2. Agenda
Part 1 – What is Social Media?
Part 2 – Facebook, Twitter,
YouTube, etc
Part 3 – Strategy
Part 4 – Listen & Learn
Part 5 – Communicate & Monitor
Part 6 – Steps to Take Today
7. Facebook Lingo – Crash
Course
Group vs. Page Ticker
Likes/Fans Timeline
Shares Wall/Newsfeed
Friend / Unfriend Apps
Limited Profile Edgerank
Friend List Fangating
Tag
8. Facebook Rule of 25
You CANNOT customize your page URL until
you reach 25 fans/likes
Get there fast - (teachers, etc)
When reached, visit: facebook.com/username
Youcan edit your unique URL only ONE TIME
EVER
Must be 5 characters - Keep it short
Considerwhat your Twitter handle will be –
*Consistency*
9. Facebook Ways to Engage
Maintain Content/Editorial Calendar
Use Facebook AS A PAGE
“Like” Community Pages
“Like” other pages content
“Tag” other pages in your own content
Comment on Local News
10. Facebook Ways to Engage
Don’t Be Afraid to Ask
“PleaseLIKE” … “Please SHARE with Family &
Friends”
Don’t do it in every post
Ask for Content
(Photos, Videos, Tag Yourself, Family Activities)
Post Correctly
E.g. Videos should play within Facebook
If not right, delete and repost
12. Facebook Page Elements
Cover Photo
851 x 315
Profile Pic
180 x 180
About
What are you
About? Use links
to your site
Apps
Video apps
Hike or Involver
Static HTML
Pinterest
Email Signup
18. About Section
Tell your story (Keep it short, but get the main
points accross)
Add your mission statement
Make sure to include all your contact info
(email, phone, etc)
Enter your address w/ map
Include links to your website and other social
networks
Add Guidelines
19. About Section
Guidelines that
outline what we
accept
Facebook.com/milc
ms
20. Facebook Page Apps
Apps
Video apps
Hike or Involver
Static HTML
Pinterest
Email Signup
21. App Examples
Blog RSS | Networked Blogs
Video Apps
HikeVideo App
YouTube App
Static HTML
Any Recommendations?
46. Twitter Lingo – Crash Course
Tweet/er Follower
Retweet Following
Reply Follow Friday
Mention #Hashtag
Direct Message Google “Twitter
Lingo”
47. Twitter Potential Uses
Schools Teachers
Announcements Links to Articles to
Events help Parents
Reminders Classroom Update
Articles
Pertaining to Out of Class
Education Discussion
Notifications for
Students
48. Twitter Course of Action for
Admins
Make 3 Lists For
IndustryLeaders (PLN)
Businesses in (Your Community)
News Outlets in (Your Community)
Follow Them
Schedule an hour 15-30 minutes a week to
search for 4-5 parents in your community –
feel free to add them to a list – Follow them
49. Twitter Course of Action
Search.twitter.com
Advanced Searches Allow You To Localize
53. Listen & Learn – Google Alerts
•Your Name
•Your School’s Name
•Your Industry “private
school michigan”
independent +school
+Plymouth – boarding
•Your closest
competitor
54. Listen & Learn – Facebook
Using Search to Learn
Facebook.com/search
Search Schools You Revere
Search Similar Types via Keywords
What You’re Looking For
Post Frequency, Timing
Content Being Shared
“Talking About This”
Custom Tabs
What’s Working?
55. Listen & Learn – Facebook
cont’d
What do you see?
Photos
Videos
Questions
Fill
in the blank
Achievements
Sports Scores
Events
Bible Verses / Devotions
57. Listen & Learn – Twitter
Use Search.twitter.com or
www.Listourious.com
Find locals: Individuals, Businesses
Find Similar Institutions
Make Your Own List
Track conversation
http://listorious.com
58. Twitter List Creation
Must have an account already
Twitter.com
Create List
E.g. “Saginaw Businesses” or “Saginaw People”
Public or Private
Now Listen / React if you want
60. The Editorial Calendar - WHAT
Sources:
Debbie Williams - http://www.contentmarketinginstitute.com/2010/12/social-media-conversation-calendar/
Michele Linn - http://www.contentmarketinginstitute.com/2010/08/content-marketing-editorial-calendar/
64. The Editorial Calendar - WHY
Important to Stay Consistent
Patterned Content is Easier to Evaluate
Much Easier to Schedule, Streamline
No More Throwing Darts in the Dark
Big Picture View
66. Smart Tools
HootSuite
Schedule Your Week
Keep it ALL organized
SocialMention.com & Google Alerts
Track keywords across the web
Facebook Insights
See what content gets the most engagement
Bufferapp & Time.ly
Help with spacing out content – needed if going off editorial
calendar
67.
68.
