GiveModo
“Make Giving Easy”
Team
Matt Thelen, Hustler
•d.light
•Goldman Sachs
Dash Victor, Product Picker
•Square
•Deloitte
Joe Suh, Hacker
•Founder, ...
Traction
Customers raised
$10K through app
since Feb ’14
10 paying customers,
including Goodwill
122 Interviews, 1 conference
Experiments
Customers
What We Learned – Customers
Value Prop
Resources + Relationships
What We Learned Resources + Relationships
Next Steps
1. Self-fund until we hit our
metric goals
2. Spend time talking with
customers, not investors
3. Bring on Facu...
Video
http://youtu.be/c7PUOleJEqw
APPENDIX
Market Size
● TAM = $2.8B
● SAM = $644M
● Target = $129M
● Stats:
○ TAM: $229B donated by individuals to
NPs ($101B to chu...
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Givemodo Berkeley Final Presentation

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  • Big impact; beyond checks
  • Customer development interviews; most customers were interviewees
  • What we did
    We got out of the building and spoke with both sides of the market (donors and churches along with different religions, geographies, organization sizes, people inside & outside of our networks, referrals). We also spoke with many other industry participants like Channel partners, Suppliers, Competitors, Investors & others.
    To cap it off, we spoke to hundreds of customers at a conference.
  • What we did
    Landing page experiments for revenue model
    AdWords campaigns to calculate CAC
    Facebook campaigns to calculate CAC
    Church conference to test CAC
    …And ultimately we learned about our sales model
  • What we learned
    When we formed our team in the fall, one clear strength was our team member involvement in churches and nonprofits. Despite this, what we learned and how much we learned surprised each one of us….
    For example, wWe thought mega churches with thousands of members and celebrity pastors were are target customers…turns out, we were mistaken
  • What we learned
    We learned we actually have many potential customers, on each side of the market…
    Tithing Tina – gives 10% already but would give extra to special causes through GiveModo
    Finance Fred – Is worried we will make his accounting more complicated
    Busy Brett – Hates the way the giving process works and is ready to go to mobile
    Checkless Chuck – wants to give but doesn’t have a way to
    Lead Pastor Paul – Has a vision to cultivate generous giving in his church
    Camp Director David – wants to be able to collect donations at camp, when nobody has their computer or checkbook
    AND…Church Planter Peter – is running a startup church with tech-savvy members who want to use mobile
  • What we learned
    Another surprising learning to us…just how bad our customers’ pain is ….they are hacking their own MVPs and that means asking donors to write down their credit card numbers on paper…doesn’t that defeat the purpose of credit cards?
  • What we learned
    Since GiveModo is a mobile app, naturally we thought we could generate most demand online…turns out, we were mistaken again
  • What we learned
    CACs are high through search, better through social and perhaps best in person
    We will be spending our time going forward at conferences, knocking on doors and cold-calling as we develop our new market
  • Maybe for 1: “Self-fund until we hit profitability”
  • Maybe for 1: “Self-fund until we hit profitability”
  • Maybe for 1: “Self-fund until we hit profitability”
  • Maybe for 1: “Self-fund until we hit profitability”
  • Givemodo Berkeley Final Presentation

    1. GiveModo “Make Giving Easy”
    2. Team Matt Thelen, Hustler •d.light •Goldman Sachs Dash Victor, Product Picker •Square •Deloitte Joe Suh, Hacker •Founder, myChurch.org & FB Donate App •Razoo.com Brandon Middleton, Designer •Founder, mobile games •Board Fellow Jesse Silberberg, Research •Deloitte •Mobile Edtech Startup Andy Smith, Mentor •Investor/Advisor •Startup Founder •Marketing, Brand Mgmt.
    3. Traction Customers raised $10K through app since Feb ’14 10 paying customers, including Goodwill
    4. 122 Interviews, 1 conference
    5. Experiments
    6. Customers
    7. What We Learned – Customers
    8. Value Prop
    9. Resources + Relationships
    10. What We Learned Resources + Relationships
    11. Next Steps 1. Self-fund until we hit our metric goals 2. Spend time talking with customers, not investors 3. Bring on Faculty Advisor(s)
    12. Video http://youtu.be/c7PUOleJEqw
    13. APPENDIX
    14. Market Size ● TAM = $2.8B ● SAM = $644M ● Target = $129M ● Stats: ○ TAM: $229B donated by individuals to NPs ($101B to churches) ○ $7.3B donated to non-denom churches ○ 1.8M NPs & Churches ● Assumptions: ○ Capture 20% donations, 80% still via checks/cash, 34% of orgs. fit target + willing to use mobile, we earn 1% fee on donations ○ $25/month SaaS fee
    15. Business Model Canvas - Class 1
    16. Business Model Canvas - Class 2
    17. Business Model Canvas - Class 3
    18. Business Model Canvas - Class 4
    19. Business Model Canvas - Class 5
    20. Business Model Canvas - Class 6
    21. Business Model Canvas - Class 7
    22. Business Model Canvas - Class 8
    23. Business Model Canvas - Class 9
    24. Business Model Canvas - Class 10
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