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Social Media in Schools

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Presented at MANS 2012

Presented at MANS 2012
Friday, October 19, 2102

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  • 2:09 - 90% of consumers trust peer recommendations
  • If Facebook were a country3rd Largest2x the size of the US population100+ Hours to YouTube34% of Blogs talk Products/Brands14% trust advertisements90% trust peer recommendationsBabies are being named Facebook
  • How many of you are on Facebook?
  • How many of you are on Facebook?
  • How many of you are on Facebook?
  • How many of you are on Facebook?
  • How many of you are on Facebook?
  • How many of you are on Facebook?
  • How many of you are on Facebook?
  • How many of you are on Facebook?
  • How many of you are on Facebook?
  • How many of you are on Facebook?
  • How many of you are on Facebook?
  • How many of you are on Facebook?
  • How many of you are on Facebook?
  • How many of you are on Facebook?
  • Give the handout
  • Give the handout
  • Give the handout
  • Give the handout
  • Many of the top predictions for 2012 include YouTube taking a larger market share. This has a lot to do with Google owning YouTube, and the push for Google+ and Google related products.Pay attention to YouTube. See if you can’t discover a way to make YouTube part of your strategy. Develop a weekly video cast, shoot interviews with parents, show how your school is part of the local community, video tape volunteer activities.Remember, get the proper permissions… and most of all… start with a strategy prior to starting up.. Being consistent will be more important than anything.….Smart tools… Hootsuite, Bufferapp and Timely – are great ways to schedule out your content. However, some reports have shown that some 3rd party apps decrease engagement by as much as 70% (http://blogcampaigning.com/2011/09/take-aways-for-posting-to-facebook-via-3rd-parties/)….Mobile is the future… Content MUST be mobile ready. If posting blogs… indented or right aligned text may be lost easily. Structuring website for mobile / flexible .. Is key….There are some wildcard networks that are popping up. You need to be aware of them, and continue to research new networks. Listen, learn evaluate.Some wildcards are Pinterest, Path, Tout, Viddly
  • Many of the top predictions for 2012 include YouTube taking a larger market share. This has a lot to do with Google owning YouTube, and the push for Google+ and Google related products.Pay attention to YouTube. See if you can’t discover a way to make YouTube part of your strategy. Develop a weekly video cast, shoot interviews with parents, show how your school is part of the local community, video tape volunteer activities.Remember, get the proper permissions… and most of all… start with a strategy prior to starting up.. Being consistent will be more important than anything.….Smart tools… Hootsuite, Bufferapp and Timely – are great ways to schedule out your content. However, some reports have shown that some 3rd party apps decrease engagement by as much as 70% (http://blogcampaigning.com/2011/09/take-aways-for-posting-to-facebook-via-3rd-parties/)….Mobile is the future… Content MUST be mobile ready. If posting blogs… indented or right aligned text may be lost easily. Structuring website for mobile / flexible .. Is key….There are some wildcard networks that are popping up. You need to be aware of them, and continue to research new networks. Listen, learn evaluate.Some wildcards are Pinterest, Path, Tout, Viddly
  • Many of the top predictions for 2012 include YouTube taking a larger market share. This has a lot to do with Google owning YouTube, and the push for Google+ and Google related products.Pay attention to YouTube. See if you can’t discover a way to make YouTube part of your strategy. Develop a weekly video cast, shoot interviews with parents, show how your school is part of the local community, video tape volunteer activities.Remember, get the proper permissions… and most of all… start with a strategy prior to starting up.. Being consistent will be more important than anything.….Smart tools… Hootsuite, Bufferapp and Timely – are great ways to schedule out your content. However, some reports have shown that some 3rd party apps decrease engagement by as much as 70% (http://blogcampaigning.com/2011/09/take-aways-for-posting-to-facebook-via-3rd-parties/)….Mobile is the future… Content MUST be mobile ready. If posting blogs… indented or right aligned text may be lost easily. Structuring website for mobile / flexible .. Is key….There are some wildcard networks that are popping up. You need to be aware of them, and continue to research new networks. Listen, learn evaluate.Some wildcards are Pinterest, Path, Tout, Viddly

