SOCIAL MEDIA &SCHOOLSListening, Learning, and Developing
Agenda        Part 1 – What is Social Media?        Part 2 – Facebook, Twitter,         YouTube, etc        Part 3 – St...
Why We’re Here
Video Key Stats
Why We’re Here   What are you hoping to learn today?
Social Media CommunicationSchool Facebook PagesTeacher/Classroom PagesYouTube UseTwitter UsesHow to ListenHow to Monitor
Facebook Lingo – CrashCourse   Group vs. Page         Ticker   Likes/Fans             Timeline   Shares              ...
Facebook Rule of 25   You CANNOT customize your page URL until    you reach 25 fans/likes   Get there fast - (teachers, ...
Facebook Ways to Engage   Maintain Content/Editorial Calendar   Use Facebook AS A PAGE     “Like” Community Pages     ...
Facebook Ways to Engage   Don’t Be Afraid to Ask     “PleaseLIKE” … “Please SHARE with Family &     Friends”           ...
Set Up Facebook
Facebook Page Elements                         Cover Photo                         851 x 315                         Profi...
The Cover Photo – Option 1
The Cover Photo – Option 1
The Profile PictureSchool Pages | Go Simple – Go LogoTeacher Pages | Go Simple – Go Photo
Facebook Page Profile Picture                         Profile Pic                         180 x 180
Facebook Page About                      About                      What are you                      About? Use links    ...
About Section   Tell your story (Keep it short, but get the main    points accross)   Add your mission statement   Make...
About Section                Guidelines that                outline what we                accept                Facebook....
Facebook Page Apps                     Apps                     Video apps                      Hike or Involver          ...
App Examples   Blog RSS | Networked Blogs   Video Apps     HikeVideo App     YouTube App   Static HTML   Any Recomme...
Facebook Page Apps                     Custom Tab Images
Facebook Page Apps            Edit Settings
Facebook Page Apps               Click Change               Size = 111 x 74px
Facebook Page Apps                     Custom Tab Images
Facebook Milestones
Milestones
Milestones
Milestones – How to Add
Milestones – How to Add
Milestones – How to Add
Posting Quick Tips   Most Engagement     Photos & Videos     Ask Opinions / Ask Questions   Keep Posts Short (2-3 line...
Helpful Resources   Dreamgrow.com > http://bit.ly/fb-cheat-sheet
Teacher PagesQuick overview
Teacher Example 1
Teacher Example 2
Teacher Example 3            Thought for About            Section
Teacher Example 4   Encouragement                Homework                                Reminder                   Consis...
Facebook Wrap-upQuestionsThoughtsAdvice
YouTube UsesClassroom UpdatesLesson Updates
YouTube Classroom Lessons
Tools to Use
Tools to Use   Screenr   FlipCam & YouTube   Prezi   Any one else using something they’d like to    share?
TwitterThe 140 Character Microblog
Twitter Lingo – Crash Course   Tweet/er            Follower   Retweet             Following   Reply               Fo...
Twitter Potential Uses   Schools                     Teachers     Announcements               Links  to Articles to   ...
Twitter Course of Action forAdmins   Make 3 Lists For     IndustryLeaders (PLN)     Businesses in (Your Community)    ...
Twitter Course of Action   Search.twitter.com   Advanced Searches Allow You To Localize
Twitter     Any Questions, Thoughts, Advice
Listen & LearnHow to Listen & Learn on Facebook &Twitter
Listen & Learn – Social Mention
Listen & Learn – Google Alerts              •Your Name              •Your School’s Name              •Your Industry “priva...
Listen & Learn – Facebook   Using Search to Learn     Facebook.com/search       Search Schools You Revere       Search...
Listen & Learn – Facebookcont’d   What do you see?     Photos     Videos     Questions     Fill         in the blank ...
Listen & Learn - TwitterUse SearchMake Lists
Listen & Learn – Twitter   Use Search.twitter.com or    www.Listourious.com     Find locals: Individuals, Businesses    ...
Twitter List Creation   Must have an account already   Twitter.com     Create    List       E.g.   “Saginaw Businesses...
The Editorial Calendar                     Credit: danielmoyle Flickr
The Editorial Calendar - WHATSources:    Debbie Williams - http://www.contentmarketinginstitute.com/2010/12/social-media-...
The Editorial Calendar - WHAT
The Editorial Calendar - WHAT
The Editorial Calendar - WHAT
The Editorial Calendar - WHY   Important to Stay Consistent   Patterned Content is Easier to Evaluate   Much Easier to ...
