One Desk, Five Sites:Stretching Your Resources Across the Social Web<br />Melissa Cheater<br />Social Web  Strategist + Sp...
Step 1: Old Rules Apply<br /><ul><li>Take the time to plan
Take the time to stay organized</li></li></ul><li>Step 1a: Information Architecture<br />
Information Architecture<br />
Information Architecture 2.0<br />
Information Architecture 3.0?<br />
Step 1b: Add Feed Architecture<br />
0<br />
1<br />
2<br />2<br />
3<br />
3<br />Ivey in the News<br />Upcoming Events<br />Faculty/Research Blogs<br />Recruitment Blogs<br />Student Blogs<br />Iv...
Step 2: Prepare to Monitor<br />
Facebook<br />Defensio Application (Email, FB App)<br />Social Mention (Email, RSS, Web)<br />NutshellMail (Email)<br />Go...
socialmention.com<br />
community page<br />
Twitter<br />Hootsuite, (Team, Web, Mobile)<br />Cotweet (Team, Email, Web)<br />Tweetdeck, Seesmic (Desktop, Web, Mobile)...
hootsuite.com<br />
cotweet.com<br />
“Outlook” style alerts<br />Multiple accounts<br />Multiple platforms<br />Aggregated Columns<br />Search Columns<br />Lis...
YouTube/flickr<br />YouTube Channel (Email notifications)<br />Social Mention (RSS)<br />Google Search (RSS, Email Notific...
Mobile Solutions<br />Boxcar: Push notifications from accounts and/or RSS feeds to your iPhone<br />itweetreply: Push twit...
Step 3: Prepare to Measure<br />
Facebook<br />Download reports regularly<br />Nice to track<br />New fans, Lost fans<br />Likes/Comments<br />Photo/Video ...
Twitter<br />Hootsuite<br />Bit.ly<br />Nice to track:<br />New followers, Lost followers<br />Tag frequency<br />Replies,...
YouTube/flickr<br />Google Click URL’s<br />Nice to track:<br />Views<br />Comments<br />Attention<br />
Step 4: Use Distribution Tools<br />
Situation 1: News Release<br />Publish to RSS<br />RSS import to Facebook<br />RSS import to Twitter (Hootsuite, Twitterfe...
Quick RSS Fix: WordPress + Page Links To<br />Create a wordpress blog<br />Post every news release as a new blog entry<br ...
Situation 2: In the News<br />Delicious.com Account<br />Browser Bookmark (IE/Firefox)<br />Connect Delicious.com RSS to w...
Situation 3: Guest Speaker<br />Choose Distribution Source:<br />Web: Hootsuite<br />Desktop: Seesmic/Tweetdeck<br />Mobil...
Results:<br />Anything RSS’d goes to <br />Homepage<br />Twitter Accounts<br />Facebook Pages<br />Content Pages/Right Col...
Results:<br />Any status update goes to combo of:<br />Twitter Accounts<br />Facebook Pages<br />
Photos:<br />Low quality flickr > facebook applications<br />Facebook Albums: Views, Comments<br />Flickr: <br />RSS > Web...
Video:<br />YouTube<br />Free<br />Embed<br />HD<br />iPhone/Mobile Friendly<br />Push to Twitter<br />
Case: Ivey Olympics<br />Twitter : @iveyolympics, #iveyolympics<br />Pulled into campaign site<br />Posts via email, text ...
Better Phones<br />Faster Networks<br />Richer Content<br />
InStyle<br />Bberry application<br />
here’s how<br />
bblauncher.com $3<br />
wordpress theme $0<br />
Recap: Your Greatest Weapons<br />Distribution: RSS, Ping.FM, Hootsuite<br />Update Multiple Accts: Ping.fm, Hootsuite<br ...
Melissa Cheater,Social Web Strategist + Speaker<br />info@melissacheater.com<br />www.twitter.com/mmbc<br />www.linkedin.c...
Upcoming SlideShare
Loading in …5
×

One Desk, Five Sites: Maintaining web presences across your website, Twitter, Facebook and beyond

2,144 views

Published on

Published in: Education, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,144
On SlideShare
0
From Embeds
0
Number of Embeds
11
Actions
Shares
0
Downloads
14
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • I built my first website in 1997 when I was 14 years old.Worked with Ken Banks (communities, dying industrial town)Worked with Jacquie Burkell (AnonEquity project, SSHRC)Thesis on Social Network Theory2 years higher education marketing strategy – web &amp; social mediaNow at the Ivey school of business at UWOI’ve worked in government, commercial, and non-profit across retail, education, agriculture, you name it.The most important lesson I learned was from my Mom when I started using the Internet 13 years ago: don’t use your real name.
  • One Desk, Five Sites: Maintaining web presences across your website, Twitter, Facebook and beyond

