Personal Branding By Serena Carpenter (@drcarp) http://serenacarpenter.com Arizona State University March 2010
“ Google is the new resume” <ul><li>57% have searched for themselves  (Pew, 2010) </li></ul><ul><li>92% of U.S. children b...
Professional suicide <ul><ul><li>Photos, badmouthing employers,  and  poor communication skills </li></ul></ul><ul><ul><li...
Google Social Search <ul><li>Twitter, Flickr and Quora </li></ul>
Online Identity <ul><li>What’s special about you?  </li></ul><ul><ul><li>What are you an expert in?  </li></ul></ul><ul><l...
Name <ul><li>“ David Thomas” is a pretty bad name for Googling </li></ul>
Unique id <ul><li>Use middle name or use your middle name as your last name </li></ul><ul><ul><li>“ Andrew Dice Clay” was ...
 
Picture <ul><li>Face with limited distractions </li></ul><ul><li>Smile </li></ul><ul><li>Professional and average person c...
Personal Brand Statement <ul><li>“ I am a student at the Walter Cronkite School of Journalism and Mass Communication. My m...
Personal Brand Statement <ul><li>“ I am a politics and public policy reporter with experience using public records and per...
<ul><li>linkedin.com/people/your_name </li></ul><ul><li>brightfuse.com/your_name </li></ul><ul><li>flickr.com/photos/yourn...
Alerts <ul><li>Set up a  Google Vanity alert  for your full name with quotes </li></ul><ul><ul><li>“ serena carpenter” and...
Tips <ul><li>Create your online identity and share URLs </li></ul><ul><li>Understand community language and norms </li></u...
Extra Touches <ul><li>Logo </li></ul><ul><li>Business card </li></ul><ul><li>Custom resume and cover letter </li></ul><ul>...
Serena Carpenter (@drcarp) http://serenacarpenter.com Walter Cronkite School
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Personal branding sp11

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  • https://vizibility.coma google button add-on that can highlight your positive google results. Research Now, surveyed 2,200 mothers with young children in the United States, United Kingdom, Germany, France, Italy, Spain, Canada, Australia, New Zealand, and Japan during the week of September 27. Dnt d Read more: http://news.cnet.com/8301-19518_3-20018728-238.html#ixzz1DUNWVjgv
  • Applications academic, Vizibility
  • It utilizes social profiles connected to your Google Account to deliver items like photo or blog results that come from your friends. The first major change is that Google Social Search results will no longer appear only at the bottom of the page, but will instead be “blended” throughout the page. This is done through an annotation system that lets you know when a friend has shared a specific link or search result. If your friend writes a blog about how to create honey, that result will have an annotation that your friend has “shared this,” either via Google or through one of Google’s three major social integrations. Recommendation and opinions from your friends related to a search term http://www.businessinsider.com/google-social-search-2011-2 Any content shared by your friends on Quora , Flickr and Twitter can appear as a social annotation in search results. If a friend has tweeted a link to a Mashable article and your Google account is connected to Twitter, you’re likely to see an annotation saying that your friend “shared this on Twitter.”
  • Personal branding Embrace geek flag
  • What can David do?
  • http://theoatmeal.com/comics/email_address
  • ou need to have a website and use other media to promote it, because at the end of the day, your website or blog is your only asset. You can get laid off tomorrow and have nothing if you don’t protect yourself ou want to brand yourself, not just as the person of best fit for a job, but as someone who is eager and ecstatic to work for the company. We all subscribe to blogs to receive information based on our interests, at least I hope. Over time we rely on these sources for information to keep us updated on what is happening in certain industries or different trends that are developing. In the past few years, the larger blogs have started to integrate job banks into their own websites, using software/hosting from companies such as Job-a-matic . Many studies have noted that 80% of jobs are taken through networking Majority of jobs aren’t posted online Start a blog today using WordPress.com (for beginners) or install WordPress.org onto your own host (such as GoDaddy or Bluehost ). Before you follow anyone on Twitter, you HAVE TO have a completed profile. This means, you should have a short bio, the location where you’re from, a link to a site that recruiters can go to for more information (I recommend your blog or your LinkedIn profile) and an avatar of yourself (not a clown or Homer Simpson please). This way, you stand a better chance of securing an opportunity or a relationship with people who care enough to read your profile. There are over 130 million blogs in Technorati and you can search through them to possibly find someone who works at one of your top five companies. You can search through corporate groups, pages and people on Facebook . You can even do the same on Twitter. Social media has broken down barriers, to a point where you can message someone you aren’t friends with and don’t have contact information for, without any hassles. Before you message a target employee, realize that they receive messages from people asking for jobs all the time and that they might not want to be bothered on Facebook, where their true friends are. As long as you’ve done your homework on the company and them, tailor a message that states who you are and your interest, without asking for a job at first. Get to know them and then by the 3rd or 4th messages, ask if there is an available opportunity.
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  • Personal branding sp11

