This talk is about how to introduce effective gamification on a project, about different gamification modes and real-life examples of successful gamification implementation for Test Team activities.

1. POWERFULL GAMIFICATION
GALYNA DOKSVEL

2. ABOUT THE TALK
•WHAT IS GAMIFICATION
•GAMIFICATION MODES
•CASE STUDIES
•LESSONS LEARNED

3. TAKEAWAYS
SET OF EASY-SCALED INSTRUMENTS AND
PRACTICES YOU WILL BE ABLE TO CUSTOMIZE
AND RE-USE… AND BIT OF INSPIRATION

4. LET’S
PLAY A GAME
FIRST

6. WHAT IS GAMIFICATION

7. Gamification is design that places the most emphasis on
human motivation in the process. Gamification is the craft of
deriving all the fun and engaging elements found in games
and applying them to real-world or productive activities”
@yukaichou

10. The truth is this: in today’s society, computer
and video games are fulfilling genuine human
needs that the real world is currently unable
to satisfy. Games are providing rewards that
reality is not. They are teaching and inspiring
and engaging us in ways that reality is not.
They are bringing us together in that ways
that reality is not.
Jane McGonigal

11. GAMIFICATION MODES

12. BACKGROUND MODE

13. EVENT-BASED MODE

14. CASE STUDIES

15. QUIZES
Choose the best options to get element with ‘DiCaprio’ text

16. What is the better way to select movie director by name in
dropdown?

17. WORKSHOPS

18. REGULAR LOGIN

19. LOGIN DURING TEST

20. LOGIN BY END USER

22. DEVIL IN DETAILS

23. RETROSPECTIVES

24. ENGAGENMENT KILLER

25. SITUATION CONTROL COOL GUY
WORKINGHARD
WHAT IF..? WTF?!
JACK SPARROW FACES
OR
MICHAEL SCHUR
MUSTASHES

26. WHAT WE
COULD
HAVE DONE
BETTER?
WORKING HARD
IDEAS? ACTION ITEMS?
BRIDGET FACES

27. FEEDBACK

29. LESSONS LEARNED

30. TREAT EACH EVENT AS SMALL PROJECT
• Event results
• Retrospective
• Content
• Arrangements
• Evaluation
system
• Formalization
• Goal
• Audience
• Format
• Topic
• Metrics 10% 70 %
5%15%
PREPAREDEFINE
ANALYZE
RESULTS EVENT

31. GAMIFICATION IS CONTEXT-DEPENDING

32. GAMIFICATION IS AN INSTRUMENT
– NOT A CURE

33. GAMIFICATION IS NOT A SELF-GOAL

34. GAMIFICATION SHOULD BE TOLERANT

35. LET’S
PLAY A GAME
AGAIN

37. Game design isn’t just a technological craft. It’s a twenty-first-
century way of thinking and leading. And gameplay isn’t just a
pastime. It’s a twenty-first-century way of working together to
accomplish real change.
Jane McGonigal

38. USEFUL INFO
http://jurgenappelo.com
http://yukaichou.com
https://janemcgonigal.com
http://www.icebreakers.ws
https://www.mentimeter.com

39. YOUR QUESTIONS NOW ASK