3. Web Standards
Web standards is a general term for the formal standards and other
technical specifications that define and describe aspects of the
World Wide Web. In recent years, the term has been more frequently
associated with the trend of endorsing a set of standardized best
practices for building web sites, and a philosophy of web design and
development that includes those methods.
http://en.wikipedia.org/wiki/Web_standard
4. Web Standards
Unfort
someti unately
mes is reality
t h an s a little
Web standards is a general term for the formal standards and other
tanda slower
technical specifications that define and describe aspects of the
World Wide Web. In recent years, the term has been more frequently
rds.
associated with the trend of endorsing a set of standardized best
practices for building web sites, and a philosophy of web design and
development that includes those methods.
http://en.wikipedia.org/wiki/Web_standard
16. Brands: Germany/Austria/Switzerland
50%
45%
40%
35%
30%
25%
20%
2010
15% 2011
10%
5%
0%
e
ng
TC
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on
n
LG
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ok
su
ss
H
Ap
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ot
Er
Sa
M
In
ny
h
rc
So
ea
es
R
http://de.wikipedia.org/w/index.php?title=Datei:D-A-CH.png
17. 0%
10%
20%
30%
40%
50%
iP 60%
h
G on
T e
iP -i90
G od 00
T- To
I9 uc
10 h
0 De
G
al sire
ax
G yS
T-
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G 50
T-
S5 0
2
W 30
http://de.wikipedia.org/w/index.php?title=Datei:D-A-CH.png
D ildfi
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58 ire
00 H
Xp D
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ss N 8
M
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97
m
in
i
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1
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D
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97
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il
Handsets: Germany/Austria/Switzerland
2011
2010
18. Brands: South America
Prozent
Apple
Nokia
Research In Motion
Samsung
Sony Ericsson
Motorola
HTC
Alcatel
LG
Huawei
Tail
http://de.wikipedia.org/w/index.php?title=Datei:South_America_on_the_globe_(white-red).svg
19. Handsets: South America
60%
50%
40%
30%
2010
2011
20%
10%
0%
ne
ch
20
3
00
1
0
00
95
00
0
00
82
05
l
ic
i
Ta
E6
E7
80
00
us
u
ho
85
3-
98
N
97
97
N
32
To
T-
i9
M
C
iP
U
T-
ry
ry
ry
ry
O
ss
od
er
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er
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re
iP
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ac
ac
ac
ac
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Bl
Bl
Bl
Bl
58
http://de.wikipedia.org/w/index.php?title=Datei:South_America_on_the_globe_(white-red).svg
20. Brands: Africa
Prozent
Nokia
Samsung
Sony Ericsson
Apple
Research In Motion
LG
HTC
Huawei
Fly
ZTE
Tail
de.wikipedia.org/w/index.php?title=Datei:Africa_on_the_globe_(white-red).svg
21. Handsets: Africa
Prozent
iPhone
N2700
5130 XpressMusic
E71
E63
C3-00
6300
2330c
X2-01
5800 XpressMusic
Tail
de.wikipedia.org/w/index.php?title=Datei:Africa_on_the_globe_(white-red).svg
26. OS: South America
Prozent
2010$
Series40
Prozent
2011$
Series40
http://de.wikipedia.org/w/index.php?title=Datei:South_America_on_the_globe_(white-red).svg
27. OS: Africa
PI
Nokia OS Nokia OS (inkl. S40)
inkl.
Symbian
Apple iOS
Android
RIM BlackBerry
Samsung SHP
Sony Ericsson W Series
Tail
de.wikipedia.org/w/index.php?title=Datei:Africa_on_the_globe_(white-red).svg
29. Browsers: Germany/Austria/Switzerland (DACH)
Prozent Apple Mobile Safari
2010$ Nokia BrowserNG
>60$$
OSS
browser$
Access Netfront
Open Handset Alliance
Android Build-In
Tail
Prozent
2011$ Apple Mobile Safari
>90$$
browser$
Open Handset Alliance
Android Build-In
Tail
http://de.wikipedia.org/w/index.php?title=Datei:D-A-CH.png
30. Browsers: South America
Prozent
Apple Mobile Safari
Opera Mini
Open Handset Alliance
Android Build-In
Research In Motion
Browser
OSS
Nokia BrowserNG
Microsoft Mobile Internet
Explorer
Access Netfront
Opera Mobile
http://de.wikipedia.org/w/index.php?title=Datei:South_America_on_the_globe_(white-red).svg
31. Browsers: Africa
Prozent
Opera Mini
Nokia Mobile Internet
Client
Access Netfront
Apple Mobile Safari
OSS
Open Handset Alliance
Android Build-In
Nokia BrowserNG
Openwave Mobile
Research In Motion
Browser
Teleca Obigo
Tail
de.wikipedia.org/w/index.php?title=Datei:Africa_on_the_globe_(white-red).svg
36. Innovation in mobile is fast. The technology
adaptation lifecycle generates fragmentation at the
user base.
Time
Technology
Users
Crossing the Chasm by Geo!rey A. Moore
http://en.wikipedia.org/wiki/Crossing_the_Chasm
38. App ≠ Web
The more you limit an o!ering, The more comprehensive your
the easier it gets to access it content gets the more meaningful
through an App. it gets to access it through the Web.
“Apps are like Songs“ “Cool URIs don't change“
Daniel K. Appelquist Tim Berners-Lee
http://www.torgo.com/blog/2009/06/apps-are-like-songs.html http://www.w3.org/Provider/Style/URI
39. WebApps ≠ Web Sites
http://pinchzoom.com/posts/anatomy-of-a-html5-mobile-app
„Budget appropriately.
This is not a website,
and it will cost you a lot more.“
43. The challenge
is redefined.
Keep it running on all handsets/
browsers (including the older ones).
44. The challenge
is redefined.
Keep it running on all handsets/
browsers (including the older ones).
keep your site/app „state of the art“!
(...and don‘t break it.)
45. thank you!
@sevenval
@fitml
Rock the mobile web,
try our platform:
http://fitml.com
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http://www.flickr.com/photos/brykmantra/29475958/
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http://www.flickr.com/photos/luthercollegearchives/1484927223 @rolandguelle
