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Chatham Guidance Counsellors Forum

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Chatham Guidance Counsellors Forum

  1. 1. Melissa Cheater Social Web Strategist + Speaker | melissacheater.com
  2. 6. Social Media is not a fad. Social Media is a symptom of evolution in communication . Photo by Oldonliner
  3. 8. <ul><li>Online Community </li></ul><ul><li>Individual Profiles </li></ul><ul><li>Autobiographical </li></ul><ul><li>Interaction </li></ul>Photo by erica_marshall
  4. 12. microblog 140 characters many to many public conversations web, desktop & mobile more professionals, more companies
  5. 13. Mobile
  6. 14. Better Phones Faster Networks Richer Content
  7. 16. <ul><li>Casual </li></ul><ul><li>Personal </li></ul><ul><li>Intimate </li></ul><ul><li>Impulsive </li></ul>Photo by zizzy
  8. 23. Full Name
  9. 32. http://shankman.com/wp-content/uploads//keyinfluencertweet.jpg
  10. 33. - mashable.com
  11. 34. <ul><li>45% of employers are using social networks to research applicants </li></ul><ul><li>11% aren’t, but plan to start </li></ul><ul><li>35% of employers reported content on social networking sites that caused them not to hire the candidate. </li></ul>
  12. 35. <ul><li>provocative or inappropriate </li></ul><ul><li>drinking or using drugs </li></ul><ul><li>bad-mouthing </li></ul><ul><li>poor communication skills </li></ul><ul><li>discriminatory comments </li></ul><ul><li>lied about qualifications </li></ul><ul><li>shared confidential information </li></ul>
  13. 36. <ul><li>&quot;Make sure you are using this resource to your advantage by conveying a professional image and underscoring your qualifications.“ </li></ul><ul><ul><li>Rosemary Haefner, Vice President of Human Resources at CareerBuilder </li></ul></ul>
  14. 37. <ul><li>good feel for personality </li></ul><ul><li>supported candidate's qualifications </li></ul><ul><li>Creativity </li></ul><ul><li>solid communication skills </li></ul><ul><li>well-rounded </li></ul><ul><li>good references </li></ul><ul><li>awards and accolades </li></ul>
  15. 38. - Market Watch
  16. 39. - April 2009, Academica Group / OCUFA
  17. 40. - April 2009, The Toronto Star / Academica Group
  18. 41. <ul><li>Including those with English as first language; and A+ averages in high school </li></ul>
  19. 42. - June 2008, Minneapolis Star-Tribune
  20. 43. - April 2009, Read Write Web
  21. 45. - September 2008, The Vancouver Sun
  22. 46. - February 2009, The Chronicle of Higher Education
  23. 47. Dr. Levin, The Next Digital Divide: Online Social Network Privacy
  24. 48. The Toronto Star, on findings of Dr. Levin et al.
  25. 57. <ul><li>16 Ontarians between 16 and 21, who use Facebook </li></ul>
  26. 68. <ul><li>http://blog.facebook.com/blog.php?post=126129882130 </li></ul><ul><li>http://googlewebmastercentral.blogspot.com/2009/10/managing-your-reputation-through-search.html </li></ul>
  27. 69. <ul><li>Google Yourself </li></ul><ul><li>Social Mention </li></ul><ul><li>Twitter Search </li></ul><ul><li>Facebook Search </li></ul><ul><li>Make a list of all your accounts </li></ul>
  28. 70. <ul><li>Think before you post </li></ul><ul><li>Clean up your profiles & past content </li></ul><ul><li>Claim your name (& think before you use your name) </li></ul><ul><li>Keep gripes offline . </li></ul><ul><li>Join Professional groups & communities </li></ul><ul><li>Highlight accomplishments </li></ul>
  29. 71. <ul><li>Melissa Cheater, Social Web Strategist + Speaker </li></ul><ul><li>[email_address] </li></ul><ul><li>www.twitter.com/mmbc </li></ul><ul><li>www.linkedin.com/in/melissacheater </li></ul><ul><li>www.facebook.com/melissacheater </li></ul><ul><li>www.melissacheater.com </li></ul>

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