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Social Media Overview


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An overview of the tools you can use to market yourself and your businesses on social media sites like: LinkedIn, Facebook, Twitter, Google, and YouTube.

To have a FREE Overview at your company please call 623-556-3616 or email me at

Published in: Education

Social Media Overview

  1. 1. Hands On! Guide to Creating Your Social Media World Gregory Drejza [email_address] (623) 556-3616 Overview <ul><li>CONNECT </li></ul><ul><li>MINGLE </li></ul><ul><li>LEARN </li></ul>
  2. 2. Agenda <ul><li>INTRODUCTION </li></ul><ul><li>Overview - Your Tools </li></ul><ul><li>LinkedIn </li></ul><ul><li>Your Blog </li></ul><ul><li>FaceBook </li></ul><ul><li>Twitter </li></ul><ul><li>Google Profile </li></ul><ul><li>YouTube </li></ul><ul><li>Wrap Up </li></ul>
  3. 3. Introduction <ul><li>Introduction, What is Social Media? </li></ul><ul><li>What is the business need? </li></ul><ul><li>Take these tools and apply them to YOUR business. </li></ul><ul><li>Learn the Mantra: Connect, Mingle, Learn </li></ul>
  4. 4. The Big Picture The World Blog Facebook LinkedIn Twitter YouTube Web Site Internet Sphere of Influence YOU A subset is YOUR…. You Want to Grow Your Sphere Today Family, Friends, Classmates, etc
  5. 5. Place to Get More Info –
  6. 6. LinkedIn
  7. 7. Using LinkedIn <ul><li>FIRST: Setup up Your Profile …. </li></ul><ul><li>CONNECT: </li></ul><ul><ul><li>Make business connections </li></ul></ul><ul><ul><li>Contact connections </li></ul></ul><ul><ul><li>Link your Facebook, YouTube and Twitter pages </li></ul></ul><ul><ul><li>Add your blog thru “application directory” </li></ul></ul><ul><li>MINGLE: </li></ul><ul><ul><li>Post some blog info to LinkedIn </li></ul></ul><ul><ul><ul><li>Create blog entry </li></ul></ul></ul><ul><ul><ul><li>Go to LinkedIn and re-post it with a link to your blog page </li></ul></ul></ul><ul><li>LEARN: Join relevant groups (your educational growth) </li></ul>
  8. 8. Your Blog , , (Google)
  9. 9. Using Your Blog <ul><li>Post entries to your blog on a regular basis </li></ul><ul><li>Use any personally created content (not someone else’s) </li></ul><ul><li>Post pictures, videos, audio or other non-copyrighted materials </li></ul><ul><li>CONNECT: Invite Your friends to your blog site (via email, etc) </li></ul><ul><li>MINGLE: </li></ul><ul><ul><li>Review other pertinent blogs and comment </li></ul></ul><ul><ul><li>Your blog will be shown on Linkedin, and posted to Facebook and Twitter pages </li></ul></ul><ul><li>LEARN: Read information from other blogs then SHARE it on your sites! </li></ul>
  10. 10. Facebook
  11. 11. Using Facebook (Personal Page) <ul><li>FIRST: Create Your Personal page info </li></ul><ul><li>CONNECT: </li></ul><ul><ul><li>Add “friends” </li></ul></ul><ul><ul><li>Group your “friends” into “friend lists”: contacts, friends, connections, clients, etc </li></ul></ul><ul><ul><li>Import your email addresses and invite everyone to be your friend (place in appropriate friend list) </li></ul></ul><ul><li>MINGLE: </li></ul><ul><ul><li>Post to your wall and comment on others’ posts </li></ul></ul><ul><ul><li>Connect to Twitter (using Twitter FB application) </li></ul></ul><ul><li>LEARN: </li></ul><ul><ul><li>Join relevant groups (your educational growth) </li></ul></ul><ul><ul><li>Read about others before becoming their “friend” or letting them become your “friend” </li></ul></ul>
  12. 12. Using Facebook (Business Page) <ul><li>FIRST, Create your Business page and Business profile </li></ul><ul><li>CONNECT: Invite your personal page” friends” to become “fans” of your business page </li></ul><ul><li>MINGLE: </li></ul><ul><ul><li>Post to your Business page wall, add events, pictures, video </li></ul></ul><ul><ul><li>Connect to Biz page to Twitter </li></ul></ul><ul><li>LEARN: </li></ul><ul><ul><li>Become “a Fan” of businesses, organizations, Etc. that you like </li></ul></ul><ul><ul><li>Read information on what they offer: classes, webinars, books etc. </li></ul></ul>
  13. 13. Twitter
  14. 14. Using Twitter <ul><li>FIRST, setup your profile </li></ul><ul><li>CONNECT: </li></ul><ul><ul><li>Tweet daily to show you are active and worth “following” </li></ul></ul><ul><ul><li>Connect your phone </li></ul></ul><ul><ul><li>Invite “Facebook Friends”, “LinkedIn Connections” and others to follow you </li></ul></ul><ul><li>MINGLE: </li></ul><ul><ul><li>Follow others who interest you </li></ul></ul><ul><ul><li>Join to allow others find you and go </li></ul></ul><ul><li>LEARN: </li></ul><ul><ul><li>Read Tweets and follow links to learn new information </li></ul></ul><ul><ul><li>Join, download and use TweetDeck ( ) </li></ul></ul><ul><ul><li>Use Twitter Search To Boost Your Follower Count, Meet New People And Improve Your Socialization </li></ul></ul>
  15. 15. Using Google Profile <ul><li>Google is currently the #1 used search engine on the Internet </li></ul><ul><li>Search yourself </li></ul><ul><li>Where can someone find out about you and your business? </li></ul><ul><li>Set yourself up correctly on Google profile so no one else does. </li></ul>
  16. 16. Google Profile Setup
  17. 17. YouTube
  18. 18. Using YouTube <ul><li>FIRST, setup your profile </li></ul><ul><li>CONNECT: </li></ul><ul><ul><li>Invite “Facebook Friends”, “LinkedIn Connections”, “Tweeps” and others to follow you </li></ul></ul><ul><ul><li>Post a video weekly to improve your “findability” on Google and other Search Engines </li></ul></ul><ul><li>MINGLE: </li></ul><ul><ul><li>“ Subscribe” to others’ YouTube Channels who interest you and comment </li></ul></ul><ul><ul><li>Connect your Blog, Twitter and Facebook pages </li></ul></ul><ul><ul><li>Add YouTube to your personal or business Facebook page </li></ul></ul><ul><li>LEARN: </li></ul><ul><ul><li>Watch other’s videos </li></ul></ul>
  19. 19. Wrap Up – Next Steps <ul><li>Complete all your information on all the sites </li></ul><ul><li>Connect everything together to create less activity across them all (i.e. blogs updates FB and LI, Tweets post on FB and your website, etc). Key once, link many </li></ul><ul><li>Daily use – blog, Twitter, Facebook, read other blogs, comments etc. & jump into the dialogue with other people. This is all about socialization. </li></ul><ul><li>Pretend you are attending a virtual “cocktail party” mingle by commented here or there. </li></ul><ul><li>Weekly use – YouTube videos, LinkedIn updates </li></ul><ul><li>Stay in touch with your people, activity promotes more users! </li></ul>
  20. 20. All the Connections Post To: LinkedIn Blog Facebook Twitter YouTube Instant Updates to: Twitter LinkedIn Twitter LinkedIn Twitter Twitter LinkedIn Facebook Facebook LinkedIn Facebook Facebook Blog