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Web2.0 Presentation

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Web2.0 Presentation

  1. 1. Report 2.0 <ul><li>Julie LEMONDE </li></ul><ul><li>Genevieve LAMY </li></ul>
  2. 3. Community, community, community
  3. 4. Why now ?
  4. 5. How ?
  5. 6. Can this pay ?
  6. 7. Why now ?
  7. 8. Industrialization era
  8. 10. Information era
  9. 11. Infobesity
  10. 14. Attention economy
  11. 15. Conversation era
  12. 18. « More Than 60% of Fortune 1000 Companies With a Web Site Will Connect to or Host a Form of Online Community by 2010. » Gartner
  13. 19. Online Communities vs Traditional sites
  14. 20. britannica.com vs wikipedia.org
  15. 21. video.google.com vs youtube.com
  16. 22. yellowpages.com vs yelp.com
  17. 23. stylefeeder.com
  18. 27. How?
  19. 28. Traditionally
  20. 30. Analysis DEV Consumers
  21. 31. Analysis Dev Consumers
  22. 32. Dev Consumers Analysis
  23. 33. Dev Consumers Analysis
  24. 34. Dev Consumers Analysis
  25. 35. Dev Consumers Analysis
  26. 36. Analysis Dev Consumers
  27. 38. Analysis Dev Consumers
  28. 39. Now in New York.
  29. 40. Consumers Analysis Dev
  30. 41. We listen.
  31. 42. We observe.
  32. 43. We dive.
  33. 46. AOF Method: Activities Objects Features/Tasks
  34. 47. Activities: Focus on one and only one primary activity What your audience is doing?
  35. 48. Objects: Identify the social objects What are the objects that people interact with while doing that activity?
  36. 49. Tasks: Choose the core feature set What are the actions that people perform on the objects?
  37. 50. Examples
  38. 51. Motivation: Entertainment Activities: Rent movies Tasks: Suggest, comment, discuss with friends & family... Objects: Movies
  39. 53. Motivation: Purchase products Activities: Shopping Tasks: Add to cart, search products, compare and discuss about book… Objects: Books
  40. 55. Motivation: Save souvenirs Activities: Share photos Tasks: Show, comment, share photos, create albums… Objects: Photos
  41. 57. Knitting Motivation: Create a work of art Activités: Knitting Tâches: Share pattern, find trends, show your work of art, discuss, get inspired… Objets: Patterns
  42. 59. vogueknitting.com vs ravelry.com
  43. 60. Activity Content
  44. 61. « We’re not in the business of keeping the media compagnies alive. We’re in the business of connecting with consumers. » Trevor Edwards, Nike’s corporate vice president for global brand and category management
  45. 62. Can this pay ?
  46. 63. « ROI for communities »
  47. 64. Dave Carter, Awareness Co-Founder and CTO
  48. 65. Expenses Revenues Marketing: Dev & Content: Design: Sales: SEO: 4 $ 2 $ 2 $ 2 $ 2 $ Banners: Emails: 14 $ 14 $ Revenues - expenses = 20 $
  49. 66. Expenses Revenues Marketing: Dev & Content: Design: Sales: SEO: 2 $ 8 $ 2 $ 2 $ 1 $ Banners: Emails: New sources: 25 $ 25 $ 25 $ Revenues - expenses = 60 $
  50. 67. New revenue sources
  51. 68. « With a community, consumer are no longer an audience; they are conversation partners. » Sam Fleming, CEO of CIC
  52. 69. Pay to post vs Pay to interact
  53. 70. John vs Robert
  54. 71. Offline/Online events
  55. 72. Pay to learn
  56. 73. Pay to bring together
  57. 74. Loyalty

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