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MobileTech Conference 2011 | Mainz




Geräte, Plattformen, Versionen
  Neue Herausforderungen im mobilen Markt



                                        Roland Gülle
Whats the problem with the mobile web?




                         Lets start some research.
Web Standards




 Web standards is a general term for the formal standards and other
   technical specifications that define and describe aspects of the
 World Wide Web. In recent years, the term has been more frequently
  associated with the trend of endorsing a set of standardized best
 practices for building web sites, and a philosophy of web design and
              development that includes those methods.

            http://en.wikipedia.org/wiki/Web_standard
Web Standards


          Unfort
       someti     unately
              mes is       reality
          t h an s   a little
 Web standards is a general term for the formal standards and other

                   tanda      slower
   technical specifications that define and describe aspects of the
 World Wide Web. In recent years, the term has been more frequently
                         rds.
  associated with the trend of endorsing a set of standardized best
 practices for building web sites, and a philosophy of web design and
              development that includes those methods.

            http://en.wikipedia.org/wiki/Web_standard
What happend in the mobile web in the last years?
The evolution of the mobile web


  WML
The evolution of the mobile web


  WML     i-mode
          CHTML
The evolution of the mobile web


  WML     i-mode XHTML/
          CHTML    MP
The evolution of the mobile web


  WML     i-mode XHTML/ Full Web
          CHTML    MP   Browsing
The evolution of the mobile web


  WML     i-mode XHTML/ Full Web
          CHTML    MP   Browsing
Result: Fragmentation in the (mobile) web.




                      And you have to care about it.
Hey, its 2011!
Android, iOS & HTML5 rules the web.
Get some real numbers.
metrics: base



    source:               fitml.com
    date:               08-10/08-11
    sites:                    > 300
    page impressions:   226.245.327
Handsets
Brands: Germany/Austria/Switzerland
         50%

         45%

         40%

         35%

         30%

         25%

         20%
                                                                                                 2010
         15%                                                                                     2011
         10%

          5%

          0%
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http://de.wikipedia.org/w/index.php?title=Datei:D-A-CH.png
0%
                                                                                                10%
                                                                                                         20%
                                                                                                                    30%
                                                                                                                          40%
                                                                                                                                50%
                                                                              iP                                                      60%
                                                                                h
                                                                          G on
                                                                             T       e
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                                                                              S8 2
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                                                                              S5 0
                                                                                  2
                                                                             W 30




http://de.wikipedia.org/w/index.php?title=Datei:D-A-CH.png
                                                                         D ildfi
                                                                           es re
                                                               58             ire
                                                                  00              H
                                                                      Xp             D
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                                                                            ss N 8
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                                                                             97
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                                                                                  Ta
                                                                                      il
                                                                                                                                            Handsets: Germany/Austria/Switzerland




                                                                                                      2011
                                                                                                             2010
Brands: South America
                                                             Prozent




                                                                                             Apple
                                                                                             Nokia
                                                                                             Research In Motion
                                                                                             Samsung
                                                                                             Sony Ericsson
                                                                                             Motorola
                                                                                             HTC
                                                                                             Alcatel
                                                                                             LG
                                                                                             Huawei
                                                                                             Tail




http://de.wikipedia.org/w/index.php?title=Datei:South_America_on_the_globe_(white-red).svg
Handsets: South America
           60%




           50%




           40%




           30%

                                                                                                                                                            2010
                                                                                                                                                            2011


           20%




           10%




            0%
                   ne


                             ch


                                          20



                                                3


                                                      00



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                                                                                             95


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                                                                                                                                       82


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                                                                   80




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http://de.wikipedia.org/w/index.php?title=Datei:South_America_on_the_globe_(white-red).svg
Brands: Africa
                                                              Prozent




                                                                               Nokia
                                                                               Samsung
                                                                               Sony Ericsson
                                                                               Apple
                                                                               Research In Motion
                                                                               LG
                                                                               HTC
                                                                               Huawei
                                                                               Fly
                                                                               ZTE
                                                                               Tail




de.wikipedia.org/w/index.php?title=Datei:Africa_on_the_globe_(white-red).svg
Handsets: Africa
                                                              Prozent




