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Device Fragmentation 2011 / Metrics of the Mobile Web

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Device Fragmentation 2011 / Metrics of the Mobile Web

  1. 1. App Days 2011 | Cologne | GermanyDevice Fragmentation 2011 Metrics of the Mobile Web
  2. 2. metrics: base source: fitml.com date: may 2011 sites: 324 countries: 228* page impressions: 260.320.253 * ISO 3166-1 Country Codes
  3. 3. „Tour de Tra!c“
  4. 4. global view
  5. 5. 80% of  all  devices  accessing mobile  websites  havea touchscreen
  6. 6. 20% of  all  devices  accessing mobile  websites  haveNO touchscreen
  7. 7. 46% of  the  web  content  was  delivered  in  HTML5 (minimum of <video/> element must be supported)
  8. 8. 46% of  the  web  content  was  delivered  in  HTML5 (minimum of <video/> element must be supported)34% HTML 420% XHTML/ 1.0 XHTML MP/ 1.2 + others XHTML MP/ 1.1
  9. 9. Global: Top 10 Devices Winner! Apple iPhone (33,9%) Samsung GT-i9000 (4,4%) Apple iPod Touch (4,38%) HTC Desire (2,65%) Research in Motion BlackBerry 9700 (2,28%) Research in Motion BlackBerry 8520 (2%) HTC Wildfire (1,8%) HTC Desire HD (1,8%) 4,40% 4,38% 2,65% Samsung GT-S8500 (1,56%) 2,28% 2,00% Research in Motion BlackBerry 9800 (1,44%) 1,80% Longtail (43,79%) 1,80% 1,56% 1,44% 33,90%2844 Devices 43,79%
  10. 10. Global: Top OS iOS (38,7%) Android (22,92%) Symbian (12,19%) Research in Motion (10,14%) Samsung (5,88%) Windows Mobile (1,96%) Windows Phone (0,84%) Longtail (7,37%) 5,88% 1,96% 0,84% 10,14% 7,37% 12,19% 38,70% 22,92%
  11. 11. GermanyPopulation: 81,799,600GDP (nominal)Total: $3.315 trillionPer capita: $40,631 h4p://en.wikipedia.org/wiki/Germany
  12. 12. Germany: Top 10 Devices Apple iPhone (40,01%) Apple iPod Touch (5,56%) Samsung GT-i9000 (4,8%) HTC Desire (4,7%) Samsung GT-S8500 (2,3%) HTC Wildfire (1,73%) Nokia 5800 XpressMusic (1,34%) 5,56 % 4,80 % HTC HD2 T8585 (1,31%) Nokia N8 (1,04%) 4,70 % Motorola MB525 (0,89%) 2,30 % Longtail (36,32%) 1,73 % 1,34 % 1,31 % 1,04 % 0,89 % 40,01 %1307 Devices 36,32 %
  13. 13. Germany: Top OS iOS (46,84%) Android (22,51%) Symbian (12,89%) Samsung (5,82%) Windows Mobile (2,76%) Research in Motion (2,71%) Windows Phone (1,35%) Longtail (5,12%) 22,51% 12,89% 5,82% 2,76% 2,71% 1,35% 5,12% 46,84%
  14. 14. FrancePopulation: 65,821,885GDP (nominal)Total: $2.582 trillionPer capita: $41,018 h4p://en.wikipedia.org/wiki/France
  15. 15. France: Top 10 Devices Apple iPhone (40,8%) Apple iPod Touch (5,19%) Samsung GT-i9000 (4,85%) Reasearch in Motion BlackBerry 9700 (2,23%) Reasearch in Motion BlackBerry 8520 (1,87%) Nokia E71 (1,58%) Samsung GT-S5230 (1,52%) Apple iPad (1,43%) 40,80 % Sony Ericsson X10 (1,4%) HTC Desire (1,25%) Longtail (37,88%) 5,19 % 4,85 %556 Devices 2,23 % 1,87 % 1,58 % 1,52 % 1,43 % 1,40 % 1,25 % 37,88 %