MonitorSmart Tools that Will Make Your Job Easier
Smart Tools   HootSuite       Schedule Your Week       Keep it ALL organized   SocialMention.com & Google Alerts     ...
Steps to Take Today   Claim your organization on Google+
Steps to Take Today   Recruit Reviews for Google+     Improve Rank     Improve Image
RecommendedBooks                         Twitter   “The Thank You Economy”      @SethGodin    by Gary Vaynerchuck   “Tr...
Articles to Read   HOW TO: Implement a Social Media Business Strategy       http://mashable.com/2009/12/28/social-media-...
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Social Media in Schools
Social Media in Schools
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Social Media in Schools

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Friday, October 19, 2102

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  • 2:09 - 90% of consumers trust peer recommendations
  • If Facebook were a country3rd Largest2x the size of the US population100+ Hours to YouTube34% of Blogs talk Products/Brands14% trust advertisements90% trust peer recommendationsBabies are being named Facebook
  • How many of you are on Facebook?
  • How many of you are on Facebook?
  • How many of you are on Facebook?
  • How many of you are on Facebook?
  • How many of you are on Facebook?
  • How many of you are on Facebook?
  • How many of you are on Facebook?
  • How many of you are on Facebook?
  • How many of you are on Facebook?
  • How many of you are on Facebook?
  • How many of you are on Facebook?
  • How many of you are on Facebook?
  • How many of you are on Facebook?
  • How many of you are on Facebook?
  • Give the handout
  • Give the handout
  • Give the handout
  • Give the handout
  • Many of the top predictions for 2012 include YouTube taking a larger market share. This has a lot to do with Google owning YouTube, and the push for Google+ and Google related products.Pay attention to YouTube. See if you can’t discover a way to make YouTube part of your strategy. Develop a weekly video cast, shoot interviews with parents, show how your school is part of the local community, video tape volunteer activities.Remember, get the proper permissions… and most of all… start with a strategy prior to starting up.. Being consistent will be more important than anything.….Smart tools… Hootsuite, Bufferapp and Timely – are great ways to schedule out your content. However, some reports have shown that some 3rd party apps decrease engagement by as much as 70% (http://blogcampaigning.com/2011/09/take-aways-for-posting-to-facebook-via-3rd-parties/)….Mobile is the future… Content MUST be mobile ready. If posting blogs… indented or right aligned text may be lost easily. Structuring website for mobile / flexible .. Is key….There are some wildcard networks that are popping up. You need to be aware of them, and continue to research new networks. Listen, learn evaluate.Some wildcards are Pinterest, Path, Tout, Viddly
  • Many of the top predictions for 2012 include YouTube taking a larger market share. This has a lot to do with Google owning YouTube, and the push for Google+ and Google related products.Pay attention to YouTube. See if you can’t discover a way to make YouTube part of your strategy. Develop a weekly video cast, shoot interviews with parents, show how your school is part of the local community, video tape volunteer activities.Remember, get the proper permissions… and most of all… start with a strategy prior to starting up.. Being consistent will be more important than anything.….Smart tools… Hootsuite, Bufferapp and Timely – are great ways to schedule out your content. However, some reports have shown that some 3rd party apps decrease engagement by as much as 70% (http://blogcampaigning.com/2011/09/take-aways-for-posting-to-facebook-via-3rd-parties/)….Mobile is the future… Content MUST be mobile ready. If posting blogs… indented or right aligned text may be lost easily. Structuring website for mobile / flexible .. Is key….There are some wildcard networks that are popping up. You need to be aware of them, and continue to research new networks. Listen, learn evaluate.Some wildcards are Pinterest, Path, Tout, Viddly
  • Many of the top predictions for 2012 include YouTube taking a larger market share. This has a lot to do with Google owning YouTube, and the push for Google+ and Google related products.Pay attention to YouTube. See if you can’t discover a way to make YouTube part of your strategy. Develop a weekly video cast, shoot interviews with parents, show how your school is part of the local community, video tape volunteer activities.Remember, get the proper permissions… and most of all… start with a strategy prior to starting up.. Being consistent will be more important than anything.….Smart tools… Hootsuite, Bufferapp and Timely – are great ways to schedule out your content. However, some reports have shown that some 3rd party apps decrease engagement by as much as 70% (http://blogcampaigning.com/2011/09/take-aways-for-posting-to-facebook-via-3rd-parties/)….Mobile is the future… Content MUST be mobile ready. If posting blogs… indented or right aligned text may be lost easily. Structuring website for mobile / flexible .. Is key….There are some wildcard networks that are popping up. You need to be aware of them, and continue to research new networks. Listen, learn evaluate.Some wildcards are Pinterest, Path, Tout, Viddly
  • Social Media in Schools

    1. 1. SOCIAL MEDIA &SCHOOLSListening, Learning, and Developing
    2. 2. Agenda  Part 1 – What is Social Media?  Part 2 – Facebook, Twitter, YouTube, etc  Part 3 – Strategy  Part 4 – Listen & Learn  Part 5 – Communicate & Monitor  Part 6 – Steps to Take Today
    3. 3. Why We’re Here
    4. 4. Video Key Stats
    5. 5. Why We’re Here What are you hoping to learn today?