                                                                               iPhone
                                                                               N2700
                                                                               5130 XpressMusic
                                                                               E71
                                                                               E63
                                                                               C3-00
                                                                               6300
                                                                               2330c
                                                                               X2-01
                                                                               5800 XpressMusic
                                                                               Tail




de.wikipedia.org/w/index.php?title=Datei:Africa_on_the_globe_(white-red).svg
Operating Systems
OS: Germany/Austria/Switzerland
                                                             Prozent

               2010$




                                                             Prozent


               2011$




http://de.wikipedia.org/w/index.php?title=Datei:D-A-CH.png
iOS: Germany/Austria/Switzerland
           30%




           25%




           20%




           15%                                                                                                                                         2010
                                                                                                                                                       2011




           10%




            5%




            0%
                 4.35   4.33   4.21   4.1   4.34   3.13   4.31   4.32   4.3   3.12   4.01   4.0   4.02   3.0   1.0   2.21   3.1   3.01   3.21   Tail

http://de.wikipedia.org/w/index.php?title=Datei:D-A-CH.png
Android: Germany/Austria/Switzerland
           50%




           45%




           40%




           35%




           30%




           25%                                                                                      2010
                                                                                                    2011


           20%




           15%




           10%




            5%




            0%
                   2.33      2.2       2.21      2.1         2.22   1.6   2.34   0.3   1.5   Tail

http://de.wikipedia.org/w/index.php?title=Datei:D-A-CH.png
OS: South America
                                                             Prozent

               2010$




                                        Series40




                                                             Prozent


               2011$


                                        Series40




http://de.wikipedia.org/w/index.php?title=Datei:South_America_on_the_globe_(white-red).svg
OS: Africa
                                                                   PI




                                                     Nokia OS                  Nokia OS (inkl. S40)
                                                     inkl.
                                                                               Symbian
                                                                               Apple iOS
                                                                               Android
                                                                               RIM BlackBerry
                                                                               Samsung SHP
                                                                               Sony Ericsson W Series
                                                                               Tail




de.wikipedia.org/w/index.php?title=Datei:Africa_on_the_globe_(white-red).svg
Browsers
Browsers: Germany/Austria/Switzerland (DACH)
                                                             Prozent   Apple Mobile Safari

             2010$                                                     Nokia BrowserNG
                                     >60$$
                                                                       OSS
                                   browser$
                                                                       Access Netfront

                                                                       Open Handset Alliance
                                                                       Android Build-In
                                                                       Tail


                                                             Prozent


             2011$                                                     Apple Mobile Safari
                                     >90$$
                                   browser$
                                                                       Open Handset Alliance
                                                                       Android Build-In
                                                                       Tail




http://de.wikipedia.org/w/index.php?title=Datei:D-A-CH.png
Browsers: South America
                                                             Prozent

                                                                                             Apple Mobile Safari

                                                                                             Opera Mini

                                                                                             Open Handset Alliance
                                                                                             Android Build-In
                                                                                             Research In Motion
                                                                                             Browser
                                                                                             OSS

                                                                                             Nokia BrowserNG

                                                                                             Microsoft Mobile Internet
                                                                                             Explorer
                                                                                             Access Netfront

                                                                                             Opera Mobile




http://de.wikipedia.org/w/index.php?title=Datei:South_America_on_the_globe_(white-red).svg
Browsers: Africa
                                                              Prozent
                                                                               Opera Mini

                                                                               Nokia Mobile Internet
                                                                               Client
                                                                               Access Netfront

                                                                               Apple Mobile Safari

                                                                               OSS

                                                                               Open Handset Alliance
                                                                               Android Build-In
                                                                               Nokia BrowserNG

                                                                               Openwave Mobile

                                                                               Research In Motion
                                                                               Browser
                                                                               Teleca Obigo