  16. 16. France: Top OS iOS (47,63%) Android (18,45%) Symbian (10,02%) Research in Motion (8,35%) Samsung (6,26%) Sony Ericsson (2,67%) Windows Mobile (1,34%) Longtail (5,28%) 6,26% 2,67% 8,35% 1,34% 5,28% 10,02% 18,45% 47,63%
  17. 17. SwitzerlandPopulation: 7,866,500GDP (nominal)Total: $512.065 billionPer capita: $69,838 h4p://en.wikipedia.org/wiki/Switzerland
  18. 18. Switzerland: Top 10 Devices Wow! Apple iPhone (58,76%) Samsung GT-i9000 (5,45%) HTC Desire (4,94%) Apple iPod Touch (2,68%) Research in motion BlackBerry 9700 (1,65%) Sony Ericsson X10 (1,57%) Nokia N8 (0,83%) Samsung S8000 (0,82%) 21,90% Research in motion BlackBerry 9000 (0,71%) Samsung GT-S8500 (0,69%) Longtail (21,9%) 0,69% 0,71% 0,82% 0,83% 1,57% 1,65%593 Devices 2,68% 4,94% 5,45% 58,76%
  19. 19. Switzerland: Top OS iOS (62,1%) Android (18,57%) Symbian (7,47%) Research in Motion (4,15%) Windows Mobile (1,96%) Longtail (5,75%) 5,75% 1,96% 4,15% 62,10% 7,47% 18,57%
  20. 20. AustriaPopulation: 8,414,638GDP (nominal)Total: $376.841 billionPer capita: $44,986 h4p://en.wikipedia.org/wiki/Austria
  21. 21. Austria: Top 10 Devices Apple iPhone (24,34%) Whats different, Samsung GT-i9000 (9,6%) HTC Desire (3,18%) between Switzerland & Austria? Samsung GT-S8500 (2,91%) HTC Wildfire (2,73%) Sony Ericsson X10 (2,1%) Nokia C7-00 (1,82%) Sony Ericsson U8i (1,68%) 24,34% Apple iPod Touch (1,67%) Samsung GT-S5830 (1,42%) Longtail (48,55%) 9,60% 3,18%710 Devices 2,91% 2,73% 2,10% 1,82% 1,68% 48,55% 1,67% 1,42%
  22. 22. Austria: Top OS Winner! Android (34,62%) iOS (26,44%) Symbian (19,68%) Samsung (8,52%) Research in Motion (3,31%) Windows Mobile (1,39%) Longtail (6,04%) 34,62% 6,04% 1,39% 3,31% 8,53% 19,68% 26,44%
  23. 23. USAPopulation: 308,745,538GDP (nominal)Total: $14.780 trillion (1st)Per capita $47,132[3] (9th) h4p://en.wikipedia.org/wiki/Usa
  24. 24. USA: Top 10 Devices Apple iPhone (33,7%) Research in Motion BlackBerry 9700 (4,66%) Apple iPod Touch (4,03%) Research in Motion BlackBerry 8530 (3,49%) Motorola Droid X (3,1%) Research in Motion BlackBerry 9630 (2,73%) Research in Motion BlackBerry 8520 (2,54%) Motorola Milestone (2,51%) 33,70% Research in Motion BlackBerry 9650 (2,42%) HTC Incredible (2,39%) Longtail (38,43%) 4,66% 4,03% 3,49%1318 Devices 3,10% 2,73% 2,54% 2,51% 2,42% 38,43% 2,39%
  25. 25. USA: Top OS iOS (37,98%) Android (27,69%) Research in Motion (25,1%) Where is Symbian? Longtail (9,23%) 37,98% 9,23% 25,10% 27,69%
  26. 26. IndiaPopulation: 1,210,193,422GDP (nominal)Total: $1.538 trillionPer capita: $1,265 h4p://en.wikipedia.org/wiki/India