    1. 1. Personal Branding By Serena Carpenter (@drcarp) http://serenacarpenter.com Arizona State University March 2010
    2. 2. “ Google is the new resume” <ul><li>57% have searched for themselves (Pew, 2010) </li></ul><ul><li>92% of U.S. children by age of 2 </li></ul><ul><li>80% of Human Resource Dept. are now Googling potential job candidates (eBranding Me, 2010) </li></ul><ul><li>45% employers used social media sites to research candidates (2009 CareerBuilder Survey) </li></ul><ul><ul><li>22% in 2008 </li></ul></ul><ul><ul><li>7% follow you on Twitter </li></ul></ul>
    3. 3. Professional suicide <ul><ul><li>Photos, badmouthing employers, and poor communication skills </li></ul></ul><ul><ul><li>35% did not offer job and 28% fired someone (Careerbuilder, 2009) </li></ul></ul><ul><ul><li>30% of hiring decisions have been affected by search results (eBranding Me, 2010) </li></ul></ul>
    4. 4. Google Social Search <ul><li>Twitter, Flickr and Quora </li></ul>
    5. 5. Online Identity <ul><li>What’s special about you? </li></ul><ul><ul><li>What are you an expert in? </li></ul></ul><ul><li>Personal Brand Assets </li></ul><ul><ul><li>Your Name </li></ul></ul><ul><ul><li>Picture </li></ul></ul><ul><ul><li>Personal brand statement “I am a social media researcher at the Walter Cronkite School of Journalism and Mass Communication.” </li></ul></ul>
    6. 6. Name <ul><li>“ David Thomas” is a pretty bad name for Googling </li></ul>
    7. 7. Unique id <ul><li>Use middle name or use your middle name as your last name </li></ul><ul><ul><li>“ Andrew Dice Clay” was Andrew Clay Silverstein </li></ul></ul><ul><li>Add middle initial </li></ul><ul><li>Change your name </li></ul><ul><ul><li>James Todd Smith - LL Cool J. </li></ul></ul><ul><ul><li>William Bruce Rose - Axl Rose </li></ul></ul><ul><li>Play with your name </li></ul><ul><ul><li>like http://smithjo.hn </li></ul></ul>
    8. 9. Picture <ul><li>Face with limited distractions </li></ul><ul><li>Smile </li></ul><ul><li>Professional and average person clothing </li></ul><ul><li>No sunglasses, no hat, no t-shirts with slogans or intricate patterns </li></ul><ul><li>Females: no plunging necklines or large, dangling earrings </li></ul><ul><li>No high school photos </li></ul>
    9. 10. Personal Brand Statement <ul><li>“ I am a student at the Walter Cronkite School of Journalism and Mass Communication. My major is journalism.” </li></ul>
    10. 11. Personal Brand Statement <ul><li>“ I am a politics and public policy reporter with experience using public records and personal relationships to break stories at all levels of government.” </li></ul><ul><li>“ I am a bilingual print and online journalist who believes in the power journalistic words can have in exposing injustice and catalyzing change.” </li></ul><ul><li>“ I’m a media communications professional with 15 years of journalism and public relations experience, specializing in the use of narrative to inspire emotion.” </li></ul>
    11. 12. <ul><li>linkedin.com/people/your_name </li></ul><ul><li>brightfuse.com/your_name </li></ul><ul><li>flickr.com/photos/yourname </li></ul><ul><li>google.com/profiles/yourname </li></ul><ul><li>yourname.com </li></ul><ul><li>yourname.wordpress.com </li></ul><ul><li>youtube.com/user/yourname </li></ul><ul><li>vimeo.com/yourname </li></ul><ul><li>slideshare.net/yourname </li></ul><ul><li>tumblr.com/yourname </li></ul><ul><li>posterous.com/yourname </li></ul><ul><li>.quora.com/yourname </li></ul><ul><li>scribd.com/yourname </li></ul><ul><li>delicious.com/yourname </li></ul><ul><li>friendfeed.com/yourname </li></ul><ul><li>facebook.com/people/your_name </li></ul><ul><li>favstar.fm/users/twitterid </li></ul><ul><li>about.me </li></ul><ul><li>flavors.me </li></ul><ul><li>*Use your full name and use your full name email </li></ul><ul><li>Post your primary URL on every site </li></ul>
    12. 13. Alerts <ul><li>Set up a Google Vanity alert for your full name with quotes </li></ul><ul><ul><li>“ serena carpenter” and “carpenter, serena” </li></ul></ul><ul><ul><li>http://www.google.com/alerts </li></ul></ul><ul><li>Yahoo Alerts </li></ul><ul><ul><li>http://alerts.yahoo.com/home.php </li></ul></ul><ul><ul><li>Keyword, research, brand </li></ul></ul>
    13. 14. Tips <ul><li>Create your online identity and share URLs </li></ul><ul><li>Understand community language and norms </li></ul><ul><ul><li>Link, link, link </li></ul></ul><ul><li>Create content </li></ul><ul><li>Identify 5 companies </li></ul><ul><li>Subscribe to job microblogs or blogs </li></ul><ul><li>Connect with company employees on web </li></ul><ul><li>Contact person directly </li></ul>
    14. 15. Extra Touches <ul><li>Logo </li></ul><ul><li>Business card </li></ul><ul><li>Custom resume and cover letter </li></ul><ul><li>Website </li></ul><ul><li>Book </li></ul><ul><li>Establish niche area of expertise and “help” other people </li></ul>
    15. 16. Serena Carpenter (@drcarp) http://serenacarpenter.com Walter Cronkite School

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