                                                                               Tail



de.wikipedia.org/w/index.php?title=Datei:Africa_on_the_globe_(white-red).svg
Enough Numbers!
In Mobile, fragmentation is forever.
              Deal with it. in AdMob and GetJar
                 Richard Wong, Investor
Why?
regions, people and situations
require a di!erent use of services.
Innovation in mobile is fast. The technology
adaptation lifecycle generates fragmentation at the
user base.
                                                  Time

                   Technology
                                                         Users



Crossing the Chasm by Geo!rey A. Moore
http://en.wikipedia.org/wiki/Crossing_the_Chasm
Web or App?
App ≠ Web




     The more you limit an o!ering,                          The more comprehensive your
     the easier it gets to access it                         content gets the more meaningful
     through an App.                                         it gets to access it through the Web.



   “Apps are like Songs“                                 “Cool URIs don't change“
Daniel K. Appelquist                                                                       Tim Berners-Lee
http://www.torgo.com/blog/2009/06/apps-are-like-songs.html             http://www.w3.org/Provider/Style/URI
WebApps ≠ Web Sites




     http://pinchzoom.com/posts/anatomy-of-a-html5-mobile-app

           „Budget appropriately.
            This is not a website,
       and it will cost you a lot more.“
Summary.
Good News: Everyone is moving to HTML5




http://www.slideshare.net/sevenval/why-html5-is-getting-on-my-nerves
Bad News: You still have to do it.
The challenge
                              is redefined.
Keep it running on all handsets/
browsers (including the older ones).
The challenge
                                  is redefined.
Keep it running on all handsets/
browsers (including the older ones).




keep your site/app „state of the art“!
                (...and don‘t break it.)
thank you!
                                                                        @sevenval
                                                                           @fitml




                                              Rock the mobile web,
                                                try our platform:
                                                http://fitml.com
http://www.flickr.com/photos/akira_1972/4376398576
http://www.flickr.com/photos/ethanhein/2298278791
http://www.flickr.com/photos/baldheretic/2902896742
http://www.flickr.com/photos/garryknight/4888370567
http://www.flickr.com/photos/novecentino/1020778171/
http://www.flickr.com/photos/tbrg-dan/3802885100/
http://www.flickr.com/photos/spitzgogo/286917522
http://www.flickr.com/photos/pand0ra23/5176011116
http://www.flickr.com/photos/mybloodyself/2876923509
http://www.flickr.com/photos/voxpelli/2954947277
http://www.flickr.com/photos/brykmantra/29475958/
http://www.flickr.com/photos/jenosaur/5313047889
http://www.flickr.com/photos/ronbennetts/5516621911
http://www.flickr.com/photos/matalyn/414083243
http://www.flickr.com/photos/timparkinson/2436223445
http://www.flickr.com/photos/luthercollegearchives/1484927223        @rolandguelle

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MobileTechCon 2011 Mainz / Germany