  27. 27. India: Top 10 Devices Apple iPhone (5,11%) Nokia 5130 XpressMusic (3,11%) Nokia N2700 (3,05%) Nokia 2690 (2,96%) Fly 2080 (2,24%) Research in Motion BlackBerry 9700 (1,89%) Nokia X2 (1,86%) Nokia E71 (1,86%) 6,99% Nokia E63 (1,61%) 4,26% Nokia 5233 (1,58%) Longtail (74,73%) 4,17% 4,05% 3,07% 2,59%565 Devices 2,55% 2,55% 2,20% 65,41% 2,16%
  28. 28. India: Top OS Home of Symbian Symbian (33,12%) Android (14,21%) iOS (6,54%) Samsung (6,12%) Research in Motion (6,1%) Sony Ericsson (5,6%) Windows Mobile (1,05%) Longtail (27,26%) 6,54% 14,21% 6,12% 6,10% 5,60% 1,05% 33,12% 27,26%
  29. 29. GhanaPopulation: 24,233,431GDP (nominal)Total: $37.481 billionPer capita: $1,542 h4p://en.wikipedia.org/wiki/Ghana
  30. 30. Ghana: Top 10 Devices Sony Ericsson W350i (5,01%) Nokia N2700 (2,79%) Nokia 2330c (2,59%) Sony Ericsson S312 (2,49%) Sony Ericsson W880i (2,23%) Sony Ericsson K800i (1,91%) WTF? Apple iPhone (1,7%) Nokia E71 (1,47%) Nokia 5800 XpressMusic (1,37%) Nokia 5130 XpressMusic (1,31%) Longtail (77,13%) 5,01% 2,79% 2,59%644 Devices 77,13% 2,49% 2,23% 1,91% 1,70% 1,47% 1,37% 1,31%
  31. 31. Ghana: Top OS Symbian (21,15%) Nokia OS (14,34%) Sony Ericsson W Series (12,92%) Samsung SHP (5,91%) Sony Ericsson K Series (4,9%) Android (2,89%) iOS? BlackBerry OS (2,1%) Longtail (35,79%) 14,34% 21,15% 12,92% 5,91% 4,90% 2,89% 2,10% 35,79%
  32. 32. Overview Device Devices Device #1 OS #1 OS #2 OS Longterm Longterm Apple iPhone AndroidGlobal 2844 43,79 % iOS (38,7%) 7,37 % (33,9%) (22,92%) Apple iPhone AndroidGermany 1307 36,32 % iOS (46,84%) 5,12 % (40,01%) (22,51%) Apple iPhone AndroidFrance 556 37,88 % iOS (47,63%) 5,28 % (40,8%) (18,45%) Apple iPhone AndroidSwitzerland 593 21,9 % iOS (62,1%) 5,75 % (58,76%) (18,57%) Apple iPhone AndroidAustria 710 48,55 % iOS (26,44%) 6,04 % (24,34%) (34,62%) Apple iPhone AndroidUSA 1318 38,43 % iOS (37,98%) 9,23 % (33,7%) (27,69%) Apple iPhone Symbian AndroidIndia 565 74,73 % 27,26 % (5,11%) (33,12%) (14,21%) Sony Ericsson Symbian Nokia OSGhana 644 77,13 % 35,79 % W350i (5,01%) (21,15%) (14,34%)
  33. 33. OS & Versions
  34. 34. iOS Versions
  35. 35. Global: iOS Versions iOS Version 4.2.x 26,00% iOS Version 4.1.x 9,04% iOS Version < 3.1 iOS Version 4.0.x iOS Version 3.1.x 4,88% iOS Version 3.2.x iOS Version 3.2.x iOS Version 4.0.x 0,19% iOS Version 4.1.x iOS Version 4.2.x iOS Version 4.3.x iOS Version 3.1.x 8,52% iOS Version < 3.1 2,11% iOS Version 4.3.x 49,27%
  36. 36. Germany: iOS Versions iOS Version 4.2.x 25,22% iOS Version 4.1.x 8,94% iOS Version < 3.1 iOS Version 3.1.x iOS Version 4.0.x iOS Version 3.2.x 4,45% iOS Version 4.0.x iOS Version 3.2.x iOS Version 4.1.x 0,20% iOS Version 4.2.x iOS Version 4.3.x iOS Version 3.1.x 8,04% iOS Version < 3.1 1,77% iOS Version 4.3.x 51,38%
