3. According to the
world bank, you
are in the 20%
richest part the
world population if
you earn nothing
more than $153 a
month.
The richest 10% of
adults are accounted
for 85% of the world’s
total assets.
4. Bad business practices are
wasting resources, polluting the
environment and leading to more
poverty in the world.
Not exactly
something you
can call
sustainable.
5. But it is a
business
problem
too!
Think about it; companies are selling products
to less than 20% of the world’s population,
and they are destroying their own future.
6. We transform problems into opportunities
“Poverty is not only a
huge social problem,
it’s a missed business
opportunity.”
7. So what to do?
Imagine
a world without poverty, its
After all, in the
using resources smartly.
not so long
Companies will
have a much bigger market term, there is
and create value for all
shareholders, the people of
the planet. no profitable
We believe companies company in a
play a key role in creating
positive change. poor society.
8. This is not about
CSR (or greenwashing).
If you ask us CSR is dead
and buried, because it is
based on doing less bad,
instead of profiting from
the huge potential of
social innovation.
Move from social
responsibility to social
leadership and play a
positive role in creating
corporate shared
value (CSV).
9. “BE GOOD,
NOT LESS
BAD!”
-Michael Braungart & William McDonough-
Creators of the Cradle to Cradle philosophy
10. This is how we see it…
1. First of all companies need to be responsible.
We can’t create the world we have in mind,
when companies keep on polluting, wasting
important resources, only creating more
poverty and basically having no vision for
tomorrow.
2. We believe that companies can create
products, services and communication that
generates shared value, so not only the 4.
company and shareholders but also society
and the planet profits. We call this (corporate) We all profit.
social innovation. Now that is real
3. This way companies are not only taking their
sustainability!
responsibility, but also creating shared value,
and ultimately their own future.
11. WE ARE TIRED OF
TALKING (AND WOW!, DO PEOPLE TALK
A LOT ABOUT CSR)
IT’S TIME FOR
SOME ACTION
12. Using brand power
+People trust brands
more than
goverments,
politicians and even
the companies that
own the brands.
+Why not use that
incredible power to NIKE STAND UP SPEAK UP CAMPAIGN
make a positive Nike used its brand power to fight
change in the world? discrimination
13. Change the perspective
+Profit is not only
measured in money.
+The value of brands
lies not only in their
contribution to
commercial success,
but in their potential COCA-COLA/COLA LIFE IN AFRICA
Coca-Cola unleashed the power of its
contribution to social distribution channels by not only distributing
progress. soft drinks, but also life-saving medicines to
the most remote villages in Africa.
14. Think outside the box
+We don’t know which
issues we will face in
the future, so we need
to be creative and
innovative to propose
solutions today.
Unleash creativity and
benefit from it. GE’S ECOMAGINATION
Ecomagination is GE's R&D initiative which
imagines and builds innovative solutions to
today's environmental challenges while
driving economic growth.
15. You will benefit now and in the
long term (that is sustainability!)
+ You will engage better with your customers
+ You will inspire current workers and recruit
new talents
+ You will become more desirable for
business partners
+ You will establish better relationships with
local communities, NGO’s, suppliers,
goverments, etc.
+ You will gain positive media coverage
16. “We can’t solve
problems by using
the same kind of
thinking we used
when we created
them.”- ALBERT EINSTEIN
17. How we can
help you
We are a positive bunch.
We transform problems
into challenges,
into possibilities,
into profit.
18. How we can help you
1- Social Innovation Consultancy
+ Development and consultancy for your
community/sustainable program to
maximize impact and create shared
value
+ Employee engagement programs
+ Brainstorms/creativity sessions
19. How we can help you
2 - Sustainable Communications
+ Strategic communication plans
We’d like to show you how to unleash brand power
and develop communication that inspires the world.
+ Social media campaigns turned truly social
We believe that digital media and technology give
us a big opportunity to make the world more
human.
+ Social design
We believe design can change the world.
20. How we can help you
3 - Inspirational Trainings to unleash
your full potential
+ Diversity & Innovation Training
A dynamic and interactive workshop
that provides tools and knowledge to
generate new ideas and turn them
into opportunities for growth.
+ Tailor-made trainings and off-sites Economists say
for your team/organization that 50-60% of a
+ Crash-course in social innovation. company’s growth
An inspirational session to get you comes from
updated and ready to start. innovation
21. Our believes
+ Doing business with values
+ Every business has to be responsible at its core
+ Social innovation is the future of business
+ Thinking outside the box. We can’t solve problems of the system, by
solutions created by the system
+ Companies have an incredible power to create positive change
+ All people of the planet are shareholders which have the right on shared
value
+ Collaboration is more important than competition as the motor for
development
+ We are all connected: companies, society, values, humanity
+ Creativity, diversity and innovation
+ There are no magic solutions, every situation requires a tailor-made and
personal approach
+ The knowledge and tools are all around us, it’s just a matter of vision and
perseverance
+ Accepting failure is the road to success
22. We know what we are
talking about, but
we’d rather act
Our team has the perfect mix of knowledge and
experience gained in both the social,
advertising and corporate world. We know the
power of sustainable development lies in
listening and collaboration.
