Chatham Guidance Counsellors Forum


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  • I built my first website in 1997 when I was 14 years old. Worked with Ken Banks (communities, dying industrial town) Worked with Jacquie Burkell (AnonEquity project, SSHRC) Thesis on Social Network Theory 2 years higher education marketing strategy – web & social media Now at the Ivey school of business at UWO I’ve worked in government, commercial, and non-profit across retail, education, agriculture, you name it. The most important lesson I learned was from my Mom when I started using the Internet 13 years ago: don’t use your real name.
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  • Pulled from FB Ad Stats 13,566,500 FB Users in Canada 1,018,440 FB Users 55+ in Canada 1,405,480 FB Users 45-54 in Canada 2,247,280 FB Users 35-44 in Canada 3,676,240 FB Users 25-34 in Canada 4,877,760 FB Users 15-24 in Canada
  • 2 nd fastest growing member community
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  • We used to type in address – now we Google. Google lists your: - Facebook Profile - Twitter Posts - LinkedIn Profile - MySpace Pages - Blog Posts
  • This is what can be found on Facebook – not always, but usually.
  • Participating in social media often means contributing on properties that are owned by someone else.
  • The night before convocation, Stacy Snyder was told she would be receiving a degree in English instead of Education. Millersville University made the decision because an online photo on Snyder's MySpace profile appeared to promote underage drinking. 27-year-old Snyder is suing the university for $75,000 in damages.  - Academica’s Top Ten
  • Helping
  • Technology helping
  • Content
  • Content
  • Before Facebook, social networks were communities based on everything except reality. MySpace Photo No names, fake ages Teens and Musicians together
  • 21% incorrectly believe only CMU users can search their profiles 71% do not realize that everybody at UPitt can search their profiles 40% do not realize that anybody on Facebook can search their profiles 31% do not realize that everybody at CMU can read their profiles On the other side, 23% incorrectly believe that everybody on Facebook can read their profiles
  • Survey Methodology This survey was conducted online within the U.S. by Harris Interactive((C)) on behalf of between May 22 and June 10, 2009 among 2,667 hiring managers and human resource professionals (employed full-time; not self-employed; with at least significant involvement in hiring decisions; non- government) ages 18 and over. With a pure probability sample of 2,667 one could say with a 95 percent probability that the overall results have a sampling error of +/- 1.9 percentage points. Sampling error for data from sub-samples is higher and varies.
  • Chatham Guidance Counsellors Forum

    1. 1. Melissa Cheater Social Web Strategist + Speaker |
    2. 6. Social Media is not a fad. Social Media is a symptom of evolution in communication . Photo by Oldonliner
    3. 8. <ul><li>Online Community </li></ul><ul><li>Individual Profiles </li></ul><ul><li>Autobiographical </li></ul><ul><li>Interaction </li></ul>Photo by erica_marshall
    4. 12. microblog 140 characters many to many public conversations web, desktop & mobile more professionals, more companies
    5. 13. Mobile
    6. 14. Better Phones Faster Networks Richer Content
    7. 16. <ul><li>Casual </li></ul><ul><li>Personal </li></ul><ul><li>Intimate </li></ul><ul><li>Impulsive </li></ul>Photo by zizzy
    8. 23. Full Name
    9. 32.
    10. 33. -
    11. 34. <ul><li>45% of employers are using social networks to research applicants </li></ul><ul><li>11% aren’t, but plan to start </li></ul><ul><li>35% of employers reported content on social networking sites that caused them not to hire the candidate. </li></ul>
    12. 35. <ul><li>provocative or inappropriate </li></ul><ul><li>drinking or using drugs </li></ul><ul><li>bad-mouthing </li></ul><ul><li>poor communication skills </li></ul><ul><li>discriminatory comments </li></ul><ul><li>lied about qualifications </li></ul><ul><li>shared confidential information </li></ul>
    13. 36. <ul><li>&quot;Make sure you are using this resource to your advantage by conveying a professional image and underscoring your qualifications.“ </li></ul><ul><ul><li>Rosemary Haefner, Vice President of Human Resources at CareerBuilder </li></ul></ul>
    14. 37. <ul><li>good feel for personality </li></ul><ul><li>supported candidate's qualifications </li></ul><ul><li>Creativity </li></ul><ul><li>solid communication skills </li></ul><ul><li>well-rounded </li></ul><ul><li>good references </li></ul><ul><li>awards and accolades </li></ul>
    15. 38. - Market Watch
    16. 39. - April 2009, Academica Group / OCUFA
    17. 40. - April 2009, The Toronto Star / Academica Group
    18. 41. <ul><li>Including those with English as first language; and A+ averages in high school </li></ul>
    19. 42. - June 2008, Minneapolis Star-Tribune
    20. 43. - April 2009, Read Write Web
    21. 45. - September 2008, The Vancouver Sun
    22. 46. - February 2009, The Chronicle of Higher Education
    23. 47. Dr. Levin, The Next Digital Divide: Online Social Network Privacy
    24. 48. The Toronto Star, on findings of Dr. Levin et al.
    25. 57. <ul><li>16 Ontarians between 16 and 21, who use Facebook </li></ul>
    26. 68. <ul><li> </li></ul><ul><li> </li></ul>
    27. 69. <ul><li>Google Yourself </li></ul><ul><li>Social Mention </li></ul><ul><li>Twitter Search </li></ul><ul><li>Facebook Search </li></ul><ul><li>Make a list of all your accounts </li></ul>
    28. 70. <ul><li>Think before you post </li></ul><ul><li>Clean up your profiles & past content </li></ul><ul><li>Claim your name (& think before you use your name) </li></ul><ul><li>Keep gripes offline . </li></ul><ul><li>Join Professional groups & communities </li></ul><ul><li>Highlight accomplishments </li></ul>
    29. 71. <ul><li>Melissa Cheater, Social Web Strategist + Speaker </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>