2. The Mobile Longtail Worldwide
Top mobile devices by mobile web traffic
iPhone
Samsung Galaxy S3
Samsung Galaxy S4
Samsung Galaxy S2
iPhone
50,03%
Samsung Galaxy S3 Mini
Samsung Galaxy S4 Mini
Samsung Galaxy Ace
~5.220 Devices
Samsung Galaxy Tab 2 10.1
Galaxy Note 2
Samsung
Galaxy SI!I
Samsung
Galaxy SIV
Samsung
Samsung Galaxy SII
Galaxy SIII Mini
Unique Devices
Dominating Few* (50,03%)
Longtail** (49,97%)
iPad
HTC One
Samsung Galaxy S Plus
Samsung Galaxy GT
31,4%
6,1%
4,8%
4,5%
3,2%
1,8%
1,5%
1,2%
1,1%
1,0%
1,0%
0,9%
0,8%
5.221
5
5.216
Sevenval Device Trends | January 2014
*Devices needed to reach 50% of smartphone owners
**Devices needed to reach the rest of smartphone owners
Source: 12/2013 Sevenval Database
2
3. Not one but
5.220+
different devices
access mobile websites worldwide today.
Sevenval Device Trends | January 2014
Source: 12/2013 Sevenval Database
3
4. The few top 5 dominate 50,03% of the worldwide
market, but the longtail counts for 49,97%.
Sevenval Device Trends | January 2014
Source: 12/2013 Sevenval Database
4
5. iOS Version Statistic
All Platforms
iOS is continuously updated, however old devices still exist which are not capable of updates.
Sevenval Device Trends | January 2014
Source: 01/2014 http://david-smith.org/iosversionstats/
5
6. Android Version Statistic
All Platforms
Due to manufacturer adaptations updates happen rarely. Thus a wide spread of OS versions is available.
Sevenval Device Trends | January 2014
Source: 01/2014 developer.android.com
6
7. Device + Browser + Operating System =
Unique Client
Sevenval Device Trends | January 2014
7
8. More than 50.400 unique clients
– a combination of device, browser and OS –
are in the market right now.
Sevenval Device Trends | January 2014
Source: 12/2013 Sevenval Database
8
9. Between 2013 and 2017, mobile phone
penetration will rise from 61.1% to
of the global population.
Sevenval Device Trends | January 2014
69.4%
Source: 01/2014 www.emarketer.com
9
10. In mobile fragmentation is forever.
Deal with it.
Richard Wong
Investor in AdMob and Getjar
Sevenval Device Trends | January 2014
10