  • 1. MobileTech Conference 2011 | Mainz Geräte, Plattformen, Versionen Neue Herausforderungen im mobilen Markt Roland Gülle
  • 2. Whats the problem with the mobile web? Lets start some research.
  • 3. Web Standards Web standards is a general term for the formal standards and other technical specifications that define and describe aspects of the World Wide Web. In recent years, the term has been more frequently associated with the trend of endorsing a set of standardized best practices for building web sites, and a philosophy of web design and development that includes those methods. http://en.wikipedia.org/wiki/Web_standard
  • 4. Web Standards Unfort someti unately mes is reality t h an s a little Web standards is a general term for the formal standards and other tanda slower technical specifications that define and describe aspects of the World Wide Web. In recent years, the term has been more frequently rds. associated with the trend of endorsing a set of standardized best practices for building web sites, and a philosophy of web design and development that includes those methods. http://en.wikipedia.org/wiki/Web_standard
  • 5. What happend in the mobile web in the last years?
  • 6. The evolution of the mobile web WML
  • 7. The evolution of the mobile web WML i-mode CHTML
  • 8. The evolution of the mobile web WML i-mode XHTML/ CHTML MP
  • 9. The evolution of the mobile web WML i-mode XHTML/ Full Web CHTML MP Browsing
  • 10. The evolution of the mobile web WML i-mode XHTML/ Full Web CHTML MP Browsing
  • 11. Result: Fragmentation in the (mobile) web. And you have to care about it.
  • 12. Hey, its 2011! Android, iOS & HTML5 rules the web.
  • 13. Get some real numbers.
  • 14. metrics: base source: fitml.com date: 08-10/08-11 sites: > 300 page impressions: 226.245.327
  • 16. Brands: Germany/Austria/Switzerland 50% 45% 40% 35% 30% 25% 20% 2010 15% 2011 10% 5% 0% e ng TC ia on n LG a l i Ta pl io ol ok su ss H Ap ot or N ic m M ot Er Sa M In ny h rc So ea es R http://de.wikipedia.org/w/index.php?title=Datei:D-A-CH.png
  • 17. 0% 10% 20% 30% 40% 50% iP 60% h G on T e iP -i90 G od 00 T- To I9 uc 10 h 0 De G al sire ax G yS T- S8 2 G 50 T- S5 0 2 W 30 http://de.wikipedia.org/w/index.php?title=Datei:D-A-CH.png D ildfi es re 58 ire 00 H Xp D re ss N 8 M N usic 97 m in i E7 1 H D 2 N 97 Ta il Handsets: Germany/Austria/Switzerland 2011 2010
  • 18. Brands: South America Prozent Apple Nokia Research In Motion Samsung Sony Ericsson Motorola HTC Alcatel LG Huawei Tail http://de.wikipedia.org/w/index.php?title=Datei:South_America_on_the_globe_(white-red).svg
  • 19. Handsets: South America 60% 50% 40% 30% 2010 2011 20% 10% 0% ne ch 20 3 00 1 0 00 95 00 0 00 82 05 l ic i Ta E6 E7 80 00 us u ho 85 3- 98 N 97 97 N 32 To T- i9 M C iP U T- ry ry ry ry O ss od er er er G er re iP kB kB kB kB Xp ac ac ac ac 00 Bl Bl Bl Bl 58 http://de.wikipedia.org/w/index.php?title=Datei:South_America_on_the_globe_(white-red).svg
  • 20. Brands: Africa Prozent Nokia Samsung Sony Ericsson Apple Research In Motion LG HTC Huawei Fly ZTE Tail de.wikipedia.org/w/index.php?title=Datei:Africa_on_the_globe_(white-red).svg
  • 21. Handsets: Africa Prozent iPhone N2700 5130 XpressMusic E71 E63 C3-00 6300 2330c X2-01 5800 XpressMusic Tail de.wikipedia.org/w/index.php?title=Datei:Africa_on_the_globe_(white-red).svg
  • 23. OS: Germany/Austria/Switzerland Prozent 2010$ Prozent 2011$ http://de.wikipedia.org/w/index.php?title=Datei:D-A-CH.png
  • 24. iOS: Germany/Austria/Switzerland 30% 25% 20% 15% 2010 2011 10% 5% 0% 4.35 4.33 4.21 4.1 4.34 3.13 4.31 4.32 4.3 3.12 4.01 4.0 4.02 3.0 1.0 2.21 3.1 3.01 3.21 Tail http://de.wikipedia.org/w/index.php?title=Datei:D-A-CH.png
