Who is watching facebook

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Who is watching facebook

  1. 1. Matthew Jett Hall Fall 2010
  2. 2.  DNSTotal  Bandwidth Spikes  Popular Sites matt.hall@vanderbilt.edu 2 March 2010: 79,000,000 Facebook Queries
  3. 3.  79% of American adults used the internet in 2009, up from 67% in Feb. 2005  46% of online American adults 18+ use a social networking site; up from 8% in 05  73% have a Facebook account  14% have an account on LinkedIn matt.hall@vanderbilt.edu 3
  4. 4. matt.hall@vanderbilt.edu 4
  5. 5. matt.hall@vanderbilt.edu 5 Professional Personal
  6. 6. matt.hall@vanderbilt.edu 6 Professional Personal
  7. 7.  What is reputation? – “Reputation is the general opinion (more technically, a social evaluation) of the public toward a person, a group of people, or an organization. It is an important factor in many fields, such as business, online communities or social status, and includes the social connotations associated with an individual's name” ▪ Source: http://en.wikipedia.org/wiki/Special:Search?search=reputation  How do these reputations form? – Social interactions – Professional interactions – Rating systems – Out of context information – By people with varied backgrounds and interests in your health and welfare – Search engine rankings  Do reputations matter in – Your personal life? – Your professional life? matt.hall@vanderbilt.edu 7
  8. 8.  We take on many social personas  Personal  Professional  Extracurricular  We take on many personas that potentially overlap  Social Networks  Photo and File Sharing  SMS Messages & Electronic Mail  Instant Messaging  VoIP: Skype,Verizon Web Calling  On-Line Games  Corporate and Institutional systems  Blogs and podcasts  Personal and hobby websites  Web publications  Publishing and interactions in these arenas impact your personal and professional reputation.  Who are we to whom and when are we that person to the world?  Can we assume the right to publish what we want without repercussion?  Can we assume that people don’t monitor our “private” lives?  Can we assume a distinction between the professional and personal space?  Can we also assume that life is not fair?  Can we truly maintain an expectation of privacy? matt.hall@vanderbilt.edu 8
  9. 9. matt.hall@vanderbilt.edu 9 • Technology and Web 2.0 blog • Does it merge personal and professional? • Is it just work? • Is it just personal? • Who owns the images? • Is Vanderbilt impacted if I say or do something stupid? I took this picture in White Plains, NewYork at IBM Briefing center. Trip was atVanderbilt expense, I pay for the blog, but it was transmitted on aVanderbilt phone and email. Who owns it? Who is responsible?
  10. 10.  Self Disclosure  VU  The Diva Experiment matt.hall@vanderbilt.edu 10
  11. 11. matt.hall@vanderbilt.edu 11
  12. 12.  “At NewYork University, recruiters from about 30 companies told career counselors that they were looking at the sites…” ▪ “When a Risque Online Persona Undermines a Chance for a Job” New York Times June 11th, 2006  "Sometimes these sites are better than the resumes because we figure out what a person is really like," said Jeff Benjamin, interactive creative director with Crispin Porter + Bogusky, a Miami advertising agency whose clients includeVolkswagen and Burger King. ▪ Not All Profiles Click With Employers; Tampa Tribune. Apr 25, 2006. pg. 1  “Others have warned that prospective employers are trolling Facebook, and that when they have a choice between the applicant pictured in his boxers hoisting a beer bong and the one who is not, they are likely to hire the latter. “ ▪ “Now we're vamping for Big Brother” , The Charleston Gazette. Jun 8, 2006. pg. 4.A matt.hall@vanderbilt.edu 12
  13. 13.  Consulting company in Chicago ▪ Wanted to hire a summer intern ▪ The company's president went online to check on a promising candidate who had just graduated from the University of Illinois. ▪ “..a popular social networking site, the executive found the candidate'sWeb page with this description of his interests: ''smokin' blunts'' (cigars hollowed out and stuffed with marijuana), shooting people and obsessive sex, all described in vivid slang.” ▪ No offer extended ▪ “When a Risque Online Persona Undermines a Chance for a Job” New York Times June 11th, 2006  CU Student Moons the Camera ▪ “A CU student who posted a a picture of himself mooning the camera on FACEBOOK.COM… never imagined it would become fodder during an internship interview.” ▪ The Coloradan February 6th, 2006 matt.hall@vanderbilt.edu 13
  14. 14.  Delta Airlines Flight Attendant- journalspace.com  “It was not until the meeting with human resources and my supervisor on Wednesday, Oct. 6, that I learned the official reason for my suspension: "inappropriate" pictures.The unofficial reason (implied through an intimidating interrogation): blogging.”  This is one of the inappropriate pictures of her in uniform on the aircraft -- you be the judge on the rest matt.hall@vanderbilt.edu 14
  15. 15.  If you advertise, people will form opinions.  I support your right to do what you want and think how you want.  I want you to think about consequences of the way you express yourself.  Should you have an expectation of privacy? Is it self disclosure?  Be cognizant of reality – not personal ideas of fairness.  First Amendment forYou?  I am not a lawyer, but I understand the value of reputation.  The court of reputation may not be forgiving of your privacy or protected speech.  Dismiss the opinions of others at your own peril, not theirs.  ManageYour PersonalOn-line Reputation  Circumspection  Assume it will be seen, read, heard, or watched by all the people you would rather not (Mom, Grandpa, Boss, Significant Other, Ex-Significant Other) matt.hall@vanderbilt.edu 15
  16. 16.  AUP  HR-25  Social MediaToolkit matt.hall@vanderbilt.edu 16
  17. 17.  Federal andTN E-Discovery  Law Enforcement  HR  Diagnostic  Data: 2Q10 matt.hall@vanderbilt.edu 17
  18. 18.  Pew Internet Life Project  Electronic Frontiers Foundation Bloggers Rights:  http://www.eff.org/bloggers/lg/  EFF Student Blog FAQ:  http://www.eff.org/bloggers/lg/faq-students.php  ProQuest (access provided through the Jean and Alexander Heard Library)  “When a Risque Online Persona Undermines a Chance for a Job NewYorkTimes June 11th, 2006  “Online persona can ruin your shot at that job” Alan Finder. SeattleTimes. Seattle, Wash.: Jun 11, 2006. pg. A.1  “Not All ProfilesClickWith Employers”; RICHARD MULLINS.TampaTribune.Tampa, Fla.:Apr 25, 2006. pg. 1  “Now we're vamping for Big Brother” ,The CharlestonGazette.Jun 8, 2006. pg. 4.A  trends.google.com  Vanderbilt AUP: http://www.vanderbilt.edu/info/computing-aup/  Vanderbilt HR-25:  wikipedia.org  Blogsafety.com matt.hall@vanderbilt.edu 18

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