This document summarizes the work of the Downtown Durham Inc. (DDI) organization to revitalize downtown Durham. It discusses DDI's mission to promote private investment through economic development, parking, safety, appearance, promotion, and cleanliness. It outlines how DDI gets things done through information gathering, research, deal-making, advocacy, and public relations. Key factors in Durham's economic development are highlighted, such as incentives for capital investment and job creation. Statistics show dramatic improvements in downtown from 1995 to 2013 in businesses, employees, residents, and salaries. Major organizations that have invested in downtown, like Duke University and startup incubators/accelerators, are also mentioned.
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How Downtown Durham Revitalized Through Partnerships & Incentives
1. Photo Courtesy of Stewart Waller & DCVB
Downtown DurhamDowntown Durham
How it HappenedHow it Happened
2. DDI’s MissionDDI’s Mission
To create an environment for private
investment in Downtown Durham by
working in the following areas:
•Economic Development
•Parking
•Safety
•Appearance
•Promotion
•Clean & Safe Ambassador Team
3. How does DDI getHow does DDI get
things done?things done?
1)Information
2)Research
3)Deal Making
4)Advocacy
5)Public Relations
6)Making & keeping Downtown a
community priority
5. Downtown DurhamDowntown Durham
Guiding PrinciplesGuiding Principles
1)Is the project consistent with the Downtown
Master Plan?
2)Is the project a good deal for Durham taxpayers?
3)Is the incentive needed to get deal done?
4)We don’t pay any incentive until the project is
complete
6. Downtown DurhamDowntown Durham
Key Economic Development FactorsKey Economic Development Factors
• Downtown Revitalization Fund
• Public-Private Partnerships
• Coordinated “Team” of City, County & DDI to work
with clients
• Capital Investment & Job Creation Incentives
• Historic Tax Credits
• New market Tax Credits
• Historic Tax Deferral
• Building Improvement Grants
• Signage Grants
• Merchandise Based Building Improvement Grants
8. Then & Now
1995 2013
Number of Businesses <200 500+
Total Employees <3,000 15,500+
Residential Units <100 1,000+
Residents <160 1,500+
Median Age mid-50s 38 yrs
Average Salary mid $30,000 $56,430
Median Salary mid $30,000 $55,000
9. Duke UniversityDuke University
Investment in DowntownInvestment in Downtown
• American Tobacco
• West Village
• DPAC
• 2,000+ employees
• 600,000 sq feet of office
• Millions of $
10. A Hub for EntrepreneursA Hub for Entrepreneurs
•3 Incubators
•2 Accelerators
•Over 65 Startups
11. Retail Openings & LeasesRetail Openings & Leases
Since Retail Market AnalysisSince Retail Market Analysis
• Critical mass of people downtown
• DBAP, DPAC, employees, visitors, foodie area
• Retail Market Analysis
• Incentives:
• Building Improvement Grant
• Merchandise Based Grant
• Signage Grant
• DDI “hand holding/one stop shopping”
• Re: find space, navigate the regulatory
process, network client, help market
business
• Much more professional “pedigree” of client
12. In a challenging economy, how did the
“collective we” keep downtown momentum
moving forward?
•Major capital projects by the public sector
•Opening & continuing success of the DPAC
•Restaurant & Retail store openings
•Continued strength of office market with major
leases to Burt’s Bees & HTC
13. Creating an Environment for Success
•Creating a memorable experience
•Doing the “Creative Class” before Florida wrote his
book
•It’s all about recruiting and retaining the talent