  • 25. Android: Germany/Austria/Switzerland 50% 45% 40% 35% 30% 25% 2010 2011 20% 15% 10% 5% 0% 2.33 2.2 2.21 2.1 2.22 1.6 2.34 0.3 1.5 Tail http://de.wikipedia.org/w/index.php?title=Datei:D-A-CH.png
  • 26. OS: South America Prozent 2010$ Series40 Prozent 2011$ Series40 http://de.wikipedia.org/w/index.php?title=Datei:South_America_on_the_globe_(white-red).svg
  • 27. OS: Africa PI Nokia OS Nokia OS (inkl. S40) inkl. Symbian Apple iOS Android RIM BlackBerry Samsung SHP Sony Ericsson W Series Tail de.wikipedia.org/w/index.php?title=Datei:Africa_on_the_globe_(white-red).svg
  • 29. Browsers: Germany/Austria/Switzerland (DACH) Prozent Apple Mobile Safari 2010$ Nokia BrowserNG >60$$ OSS browser$ Access Netfront Open Handset Alliance Android Build-In Tail Prozent 2011$ Apple Mobile Safari >90$$ browser$ Open Handset Alliance Android Build-In Tail http://de.wikipedia.org/w/index.php?title=Datei:D-A-CH.png
  • 30. Browsers: South America Prozent Apple Mobile Safari Opera Mini Open Handset Alliance Android Build-In Research In Motion Browser OSS Nokia BrowserNG Microsoft Mobile Internet Explorer Access Netfront Opera Mobile http://de.wikipedia.org/w/index.php?title=Datei:South_America_on_the_globe_(white-red).svg
  • 31. Browsers: Africa Prozent Opera Mini Nokia Mobile Internet Client Access Netfront Apple Mobile Safari OSS Open Handset Alliance Android Build-In Nokia BrowserNG Openwave Mobile Research In Motion Browser Teleca Obigo Tail de.wikipedia.org/w/index.php?title=Datei:Africa_on_the_globe_(white-red).svg
  • 33. In Mobile, fragmentation is forever. Deal with it. in AdMob and GetJar Richard Wong, Investor
  • 34. Why?
  • 35. regions, people and situations require a di!erent use of services.
  • 36. Innovation in mobile is fast. The technology adaptation lifecycle generates fragmentation at the user base. Time Technology Users Crossing the Chasm by Geo!rey A. Moore http://en.wikipedia.org/wiki/Crossing_the_Chasm
  • 38. App ≠ Web The more you limit an o!ering, The more comprehensive your the easier it gets to access it content gets the more meaningful through an App. it gets to access it through the Web. “Apps are like Songs“ “Cool URIs don't change“ Daniel K. Appelquist Tim Berners-Lee http://www.torgo.com/blog/2009/06/apps-are-like-songs.html http://www.w3.org/Provider/Style/URI
  • 39. WebApps ≠ Web Sites http://pinchzoom.com/posts/anatomy-of-a-html5-mobile-app „Budget appropriately. This is not a website, and it will cost you a lot more.“
  • 41. Good News: Everyone is moving to HTML5 http://www.slideshare.net/sevenval/why-html5-is-getting-on-my-nerves
  • 42. Bad News: You still have to do it.
  • 43. The challenge is redefined. Keep it running on all handsets/ browsers (including the older ones).
  • 44. The challenge is redefined. Keep it running on all handsets/ browsers (including the older ones). keep your site/app „state of the art“! (...and don‘t break it.)
  • 45. thank you! @sevenval @fitml Rock the mobile web, try our platform: http://fitml.com http://www.flickr.com/photos/akira_1972/4376398576 http://www.flickr.com/photos/ethanhein/2298278791 http://www.flickr.com/photos/baldheretic/2902896742 http://www.flickr.com/photos/garryknight/4888370567 http://www.flickr.com/photos/novecentino/1020778171/ http://www.flickr.com/photos/tbrg-dan/3802885100/ http://www.flickr.com/photos/spitzgogo/286917522 http://www.flickr.com/photos/pand0ra23/5176011116 http://www.flickr.com/photos/mybloodyself/2876923509 http://www.flickr.com/photos/voxpelli/2954947277 http://www.flickr.com/photos/brykmantra/29475958/ http://www.flickr.com/photos/jenosaur/5313047889 http://www.flickr.com/photos/ronbennetts/5516621911 http://www.flickr.com/photos/matalyn/414083243 http://www.flickr.com/photos/timparkinson/2436223445 http://www.flickr.com/photos/luthercollegearchives/1484927223 @rolandguelle