HOW TO: Build Contacts with Bloggers through CONTENT

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Getting prepared for MyBlogGuest Twitter chat this Thursday: It will all be about linking!

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HOW TO: Build Contacts with Bloggers through CONTENT

  1. 1. HOW TO: Build Contacts with Bloggers through CONTENT
  2. 2. 1. Smart Linking
  3. 3. Links have been the most efficient way to build contacts for years
  4. 4. Linking to a blog post = leaving a comment (Trackback) = attracting attention
  5. 5. What makes linking smart?
  6. 6. 1. Find real bloggers to link to
  7. 7. 1. Find real bloggers to link to (NO business blogs or huge magazines -> They don’t interact much)
  8. 8. 1. Find real bloggers to link to (NO business blogs or huge magazines -> They don’t interact much) 2. Link to actively-interacting bloggers
  9. 9. 1. Find real bloggers to link to (NO business blogs or huge magazines -> They don’t interact much) 2. Link to actively-interacting bloggers (Those who always reply to comments)
  10. 10. 1. Find real bloggers to link to (NO business blogs or huge magazines -> They don’t interact much) 2. Link to actively-interacting bloggers (Those who always reply to comments) 3. Link to amateur bloggers
  11. 11. 1. Find real bloggers to link to (NO business blogs or huge magazines -> They don’t interact much) 2. Link to actively-interacting bloggers (Those who always reply to comments) 3. Link to amateur bloggers (Avoid professional bloggers who may be making money by selling links)
  12. 12. Important: Link to POSTS (not home pages, category pages, etc.) because trackbacks will come as the comment
  13. 13. Advanced tip: When linking, try mentioning the site name AND/OR the author’s name AND/OR the author’s moniker / Twitter username
  14. 14. You’ll be surprised how many bloggers track their name mentions using Google Alerts or similar tools.
  15. 15. 2. Social media tagging
  16. 16. Social media tagging = new linking (just more fun)
  17. 17. Exercise: 1.While you write a blog post, find interacting blogs to reference
  18. 18. Exercise: 1.While you write a blog post, find interacting blogs to reference 2.Find the authors as well as the blogs on Twitter, Facebook and Google Plus (Create special lists / circles for them, e.g. “Sources”)
  19. 19. Exercise: 1.While you write a blog post, find interacting blogs to reference 2.Find the authors as well as the blogs on Twitter, Facebook and Google Plus (Create special lists / circles for them, e.g. “Sources”) 3.Once your article is live, schedule several tweets / shares to tag them all within a few days
  20. 20. Don’t forget to interact with your social lists after that as well!

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