69. Steps to Take Today
Claim your organization on Google+
70. Steps to Take Today
Recruit Reviews for Google+
Improve Rank
Improve Image
71. Recommended
Books Twitter
“The Thank You Economy” @SethGodin
by Gary Vaynerchuck
“Tribes” by Seth Godin, @mashable
really anything by him
@copyblogger
Blogs/Websites @UnMarketing
Socialmediaexaminer.com
Socialmediaexplorer.com Folks to Search Out
Unmarketing.com
Carrie Wisehart
Mashable.com
Patrick Larkin
Frank Barry
72. Articles to Read
HOW TO: Implement a Social Media Business Strategy
http://mashable.com/2009/12/28/social-media-business-strategy/
4 Elements of a Succesful Business Web Presence
http://mashable.com/2010/02/10/business-web-presence/
How to Choose the Right Content Type for Social Media Success
http://www.contentmarketinginstitute.com/2010/12/social-media-content/
A Complete Branding Guide for Today’s Lutheran Schools
http://lcef.org/resources/forms_literature/download.cfm?nDocument=104
2
Should High School Admission Marketers Blog?
http://www.imrcorp.com/innovative-marketing-blog/bid/49700/Should-
High-School-Admissions-Marketers-Blog
2:09 - 90% of consumers trust peer recommendations
If Facebook were a country3rd Largest2x the size of the US population100+ Hours to YouTube34% of Blogs talk Products/Brands14% trust advertisements90% trust peer recommendationsBabies are being named Facebook
How many of you are on Facebook?
How many of you are on Facebook?
How many of you are on Facebook?
How many of you are on Facebook?
How many of you are on Facebook?
How many of you are on Facebook?
How many of you are on Facebook?
How many of you are on Facebook?
How many of you are on Facebook?
How many of you are on Facebook?
How many of you are on Facebook?
How many of you are on Facebook?
How many of you are on Facebook?
How many of you are on Facebook?
Give the handout
Give the handout
Give the handout
Give the handout
Many of the top predictions for 2012 include YouTube taking a larger market share. This has a lot to do with Google owning YouTube, and the push for Google+ and Google related products.Pay attention to YouTube. See if you can’t discover a way to make YouTube part of your strategy. Develop a weekly video cast, shoot interviews with parents, show how your school is part of the local community, video tape volunteer activities.Remember, get the proper permissions… and most of all… start with a strategy prior to starting up.. Being consistent will be more important than anything.….Smart tools… Hootsuite, Bufferapp and Timely – are great ways to schedule out your content. However, some reports have shown that some 3rd party apps decrease engagement by as much as 70% (http://blogcampaigning.com/2011/09/take-aways-for-posting-to-facebook-via-3rd-parties/)….Mobile is the future… Content MUST be mobile ready. If posting blogs… indented or right aligned text may be lost easily. Structuring website for mobile / flexible .. Is key….There are some wildcard networks that are popping up. You need to be aware of them, and continue to research new networks. Listen, learn evaluate.Some wildcards are Pinterest, Path, Tout, Viddly
Many of the top predictions for 2012 include YouTube taking a larger market share. This has a lot to do with Google owning YouTube, and the push for Google+ and Google related products.Pay attention to YouTube. See if you can’t discover a way to make YouTube part of your strategy. Develop a weekly video cast, shoot interviews with parents, show how your school is part of the local community, video tape volunteer activities.Remember, get the proper permissions… and most of all… start with a strategy prior to starting up.. Being consistent will be more important than anything.….Smart tools… Hootsuite, Bufferapp and Timely – are great ways to schedule out your content. However, some reports have shown that some 3rd party apps decrease engagement by as much as 70% (http://blogcampaigning.com/2011/09/take-aways-for-posting-to-facebook-via-3rd-parties/)….Mobile is the future… Content MUST be mobile ready. If posting blogs… indented or right aligned text may be lost easily. Structuring website for mobile / flexible .. Is key….There are some wildcard networks that are popping up. You need to be aware of them, and continue to research new networks. Listen, learn evaluate.Some wildcards are Pinterest, Path, Tout, Viddly
Many of the top predictions for 2012 include YouTube taking a larger market share. This has a lot to do with Google owning YouTube, and the push for Google+ and Google related products.Pay attention to YouTube. See if you can’t discover a way to make YouTube part of your strategy. Develop a weekly video cast, shoot interviews with parents, show how your school is part of the local community, video tape volunteer activities.Remember, get the proper permissions… and most of all… start with a strategy prior to starting up.. Being consistent will be more important than anything.….Smart tools… Hootsuite, Bufferapp and Timely – are great ways to schedule out your content. However, some reports have shown that some 3rd party apps decrease engagement by as much as 70% (http://blogcampaigning.com/2011/09/take-aways-for-posting-to-facebook-via-3rd-parties/)….Mobile is the future… Content MUST be mobile ready. If posting blogs… indented or right aligned text may be lost easily. Structuring website for mobile / flexible .. Is key….There are some wildcard networks that are popping up. You need to be aware of them, and continue to research new networks. Listen, learn evaluate.Some wildcards are Pinterest, Path, Tout, Viddly