. Introduces thought leaders.
  • Steve Introduces the Reverse Drip
  • Shane is odd.
  • Shane talks about George – Power Bar story.
  • Shane id odd
  • Transcript

    • 1.
      • How Social Media and Social Networking are Turning Sales and Marketing Upside-down
      • @sjagger @shanegibson
    • 2. “ I think that’s going to break.”
    • 3. “ The Customer Owns Your Brand”
    • 4. The Future is Now
      • Nearby restaurants
      • Shopping
      • Community workforce breakdown
      • Schools
      • Housing inventory and stability
      • Crime rates
      • Past pricing and sales on the home itself
      Better Homes and Gardens
    • 5. We Still Use Old Media
    • 6. 600 million
    • 7. 100 Million
    • 8. 100 million updates/day
    • 9. 1Billion Views/Day
    • 10. Business-to-Business Decision Makers
      • … 69% of B2B buyers use social networks “primarily for business networking and development.”
      • … Stereotypes may have C-level executives delegating research to others, but the study reveals that 53% prefer to search the Web and locate information themselves. – Google and Forbes Insights Study (2009)
    • 11.
      • “ It’s not about B2B or B2C it is really about person to person.”
    • 12.  
    • 13. The Reverse Drip
    • 14. Rules of Engagement
      • #1 Stop pitching and start connecting
      • #2 Doers win in the game of social media
      • #3 It ’s not about you
      • #4 Be fearless in your contribution to community
      • #5 Don ’t be a social spammer, engage
      • #6 Be authentic
      • #7 Be consistent
    • 15. Boeing
    • 16. Mediadecoder.com:
      • “ Like many large companies we do not accept unsolicited ideas. Experience showed that most ideas had already been considered by our engineers and that there can be unintended consequences to simply accepting these ideas. The time, cost and risk involved in processing them, therefore, were not justified by the benefits gained.” - Boeing
    • 17. Nano-markets
    • 18.  
    • 19.  
    • 20.  
    • 21. George Moen – CEO, Blenz Coffee
    • 22.  
    • 23. What Platforms? Blogs
    • 24. Use Multiple Channels Engagementdb.com
    • 25. Who blogs anyway?
    • 26.  
    • 27.  
    • 28.  
    • 29. Maximize Consumption
    • 30.  
    • 31.  
    • 32.  
    • 33. LinkedIn nano-markets
    • 34. LinkedIn Toolbar
    • 35. Share to nano-markets & individuals
    • 36. Comment on your contacts ’ status
    • 37. Take it one step further
    • 38. Multiple Platforms
    • 39. Social media marketing is about LISTENING
    • 40.  
    • 41. Tweets tell the future
      • Computer scientists studied 3 million tweets
      • 25 movies (including Avatar)
      • Tweet frequency could be used to accurately predict the box office takings
      • Content of the messages predict ongoing success.
      • "Our predictions were incredibly close," Bernardo Huberman, head of the social computing lab at HP
    • 42. Listening http://Search.twitter.com http://Google.com/alerts http://Blogsearch.google.com http://facebook.com/search http://www.linkedin.com/signal/
    • 43. Sales Cycle Relationship Building Model Warming Up The Call 1 Breaking The Ice Uncovering Buying Motives The Sales Proposal Handling Objections Closing The Sale 6 Add-ons And Up Sells 7 2 3 5 4 Invite and Engage At Every Step
    • 44. Integration
          • Make it part of your daily activities
          • Start pulling listening feeds
          • Engage, Lead, and Contribute
          • Make it real at least once a week
      • Rapport & Value = Mind Share = Wallet Share
    • 45. Getting Real
    • 46. Launch Plan
      • Identify Your Goal
      • Identify Your Target Audience and your Nanotribes
      • Pick the Right Platforms
      • Map out Social Etiquette and Policy
      • Implement Listening and Engagement Strategy
      • Know Core Pains, Dreams, and Goals
      • Uniquely Communicate Solutions Mixing Marketing and Community
    • 47. Resources
      • http://closingbigger.net
      • http://socialized.me
      • http ://twitter.com/shanegibson

    ×