Personal branding sp11

Personal Branding By Serena Carpenter (@drcarp) http://serenacarpenter.com Arizona State University March 2010

“ Google is the new resume”
57% have searched for themselves (Pew, 2010)
92% of U.S. children by age of 2
80% of Human Resource Dept. are now Googling potential job candidates (eBranding Me, 2010)
45% employers used social media sites to research candidates (2009 CareerBuilder Survey)
22% in 2008
7% follow you on Twitter

Professional suicide
Photos, badmouthing employers, and poor communication skills
35% did not offer job and 28% fired someone (Careerbuilder, 2009)
30% of hiring decisions have been affected by search results (eBranding Me, 2010)

Google Social Search
Twitter, Flickr and Quora

Online Identity
What’s special about you?
What are you an expert in?
Personal Brand Assets
Your Name
Picture
Personal brand statement “I am a social media researcher at the Walter Cronkite School of Journalism and Mass Communication.”

Name
“ David Thomas” is a pretty bad name for Googling

Unique id
Use middle name or use your middle name as your last name
“ Andrew Dice Clay” was Andrew Clay Silverstein
Add middle initial
Change your name
James Todd Smith - LL Cool J.
William Bruce Rose - Axl Rose
Play with your name
like http://smithjo.hn

Picture
Face with limited distractions
Smile
Professional and average person clothing
No sunglasses, no hat, no t-shirts with slogans or intricate patterns
Females: no plunging necklines or large, dangling earrings
No high school photos

Personal Brand Statement
“ I am a student at the Walter Cronkite School of Journalism and Mass Communication. My major is journalism.”

Personal Brand Statement
“ I am a politics and public policy reporter with experience using public records and personal relationships to break stories at all levels of government.”
“ I am a bilingual print and online journalist who believes in the power journalistic words can have in exposing injustice and catalyzing change.”
“ I’m a media communications professional with 15 years of journalism and public relations experience, specializing in the use of narrative to inspire emotion.”

linkedin.com/people/your_name
brightfuse.com/your_name
flickr.com/photos/yourname
google.com/profiles/yourname
yourname.com
yourname.wordpress.com
youtube.com/user/yourname
vimeo.com/yourname
slideshare.net/yourname
tumblr.com/yourname
posterous.com/yourname
.quora.com/yourname
scribd.com/yourname
delicious.com/yourname
friendfeed.com/yourname
facebook.com/people/your_name
favstar.fm/users/twitterid
about.me
flavors.me
*Use your full name and use your full name email
Post your primary URL on every site

Alerts
Set up a Google Vanity alert for your full name with quotes
“ serena carpenter” and “carpenter, serena”
http://www.google.com/alerts
Yahoo Alerts
http://alerts.yahoo.com/home.php
Keyword, research, brand

Tips
Create your online identity and share URLs
Understand community language and norms
Link, link, link
Create content
Identify 5 companies
Subscribe to job microblogs or blogs
Connect with company employees on web
Contact person directly

Extra Touches
Logo
Business card
Custom resume and cover letter
Website
Book
Establish niche area of expertise and “help” other people

Serena Carpenter (@drcarp) http://serenacarpenter.com Walter Cronkite School

http://serenacarpenter.com	1509
http://blackboard.jcu.edu	200
http://bbapps1.campus.jcu.edu	11
http://translate.googleusercontent.com	9
http://www.twylah.com	5
http://feeds.feedburner.com	1
http://trunk.ly	1

Personal branding sp11

by Michigan State Univeristy

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