Social Media in Schools Social Media in Schools Presentation Transcript

  • SOCIAL MEDIA &SCHOOLSListening, Learning, and Developing
  • Agenda  Part 1 – What is Social Media?  Part 2 – Facebook, Twitter, YouTube, etc  Part 3 – Strategy  Part 4 – Listen & Learn  Part 5 – Communicate & Monitor  Part 6 – Steps to Take Today
  • Why We’re Here
  • Video Key Stats
  • Why We’re Here What are you hoping to learn today?
  • Social Media CommunicationSchool Facebook PagesTeacher/Classroom PagesYouTube UseTwitter UsesHow to ListenHow to Monitor
  • Facebook Lingo – CrashCourse Group vs. Page  Ticker Likes/Fans  Timeline Shares  Wall/Newsfeed Friend / Unfriend  Apps Limited Profile  Edgerank Friend List  Fangating Tag
  • Facebook Rule of 25 You CANNOT customize your page URL until you reach 25 fans/likes Get there fast - (teachers, etc) When reached, visit: facebook.com/username  Youcan edit your unique URL only ONE TIME EVER  Must be 5 characters - Keep it short  Considerwhat your Twitter handle will be – *Consistency*
  • Facebook Ways to Engage Maintain Content/Editorial Calendar Use Facebook AS A PAGE  “Like” Community Pages  “Like” other pages content  “Tag” other pages in your own content  Comment on Local News
  • Facebook Ways to Engage Don’t Be Afraid to Ask  “PleaseLIKE” … “Please SHARE with Family & Friends”  Don’t do it in every post  Ask for Content  (Photos, Videos, Tag Yourself, Family Activities) Post Correctly  E.g. Videos should play within Facebook  If not right, delete and repost
  • Set Up Facebook
  • Facebook Page Elements Cover Photo 851 x 315 Profile Pic 180 x 180 About What are you About? Use links to your site Apps Video apps Hike or Involver Static HTML Pinterest Email Signup
  • The Cover Photo – Option 1
  • The Cover Photo – Option 1
  • The Profile PictureSchool Pages | Go Simple – Go LogoTeacher Pages | Go Simple – Go Photo
  • Facebook Page Profile Picture Profile Pic 180 x 180
  • Facebook Page About About What are you About? Use links to your site
  • About Section Tell your story (Keep it short, but get the main points accross) Add your mission statement Make sure to include all your contact info (email, phone, etc) Enter your address w/ map Include links to your website and other social networks Add Guidelines
  • About Section Guidelines that outline what we accept Facebook.com/milc ms
  • Facebook Page Apps Apps Video apps Hike or Involver Static HTML Pinterest Email Signup
  • App Examples Blog RSS | Networked Blogs Video Apps  HikeVideo App  YouTube App Static HTML Any Recommendations?
  • Facebook Page Apps Custom Tab Images
  • Facebook Page Apps Edit Settings
  • Facebook Page Apps Click Change Size = 111 x 74px
  • Facebook Page Apps Custom Tab Images
  • Facebook Milestones
  • Milestones
  • Milestones
  • Milestones – How to Add
  • Milestones – How to Add
  • Milestones – How to Add
  • Posting Quick Tips Most Engagement  Photos & Videos  Ask Opinions / Ask Questions Keep Posts Short (2-3 lines max) Post Consistently School Wide Page (30 minutes/day) Teacher Page (10-15 minutes/day)
  • Helpful Resources Dreamgrow.com > http://bit.ly/fb-cheat-sheet
  • Teacher PagesQuick overview
  • Teacher Example 1
  • Teacher Example 2
  • Teacher Example 3 Thought for About Section
  • Teacher Example 4 Encouragement Homework Reminder Consistent
  • Facebook Wrap-upQuestionsThoughtsAdvice
  • YouTube UsesClassroom UpdatesLesson Updates
  • YouTube Classroom Lessons
  • Tools to Use
  • Tools to Use Screenr FlipCam & YouTube Prezi Any one else using something they’d like to share?
  • TwitterThe 140 Character Microblog
  • Twitter Lingo – Crash Course Tweet/er  Follower Retweet  Following Reply  Follow Friday Mention  #Hashtag Direct Message  Google “Twitter Lingo”
