Social Media Marketing for Small Biz


Published on

An introduction and overview to social media marketing specifically for small businesses and entrepreneurs. Some attention is paid specifically to Twitter, Facebook and LinkedIn.

Published in: Business, Technology
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Listen – see what’s being said about your product, about you – google yourself or your business; see what’s being said about your competitors; what’s going on in your sector, who are the influencers, what are the influential blogs and conversations; what are the list-servs
  • Plan – know your resources; know your target aud./demographic; see what your competition does for its SMM
  • Participate – join groups on LinkedIn, follow others on Twitter, comment on blogs
  • Contribute – create your Facebook page, add value to the conversation on Twitter,
  • Craig Newmark, Motik, Great Schools Promote your blogs Can hear the conversation Establishing relationships, not selling If any negative conversation, can address it and take it offline Search Hash tags DM #FF
  • Social Media Marketing for Small Biz

    1. 1. Maureen Futtner, P.R. Consultant to small businesses & non-profits
    2. 2. Survey says … <ul><li> </li></ul>
    3. 5. First, Breathe <ul><li>Listen </li></ul>
    4. 6. First, Breathe <ul><li>Listen </li></ul><ul><li>Plan </li></ul>
    5. 7. First, Breathe <ul><li>Listen </li></ul><ul><li>Plan </li></ul><ul><li>Participate </li></ul>
    6. 8. First, Breathe <ul><li>Listen </li></ul><ul><li>Plan </li></ul><ul><li>Participate </li></ul><ul><li>Contribute </li></ul>
    7. 9. Planning Technology Resources Approach Strategy Aims Objectives People Target Markets Communities Social Media Marketing Plan
    8. 10. The Landscape <ul><li>Listening/Search Tools – Google Alerts , Google News , Google </li></ul><ul><li>Web Tools – Google Analytics </li></ul><ul><li>Social Profile – Facebook , MySpace , LinkedIn </li></ul><ul><li>Social Conversation – Twitter , Yelp , Amazon, Email, List-Servs </li></ul><ul><li>Media Sharing – YouTube , Flickr , SlideShare </li></ul><ul><li>Social Bookmarking – Digg , StumbleUpon , </li></ul><ul><li>Establish Expertise - Blogs </li></ul>
    9. 11. The Big Three <ul><li>Facebook </li></ul><ul><ul><li>Use to connect with personal friends/family </li></ul></ul><ul><ul><li>Use for business </li></ul></ul><ul><ul><li>Create a Facebook Business Page and/or group </li></ul></ul><ul><ul><li>Use to broadcast interesting news and promotions to your network </li></ul></ul><ul><li>LinkedIn </li></ul><ul><ul><li>Use to connect with professional connections </li></ul></ul><ul><ul><li>Use to expand your professional network </li></ul></ul><ul><ul><li>Use to broadcast what you are doing professionally to your business network </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>Use to broadcast interesting items to your network – social or business </li></ul></ul><ul><ul><li>Use to create a buzz and expand your network </li></ul></ul><ul><ul><li>Use to entice people to buy, act or sign up for something </li></ul></ul>
    10. 12. Why LinkedIn? <ul><li>Most credible professional online network </li></ul><ul><li>Commonly used in business </li></ul><ul><li>Having a LinkedIn profile is becoming the norm </li></ul><ul><li>Enhance your offline networks online </li></ul>
    11. 13. Enhance LinkedIn Profile <ul><li>Current & Past Positions </li></ul><ul><li>Add Professional Photo </li></ul><ul><li>Write a good summary, use key words </li></ul><ul><li>Add your websites </li></ul><ul><li>Add blog feed </li></ul><ul><li>Add relevant affiliations </li></ul><ul><li>Get and give recommendations </li></ul>
    12. 14. Use LinkedIn Effectively <ul><li>Visit often – at least weekly </li></ul><ul><li>Update status strategically </li></ul><ul><li>Join groups </li></ul><ul><li>Use answers area </li></ul>
    13. 15. Facebook Features <ul><li>Facebook personal profile </li></ul><ul><li>Facebook groups & pages </li></ul><ul><li>Facebook ads </li></ul><ul><li>Analytics - Insights </li></ul><ul><li>Social Media link options – </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Promote your website, blog & e-newsletter </li></ul></ul>
    14. 16. Personal vs. Professional <ul><li>Keep personal profile primarily for friends </li></ul><ul><li>Limit marketing you do on personal profile </li></ul><ul><li>Some crossover is inevitable </li></ul><ul><li>Drive traffic to your Facebook fan page and website </li></ul>
    15. 17. Create a Facebook Fan Page <ul><li>Add professional photo or logo </li></ul><ul><li>Write a good summary – use keywords </li></ul><ul><li>Include your website </li></ul><ul><li>Add content – photos, videos </li></ul><ul><li>Promote events </li></ul>
    16. 18. Why Twitter? <ul><li>Short, 140 character status updates can generate quick interest </li></ul><ul><li>Link feature to Facebook page or blog can expand your social media reach </li></ul><ul><li>More porous than Facebook – can really target a demographic </li></ul>
    17. 19. It’s a Contest! <ul><li>In the next 24 hours, Fan or Follow me </li></ul><ul><li>Random drawing from this class - free, 30-minute social marketing consultation for your small business. </li></ul><ul><li> </li></ul><ul><li> </li></ul>