    6. 6. Social Media CommunicationSchool Facebook PagesTeacher/Classroom PagesYouTube UseTwitter UsesHow to ListenHow to Monitor
    7. 7. Facebook Lingo – CrashCourse Group vs. Page  Ticker Likes/Fans  Timeline Shares  Wall/Newsfeed Friend / Unfriend  Apps Limited Profile  Edgerank Friend List  Fangating Tag
    8. 8. Facebook Rule of 25 You CANNOT customize your page URL until you reach 25 fans/likes Get there fast - (teachers, etc) When reached, visit: facebook.com/username  Youcan edit your unique URL only ONE TIME EVER  Must be 5 characters - Keep it short  Considerwhat your Twitter handle will be – *Consistency*
    9. 9. Facebook Ways to Engage Maintain Content/Editorial Calendar Use Facebook AS A PAGE  “Like” Community Pages  “Like” other pages content  “Tag” other pages in your own content  Comment on Local News
    10. 10. Facebook Ways to Engage Don’t Be Afraid to Ask  “PleaseLIKE” … “Please SHARE with Family & Friends”  Don’t do it in every post  Ask for Content  (Photos, Videos, Tag Yourself, Family Activities) Post Correctly  E.g. Videos should play within Facebook  If not right, delete and repost
    11. 11. Set Up Facebook
    12. 12. Facebook Page Elements Cover Photo 851 x 315 Profile Pic 180 x 180 About What are you About? Use links to your site Apps Video apps Hike or Involver Static HTML Pinterest Email Signup
    13. 13. The Cover Photo – Option 1
    14. 14. The Cover Photo – Option 1
    15. 15. The Profile PictureSchool Pages | Go Simple – Go LogoTeacher Pages | Go Simple – Go Photo
    16. 16. Facebook Page Profile Picture Profile Pic 180 x 180
    17. 17. Facebook Page About About What are you About? Use links to your site
    18. 18. About Section Tell your story (Keep it short, but get the main points accross) Add your mission statement Make sure to include all your contact info (email, phone, etc) Enter your address w/ map Include links to your website and other social networks Add Guidelines
    19. 19. About Section Guidelines that outline what we accept Facebook.com/milc ms
    20. 20. Facebook Page Apps Apps Video apps Hike or Involver Static HTML Pinterest Email Signup
    21. 21. App Examples Blog RSS | Networked Blogs Video Apps  HikeVideo App  YouTube App Static HTML Any Recommendations?
    22. 22. Facebook Page Apps Custom Tab Images
    23. 23. Facebook Page Apps Edit Settings
    24. 24. Facebook Page Apps Click Change Size = 111 x 74px
    25. 25. Facebook Page Apps Custom Tab Images
    26. 26. Facebook Milestones
    27. 27. Milestones
    28. 28. Milestones
    29. 29. Milestones – How to Add
    30. 30. Milestones – How to Add
    31. 31. Milestones – How to Add
    32. 32. Posting Quick Tips Most Engagement  Photos & Videos  Ask Opinions / Ask Questions Keep Posts Short (2-3 lines max) Post Consistently School Wide Page (30 minutes/day) Teacher Page (10-15 minutes/day)
    33. 33. Helpful Resources Dreamgrow.com > http://bit.ly/fb-cheat-sheet
    34. 34. Teacher PagesQuick overview
    35. 35. Teacher Example 1
    36. 36. Teacher Example 2
    37. 37. Teacher Example 3 Thought for About Section
    38. 38. Teacher Example 4 Encouragement Homework Reminder Consistent
    39. 39. Facebook Wrap-upQuestionsThoughtsAdvice
    40. 40. YouTube UsesClassroom UpdatesLesson Updates
    41. 41. YouTube Classroom Lessons
    42. 42. Tools to Use
    43. 43. Tools to Use Screenr FlipCam & YouTube Prezi Any one else using something they’d like to share?