  • Twitter Potential Uses Schools  Teachers  Announcements  Links to Articles to  Events help Parents  Reminders  Classroom Update  Articles Pertaining to  Out of Class Education Discussion  Notifications for Students
  • Twitter Course of Action forAdmins Make 3 Lists For  IndustryLeaders (PLN)  Businesses in (Your Community)  News Outlets in (Your Community) Follow Them Schedule an hour 15-30 minutes a week to search for 4-5 parents in your community – feel free to add them to a list – Follow them
  • Twitter Course of Action Search.twitter.com Advanced Searches Allow You To Localize
  • Twitter Any Questions, Thoughts, Advice
  • Listen & LearnHow to Listen & Learn on Facebook &Twitter
  • Listen & Learn – Social Mention
  • Listen & Learn – Google Alerts •Your Name •Your School’s Name •Your Industry “private school michigan” independent +school +Plymouth – boarding •Your closest competitor
  • Listen & Learn – Facebook Using Search to Learn  Facebook.com/search  Search Schools You Revere  Search Similar Types via Keywords What You’re Looking For  Post Frequency, Timing  Content Being Shared  “Talking About This”  Custom Tabs  What’s Working?
  • Listen & Learn – Facebookcont’d What do you see?  Photos  Videos  Questions  Fill in the blank  Achievements  Sports Scores  Events  Bible Verses / Devotions
  • Listen & Learn - TwitterUse SearchMake Lists
  • Listen & Learn – Twitter Use Search.twitter.com or www.Listourious.com  Find locals: Individuals, Businesses  Find Similar Institutions  Make Your Own List  Track conversation  http://listorious.com
  • Twitter List Creation Must have an account already Twitter.com  Create List  E.g. “Saginaw Businesses” or “Saginaw People”  Public or Private Now Listen / React if you want
  • The Editorial Calendar Credit: danielmoyle Flickr
  • The Editorial Calendar - WHATSources: Debbie Williams - http://www.contentmarketinginstitute.com/2010/12/social-media-conversation-calendar/ Michele Linn - http://www.contentmarketinginstitute.com/2010/08/content-marketing-editorial-calendar/
  • The Editorial Calendar - WHAT
  • The Editorial Calendar - WHAT
  • The Editorial Calendar - WHAT
  • The Editorial Calendar - WHY Important to Stay Consistent Patterned Content is Easier to Evaluate Much Easier to Schedule, Streamline No More Throwing Darts in the Dark Big Picture View
  • MonitorSmart Tools that Will Make Your Job Easier
  • Smart Tools HootSuite  Schedule Your Week  Keep it ALL organized SocialMention.com & Google Alerts  Track keywords across the web Facebook Insights  See what content gets the most engagement Bufferapp & Time.ly  Help with spacing out content – needed if going off editorial calendar
  • Steps to Take Today Claim your organization on Google+
  • Steps to Take Today Recruit Reviews for Google+  Improve Rank  Improve Image
  • RecommendedBooks Twitter “The Thank You Economy”  @SethGodin by Gary Vaynerchuck “Tribes” by Seth Godin,  @mashable really anything by him  @copybloggerBlogs/Websites  @UnMarketing Socialmediaexaminer.com Socialmediaexplorer.com Folks to Search Out Unmarketing.com  Carrie Wisehart Mashable.com  Patrick Larkin  Frank Barry
  • Articles to Read HOW TO: Implement a Social Media Business Strategy  http://mashable.com/2009/12/28/social-media-business-strategy/ 4 Elements of a Succesful Business Web Presence  http://mashable.com/2010/02/10/business-web-presence/ How to Choose the Right Content Type for Social Media Success  http://www.contentmarketinginstitute.com/2010/12/social-media-content/ A Complete Branding Guide for Today’s Lutheran Schools  http://lcef.org/resources/forms_literature/download.cfm?nDocument=104 2 Should High School Admission Marketers Blog?  http://www.imrcorp.com/innovative-marketing-blog/bid/49700/Should- High-School-Admissions-Marketers-Blog
  • slideshare.com/sethhinz @sethhinz