Internet Jerk: How I learned to stop making junk and start making stuff that matters.

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The world's biggest brands and best digital talent are actively making the internet worse, bit by bit. But there’s no good reason why we shouldn’t be using the same opportunities to make stuff that adds value to people's lives. This is Adam's story of learning to design for Good.

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Internet Jerk: How I learned to stop making junk and start making stuff that matters.

  1. 1. Internet Jerk or: How I learned to stop making junk and start making stuff that matters Adam Morris • studiothick.com • @monsieurmorris
  2. 2. What a jerk
  3. 3. Doing > Saying
  4. 4. Differentiation Making a difference to
  5. 5. Waste and debt
  6. 6. Economic debt
  7. 7. Environmental debt 2011 2012 2013 Earth Overshoot Day: 20 August Global Footprint Network, 2013
  8. 8. Social debt We (or, as designers—the organisations we work for) go into social debt when we waste people’s time, energy, resources; when we take from them without giving them anything of meaningful value in return.
  9. 9. Thick value
  10. 10. As we're discovering the hard way, capitalism is predicated on extracting wealth from people, communities, society, nature, and the future — and so the fundamental challenge of the 21st century is learning to create authentic, meaningful, lasting value for them. Umair Haque The New Capitalist Manifesto
  11. 11. Value transfer Value creation to
  12. 12. Making products and experiences that improve people’s lives, creating real social and environmental benefit.
  13. 13. From saying to doing
  14. 14. Design for people, not pixels
  15. 15. How might we add meaningful and actionable context / insight into people’s mobility data?
 Outcome = measurably healthier customers
  16. 16. Think beyond the browser
  17. 17. Shift the conversation toward a problem worth solving
  18. 18. Re-cap
  19. 19. • Design for people, not pixels. Think ‘value creation for humans’ • Think beyond the browser. Broader opportunity to interact in the real world, we can add genuine value to their lives. • Shift conversation towards problems worth solving. Opportunity to create thick value; thick value reduces waste and avoids social/environmental debt.
  20. 20. Thanks. Adam Morris • studiothick.com • @monsieurmorris
  21. 21. http://slidesha.re/1hmcduj ! adam@studiothick.com @monsieurmorris www.studiothick.com

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