  37. 37. USA: iOS Versions iOS Version 4.2.x 32,60% iOS Version 4.1.x 6,99% iOS Version 4.0.x 5,36% iOS Version < 3.1 iOS Version 3.1.x iOS Version 3.2.x iOS Version 3.2.x 0,42% iOS Version 4.0.x iOS Version 4.1.x iOS Version 4.2.x iOS Version 3.1.x iOS Version 4.3.x 10,19% iOS Version < 3.1 2,25% iOS Version 4.3.x 42,19%
  38. 38. Overview: iOS Versions Global Germany USA 0 25 50 75 100 iOS Version < 3.1 iOS Version 3.1.x iOS Version 3.2.x iOS Version 4.0.x iOS Version 4.1.x iOS Version 4.2.x iOS Version 4.3.x
  39. 39. Android Versions
  40. 40. Global: Android Versions Android Version 2.1 21,91% Android Version < 2.1 8,64% Android Version 3.x 0,65% Android Version < 2.1 Android Version 2.1 Android Version 2.2.x Android Version 2.3.x Android Version 2.3.x Android Version 3.x 12,68% Android Version 2.2.x 56,11%
  41. 41. Germany: Android Versions Android Version 2.1 20,03% Android Version < 2.1 5,91% Android Version 3.x 0,84% Android Version < 2.1 Android Version 2.1 Android Version 2.2.x Android Version 2.3.x Android Version 2.3.x Android Version 3.x 13,32% Android Version 2. 59,90%
  42. 42. USA: Android Versions Android Version 2.1 20,89% Android Version < 2.1 15,05% Android Version 3.x 0,69% Android Version < 2.1 Android Version 2.3.x Android Version 2.1 4,82% Android Version 2.2.x Android Version 2.3.x Android Version 3.x Android Version 2.2.x 58,54%
  43. 43. Overview: Android Versions Global Germany USA 0 25 50 75 100 Android Version < 2.1 Android Version 2.1 Android Version 2.2.x Android Version 2.3.x Android Version 3.x
  44. 44. Enough Numbers!
  45. 45. In Mobile, fragmentation is forever. Deal with init. and GetJar Richard Wong, Investor AdMob Time Users Technology
  46. 46. regions, people and situationsrequire a di!erent use of services.
  47. 47. App or Web? The more comprehensive your The more you limit an o!ering, content gets the more the easier it gets to access it meaningful it gets to access it through an App. through the Web. “Apps are like Songs“ “Cool URIs dont change“Daniel K. Appelquist Tim Berners-Leehttp://www.torgo.com/blog/2009/06/apps-are-like-songs.html http://www.w3.org/Provider/Style/URI
  48. 48. thank you! @rolandguelle Try our platform: http://fitml.comhttp://www.flickr.com/photos/akira_1972/4376398576http://www.flickr.com/photos/donkeyhotey/5679642883http://www.flickr.com/photos/gsfc/5710028991/http://www.flickr.com/photos/ethanhein/2298278791http://www.flickr.com/photos/baldheretic/2902896742http://www.flickr.com/photos/garryknight/4888370567http://www.flickr.com/photos/tomfbh/135393066/http://www.flickr.com/photos/novecentino/1020778171/http://www.flickr.com/photos/tbrg-dan/3802885100/http://www.flickr.com/photos/spitzgogo/286917522

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