Your SlideShare is downloading. ×
HOW TO: Build Contacts with  Bloggers through CONTENT
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

HOW TO: Build Contacts with Bloggers through CONTENT

19,912
views

Published on

Getting prepared for MyBlogGuest Twitter chat this Thursday: It will all be about linking!

Getting prepared for MyBlogGuest Twitter chat this Thursday: It will all be about linking!

Published in: Business, Technology

4 Comments
7 Likes
Statistics
Notes
No Downloads
Views
Total Views
19,912
On Slideshare
0
From Embeds
0
Number of Embeds
15
Actions
Shares
0
Downloads
11
Comments
4
Likes
7
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. HOW TO: BuildContacts withBloggers throughCONTENT
  • 2. 1. SmartLinking
  • 3. Links have beenthe most efficient way tobuild contacts for years
  • 4. Linking to a blog post = leavinga comment (Trackback) =attracting attention
  • 5. What makeslinking smart?
  • 6. 1. Find real bloggers to link to
  • 7. 1. Find real bloggers to link to (NObusiness blogs or huge magazines ->They don’t interact much)
  • 8. 1. Find real bloggers to link to (NObusiness blogs or huge magazines ->They don’t interact much)2. Link to actively-interacting bloggers
  • 9. 1. Find real bloggers to link to (NObusiness blogs or huge magazines ->They don’t interact much)2. Link to actively-interacting bloggers(Those who always reply tocomments)
  • 10. 1. Find real bloggers to link to (NObusiness blogs or huge magazines ->They don’t interact much)2. Link to actively-interacting bloggers(Those who always reply tocomments)3. Link to amateur bloggers
  • 11. 1. Find real bloggers to link to (NObusiness blogs or huge magazines ->They don’t interact much)2. Link to actively-interacting bloggers(Those who always reply tocomments)3. Link to amateur bloggers (Avoidprofessional bloggers who may bemaking money by selling links)
  • 12. Important: Link to POSTS (not homepages, category pages, etc.) becausetrackbacks will come as the comment
  • 13. Advanced tip:When linking, try mentioning the sitename AND/OR the author’s nameAND/OR the author’s moniker / Twitterusername
  • 14. You’ll be surprised how many bloggers track theirname mentions using Google Alerts or similar tools.
  • 15. 2. Social mediatagging
  • 16. Social media tagging = new linking(just more fun)
  • 17. Exercise:1.While you write a blog post, findinteracting blogs to reference
  • 18. Exercise:1.While you write a blog post, findinteracting blogs to reference2.Find the authors as well as the blogson Twitter, Facebook and Google Plus(Create special lists / circles for them,e.g. “Sources”)
  • 19. Exercise:1.While you write a blog post, findinteracting blogs to reference2.Find the authors as well as the blogson Twitter, Facebook and Google Plus(Create special lists / circles for them,e.g. “Sources”)3.Once your article is live, scheduleseveral tweets / shares to tag them allwithin a few days
  • 20. Don’t forget to interact with your sociallists after that as well!