    1. 1. One Desk, Five Sites:Stretching Your Resources Across the Social Web<br />Melissa Cheater<br />Social Web Strategist + Speaker | melissacheater.com <br />
    2. 2. Step 1: Old Rules Apply<br /><ul><li>Take the time to plan
    3. 3. Take the time to stay organized</li></li></ul><li>Step 1a: Information Architecture<br />
    4. 4. Information Architecture<br />
    5. 5. Information Architecture 2.0<br />
    6. 6. Information Architecture 3.0?<br />
    7. 7. Step 1b: Add Feed Architecture<br />
    8. 8. 0<br />
    9. 9. 1<br />
    10. 10. 2<br />2<br />
    11. 11. 3<br />
    12. 12. 3<br />Ivey in the News<br />Upcoming Events<br />Faculty/Research Blogs<br />Recruitment Blogs<br />Student Blogs<br />Ivey Business Journal<br />Alumni Newsletter<br />One-Off Announcements<br />Twitter Feeds<br />Flickr Feeds<br />
    13. 13. Step 2: Prepare to Monitor<br />
    14. 14. Facebook<br />Defensio Application (Email, FB App)<br />Social Mention (Email, RSS, Web)<br />NutshellMail (Email)<br />Google Site Search (Email, RSS, Web)<br />
    15. 15. socialmention.com<br />
    16. 16. community page<br />
    17. 17. Twitter<br />Hootsuite, (Team, Web, Mobile)<br />Cotweet (Team, Email, Web)<br />Tweetdeck, Seesmic (Desktop, Web, Mobile)<br />Social Oomph, Tweetbeep (Email)<br />socialmention.com<br />search.twitter.com<br />
    18. 18. hootsuite.com<br />
    19. 19.
    20. 20. cotweet.com<br />
    21. 21. “Outlook” style alerts<br />Multiple accounts<br />Multiple platforms<br />Aggregated Columns<br />Search Columns<br />Lists<br />
    22. 22.
    23. 23. YouTube/flickr<br />YouTube Channel (Email notifications)<br />Social Mention (RSS)<br />Google Search (RSS, Email Notification)<br />iGoogle (browser start page)<br />
    24. 24. Mobile Solutions<br />Boxcar: Push notifications from accounts and/or RSS feeds to your iPhone<br />itweetreply: Push twitter reply, message and search notifications<br />Tweetdeck, Hootsuite, Seesmic + ping.fm<br />
    25. 25. Step 3: Prepare to Measure<br />
    26. 26. Facebook<br />Download reports regularly<br />Nice to track<br />New fans, Lost fans<br />Likes/Comments<br />Photo/Video views/comments<br />Overall traffic<br />Google Click URLs<br />
    27. 27. Twitter<br />Hootsuite<br />Bit.ly<br />Nice to track:<br />New followers, Lost followers<br />Tag frequency<br />Replies, Direct messages<br />Google Click URL’s<br />
    28. 28. YouTube/flickr<br />Google Click URL’s<br />Nice to track:<br />Views<br />Comments<br />Attention<br />
    29. 29.
    30. 30. Step 4: Use Distribution Tools<br />
    31. 31. Situation 1: News Release<br />Publish to RSS<br />RSS import to Facebook<br />RSS import to Twitter (Hootsuite, Twitterfeed)<br />RSS pull into other web pages<br />
    32. 32. Quick RSS Fix: WordPress + Page Links To<br />Create a wordpress blog<br />Post every news release as a new blog entry<br />Install Page Links To plug-in<br />For each new entry, paste the original (non-blog) URL into Page Links To field<br />RESULT: RSS Feed where all links actually go to your original, non-blog pages<br />
    33. 33.
    34. 34. Situation 2: In the News<br />Delicious.com Account<br />Browser Bookmark (IE/Firefox)<br />Connect Delicious.com RSS to website, facebook, twitter, etc.<br />
    35. 35. Situation 3: Guest Speaker<br />Choose Distribution Source:<br />Web: Hootsuite<br />Desktop: Seesmic/Tweetdeck<br />Mobile: Seesmic<br />Email: Ping.fm<br />SMS: Ping.fm<br />Draft, Proofread<br />Schedule and/or send<br />
    36. 36. Results:<br />Anything RSS’d goes to <br />Homepage<br />Twitter Accounts<br />Facebook Pages<br />Content Pages/Right Columns<br />Mobile Apps<br />
    37. 37. Results:<br />Any status update goes to combo of:<br />Twitter Accounts<br />Facebook Pages<br />
    38. 38. Photos:<br />Low quality flickr > facebook applications<br />Facebook Albums: Views, Comments<br />Flickr: <br />RSS > Webpages, Blogs, Microsites<br />Push to Twitter<br />What’s your goal?<br />
    39. 39. Video:<br />YouTube<br />Free<br />Embed<br />HD<br />iPhone/Mobile Friendly<br />Push to Twitter<br />
    40. 40. Case: Ivey Olympics<br />Twitter : @iveyolympics, #iveyolympics<br />Pulled into campaign site<br />Posts via email, text message, mobile apps<br />Photos via secret email address + twitpic<br />Facebook:<br />Photo uploads, blog import, custom tab<br />Flickr:<br />Photos via photos@ivey.ca + twitpic<br />Community Blogs via FeedWordPress<br />
    41. 41.
    42. 42.
    43. 43. Better Phones<br />Faster Networks<br />Richer Content<br />
    44. 44. InStyle<br />Bberry application<br />
    45. 45.
    46. 46. here’s how<br />
    47. 47. bblauncher.com $3<br />
    48. 48. wordpress theme $0<br />
    49. 49. Recap: Your Greatest Weapons<br />Distribution: RSS, Ping.FM, Hootsuite<br />Update Multiple Accts: Ping.fm, Hootsuite<br />Monitoring: SocialOomph, SocialMention<br />Mobile: Ping.fm, TweetDeck, iTweetReply<br />Facebook: Nutshell Mail, Defensio<br />Your iPhone. Period.<br />
    50. 50. Melissa Cheater,Social Web Strategist + Speaker<br />info@melissacheater.com<br />www.twitter.com/mmbc<br />www.linkedin.com/in/melissacheater<br />www.facebook.com/melissacheater<br />www.melissacheater.com<br />

    ×