I built my first website in 1997 when I was 14 years old.Worked with Ken Banks (communities, dying industrial town)Worked with Jacquie Burkell (AnonEquity project, SSHRC)Thesis on Social Network Theory2 years higher education marketing strategy – web & social mediaNow at the Ivey school of business at UWOI’ve worked in government, commercial, and non-profit across retail, education, agriculture, you name it.The most important lesson I learned was from my Mom when I started using the Internet 13 years ago: don’t use your real name.
One Desk, Five Sites: Maintaining web presences across your website, Twitter, Facebook and beyond
One Desk, Five Sites:Stretching Your Resources Across the Social Web<br />Melissa Cheater<br />Social Web Strategist + Speaker | melissacheater.com <br />
Step 1: Old Rules Apply<br /><ul><li>Take the time to plan
Take the time to stay organized</li></li></ul><li>Step 1a: Information Architecture<br />
Situation 1: News Release<br />Publish to RSS<br />RSS import to Facebook<br />RSS import to Twitter (Hootsuite, Twitterfeed)<br />RSS pull into other web pages<br />
Quick RSS Fix: WordPress + Page Links To<br />Create a wordpress blog<br />Post every news release as a new blog entry<br />Install Page Links To plug-in<br />For each new entry, paste the original (non-blog) URL into Page Links To field<br />RESULT: RSS Feed where all links actually go to your original, non-blog pages<br />