    44. 44. TwitterThe 140 Character Microblog
    45. 45. Twitter Lingo – Crash Course Tweet/er  Follower Retweet  Following Reply  Follow Friday Mention  #Hashtag Direct Message  Google “Twitter Lingo”
    46. 46. Twitter Potential Uses Schools  Teachers  Announcements  Links to Articles to  Events help Parents  Reminders  Classroom Update  Articles Pertaining to  Out of Class Education Discussion  Notifications for Students
    47. 47. Twitter Course of Action forAdmins Make 3 Lists For  IndustryLeaders (PLN)  Businesses in (Your Community)  News Outlets in (Your Community) Follow Them Schedule an hour 15-30 minutes a week to search for 4-5 parents in your community – feel free to add them to a list – Follow them
    48. 48. Twitter Course of Action Search.twitter.com Advanced Searches Allow You To Localize
    49. 49. Twitter Any Questions, Thoughts, Advice
    50. 50. Listen & LearnHow to Listen & Learn on Facebook &Twitter
    51. 51. Listen & Learn – Social Mention
    52. 52. Listen & Learn – Google Alerts •Your Name •Your School’s Name •Your Industry “private school michigan” independent +school +Plymouth – boarding •Your closest competitor
    53. 53. Listen & Learn – Facebook Using Search to Learn  Facebook.com/search  Search Schools You Revere  Search Similar Types via Keywords What You’re Looking For  Post Frequency, Timing  Content Being Shared  “Talking About This”  Custom Tabs  What’s Working?
    54. 54. Listen & Learn – Facebookcont’d What do you see?  Photos  Videos  Questions  Fill in the blank  Achievements  Sports Scores  Events  Bible Verses / Devotions
    55. 55. Listen & Learn - TwitterUse SearchMake Lists
    56. 56. Listen & Learn – Twitter Use Search.twitter.com or www.Listourious.com  Find locals: Individuals, Businesses  Find Similar Institutions  Make Your Own List  Track conversation  http://listorious.com
    57. 57. Twitter List Creation Must have an account already Twitter.com  Create List  E.g. “Saginaw Businesses” or “Saginaw People”  Public or Private Now Listen / React if you want
    58. 58. The Editorial Calendar Credit: danielmoyle Flickr
    59. 59. The Editorial Calendar - WHATSources: Debbie Williams - http://www.contentmarketinginstitute.com/2010/12/social-media-conversation-calendar/ Michele Linn - http://www.contentmarketinginstitute.com/2010/08/content-marketing-editorial-calendar/
    60. 60. The Editorial Calendar - WHAT
    61. 61. The Editorial Calendar - WHAT
    62. 62. The Editorial Calendar - WHAT
    63. 63. The Editorial Calendar - WHY Important to Stay Consistent Patterned Content is Easier to Evaluate Much Easier to Schedule, Streamline No More Throwing Darts in the Dark Big Picture View
    64. 64. MonitorSmart Tools that Will Make Your Job Easier
    65. 65. Smart Tools HootSuite  Schedule Your Week  Keep it ALL organized SocialMention.com & Google Alerts  Track keywords across the web Facebook Insights  See what content gets the most engagement Bufferapp & Time.ly  Help with spacing out content – needed if going off editorial calendar
    66. 66. Steps to Take Today Claim your organization on Google+
    67. 67. Steps to Take Today Recruit Reviews for Google+  Improve Rank  Improve Image
    68. 68. RecommendedBooks Twitter “The Thank You Economy”  @SethGodin by Gary Vaynerchuck “Tribes” by Seth Godin,  @mashable really anything by him  @copybloggerBlogs/Websites  @UnMarketing Socialmediaexaminer.com Socialmediaexplorer.com Folks to Search Out Unmarketing.com  Carrie Wisehart Mashable.com  Patrick Larkin  Frank Barry
    69. 69. Articles to Read HOW TO: Implement a Social Media Business Strategy  http://mashable.com/2009/12/28/social-media-business-strategy/ 4 Elements of a Succesful Business Web Presence  http://mashable.com/2010/02/10/business-web-presence/ How to Choose the Right Content Type for Social Media Success  http://www.contentmarketinginstitute.com/2010/12/social-media-content/ A Complete Branding Guide for Today’s Lutheran Schools  http://lcef.org/resources/forms_literature/download.cfm?nDocument=104 2 Should High School Admission Marketers Blog?  http://www.imrcorp.com/innovative-marketing-blog/bid/49700/Should- High-School-Admissions-Marketers-Blog
    70. 70. slideshare.com/sethhinz @sethhinz

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