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Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr
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Community Conference 2011 - GOOD, Max Schorr

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  • 1. notes from the beginning of a communitywww.good.is / @good / facebook.com/goodinc
  • 2. Why?
  • 3. $ meaning
  • 4. $ meaning fun
  • 5. $ meaning fun = broken world
  • 6. The 100 year project
  • 7. funGOOD = meaning $
  • 8. the community is the brand
  • 9. Issue 006: design as problem solving
  • 10. What is socially conscious media?entertaining relevant
  • 11. idealismpragmatism action = impact
  • 12. “We can have both in Copenhagen.” - Frank Jensen
  • 13. Selfish AltruisticGood for Me Good for world
  • 14. Selfish AltruismGood for Me and World
  • 15. Common SenseGood for Me and World
  • 16. GOOD Metrics profit *____ *2011harm social impact *2008 loss
  • 17. GOOD = powering what worksaligning individuals and business with society
  • 18. individualcommunity
  • 19. community
  • 20. Latin roots of Community “com” = with / together “munus” = gift / service …Give together, Serve with…
  • 21. Reciprocal ValueCreating & Exchanging Shared Value
  • 22. GOOD December- Pop-up community center in NY (2008) & LA (2009)- http://www.youtube.com/watch?v=rtj-CEGOfew
  • 23. global localpecha kucha, TEDx, likeminds, 350.org, parking day, the internet
  • 24. GOOD localnewsletter + collaborative action + community events
  • 25. authenticity scale
  • 26. Copenhagen?
  • 27. three legged media• Concept > MISSION <• Circulation > COMMUNITY <• Advertising > ACTION <
  • 28. Concept / contentIdentify the problem: ‘do-gooder is a pejorative term. It is not cool to do good’Try a solution: ‘rebrand good. give good teeth and cultural appeal’
  • 29. Circulation / audience / community Identify the problem: ‘direct mail is off brand. we cannot afford $42 per subscriber’ Try a solution: ‘choose 12 of our favorite non-profits; give 100% of $20 subscription fee’
  • 30. CommunityIdentify the problem: ‘Choose Good Campaign is not catching on’Try a solution: ‘host events in target cities and offer free drinks for subscribers’= 50k subscribers, built real community, embodied missionraised $1 million, saved over $1 million
  • 31. Google distribution Grow by being useful*Hire coders, get schools to train more coders
  • 32. Facebook distribution Grow by being social
  • 33. Print as Mobile?
  • 34. AdvertisingIdentify the problem: ‘advertising is adversarial’Try a solution: ‘help businesses do well by doing good. align business strategy with social impact’
  • 35. 1=3
  • 36. $1 of advertising --> $1 of engagement $1 of employee motivation $1 of social impact
  • 37. Design a livable street
  • 38. 1. alliance of ENDS and MEANS -> every step with integrity2. alignment of business and community -> the community is the brand3. it will never be better than it is now -> with love
  • 39. Authenticity(do what you think is right, not what you are supposed to do)-Transparency(do people/media/employees love you more when they know more)-Creativity (solving problems in original and practical ways)-Utility(business results and social impact)-Love (is your team putting heart into it? do you love it?)
  • 40. - Understand the needs and use cases of your community.- Be a part of your community authentically.- Make the communityʼs success your success, your focus.- Design to enable trust, let people share your story & champion your success.- The community is the brand. The brand is the community, a living thing.
  • 41. Thank youwww.good.is - @GOOD - facebook.com/goodinc

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