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Capella Week 9 H4D Stanford 2016

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Stanford University
Stanford University

agile, bmnt, business model, corporate innovation, customer development, diux, dod, h4d, hacking for defense, lean, lean launchpad, lean startup, nsa, stanford, steve blank

Education
1 of 18
Capella Space We are providing low-cost SAR imagery satellite constellation with a high revisit rate. Payam Banazadeh Aerospace/Business Timon Ruban Machine Learning Isaac Matthews Aerospace Jose Ignacio del Villar Business # interviews this week: 4 users 1 buyers 2 experts # total interviews: 93 Redacted
Current MVP: Detection of ships at sea SAR image of 3x3 meter resolution. Taken in SF Bay out of Treasure Island on 12/12/2011 at 14:23:52. Acquisition ended at 14:24:00 SAR Image Processed image (white means ship, black means no ship Redacted Redacted Redacted Redacted
Partners - What We Thought Capella will need component suppliers to provide shared economics and co-development; NGA, and image resellers with shared success (we serve as a supplier) Experiment: Interviews with NGA, XTAR. industry suppliers of critical components (amplifiers, SAR antenna, etc) Redacted Redacted Redacted
Partners & Activities They are building our radio at cost (only charging us the material and no labor) and in return we are testing their equipment for them. Co-development We have brought them on as “advisors” on board and in return they have started to work on our flight unit from today instead of waiting for cash when we raise Series A/seed. Shared success. We are getting their amplifier for free to test our payload this summer. Co-development Redacted Redacted Redacted
Costs - What We Thought Development costs are primarily fixed (components, build/development, testing) Experiment: Interviews with NGA, XTAR. industry suppliers of critical components (amplifiers, SAR antenna, etc) Redacted Redacted
Three-Month Development Budget Redacted Redacted
• Deploy 1 to 3 satellites and sell the images by September 2017. • Finish the deployment of 40 satellites by 2020. • Construction of payload for testing • Development of image analysis algorithms • Construction of satellite under required constraints • Data Analytics providers (Orbital Insight, Omni Earth, etc) • Sponsors (military and commercial) • Satellite structure providers • Satellite component providers • Orbital communication providers • Satellite launch providers • Acquire a foreign govt. customer in an Equatorial state • Get commercial customers interested enough in our tech • Acquire funding for platform development • The DHS and other government departments adopt our technology: • - USCG: to thwart drug trafficking from Ecuador and Colombia • Summer ground demonstration: $103k • First satellite: $5 million (including operations) • Subsequent satellites: $3 million each • Final constellation: $150 million total over 3 years • Components to develop/test small- satellite (amplifier, antenna) • Funding to perform payload test during Summer 2016 • Government advocacy for our technology: DHS Beneficiaries Mission AchievementMission Budget/Costs Buy-In/Support Deployment Value PropositionKey Activities Key Resources Commercial Satellite imagery resellers Illegal fishing in Indonesia Oil tankering in Nigeria Stop pirating at sea in Somalia Key Partners USCG Law Enforcement DO Information Watch Officer USCG - Stop more boats carrying drugs from Ecuador/Colombia - Reduce the cost of drug intervention operations NGA Provide better intelligence to other agencies/services Commercial & Foreign Govt Satellite Imagery Resellers: they can offer better and more diverse products Illegal fishing: tracking of ships that are doing suspicious activities at sea. Better law enforcement. Anti-piracy activities that may lead to funding of terrorist activites NGA Intelligence Analysts Services in the DoD?? SOCOM Government sector driving demand (Indonesia, Nigeria, Ecuador, Colombia) Private/VC financing for platform development Coast Guard Deputy Commandant for Operations (CG-DCO) Redacted Redacted Redacted Redacted Redacted Redacted Redacted Redacted Redacted
Angel Round Budget & Schedule June July Develop Analytics & IUU Product Demo Customer Development August September Payload Assembly Seed fundraising Payload Helicopter Test (RF) Redacted Redacted Redacted
Roadmap to launch Demo Setup Design Freeze *Procure demo equipment *Finalize experiment setup *Integrate payload on ground bench *Moving car experiment *Develop analytics demo for use case 1 *Demo analytics with acquired data *V1 design freeze *Procure satellite components *First delivery of satellite flight units *Engineering models delivered $100k $5M Payload Demo Procure & Integrate May June July Aug Sept Oct Nov Dec Jan Feb Mar *Integration completed April May June July Aug Sept *Ground test completed *Flight unit delivery to LV *Launch of Capella 1 and Capella 2 into orbit Integrate Test & Delivery Redacted Redacted Redacted Redacted RedactedRedactedRedacted
Capella 5 year plan June ‘16 Sept ‘17 Demo “pair” Satellite – Equatorial orbit Capella 1st gen constellation Capella 2nd gen constellation Payload demo 2018 2019 2020 2021 • 100% commercially available parts • Ready to launch in less than 12 months after series A funding • 3m high resolution and 10m low resolution • Primary focus: port of Singapore, law enforcement in Gulf of Mexico, Illegal Fishing & Piracy in Indonesia & Malaysia • Constellation of 11 satellites (<4 hour SAR, <6 hour InSAR) • 3m high resolution and 10m low resolution • Primary focus: Patterns of life, domain awareness, asset management, oil, agriculture • Constellation of 40 satellites (<1 hour SAR, <3 hour InSAR) • 1m high resolution and 10m low resolution • Primary focus: Patterns of life, domain awareness, asset management, oil, agriculture , military Redacted Redacted Redacted Redacted Redacted Redacted Redacted
Cost distribution Redacted
2016 Budget Redacted
Illegal fishing Possible illegal fishing Legal Suspicions nets/activities Licensed activities Redacted
Ship size: 30 m Last seen: 7N, 128E 8:03am Priority level: 1 Note: No AIS, drifting, fish net Illegal fishing Possible illegal fishing Legal Suspicions nets/activities Licensed activities Redacted
Ship size: 30 m Last seen: 7N, 128E 8:03am Priority level: 1 Note: No AIS, drifting, fish net Illegal fishing Possible illegal fishing Legal Suspicions nets/activities Licensed activities Redacted
Ship size: 45 m Last seen: 3S, 97E 9:10am Priority level: 12 Note: AIS turned off Illegal fishing Possible illegal fishing Legal Suspicions nets/activities Licensed activities Redacted
Net size: 1km long Last seen: 3S, 88E 10:10am Priority level: 2 Note: Nets, drifting, no boat Illegal fishing Possible illegal fishing Legal Suspicions nets/activities Licensed activities Redacted
Net size: 1km long Last seen: 3S, 88E 10:10am Priority level: 2 Note: Nets, drifting, no boat Illegal fishing Possible illegal fishing Legal Suspicions nets/activities Licensed activities Redacted

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Capella Week 9 H4D Stanford 2016

  • 1. Capella Space We are providing low-cost SAR imagery satellite constellation with a high revisit rate. Payam Banazadeh Aerospace/Business Timon Ruban Machine Learning Isaac Matthews Aerospace Jose Ignacio del Villar Business # interviews this week: 4 users 1 buyers 2 experts # total interviews: 93 Redacted
  • 2. Current MVP: Detection of ships at sea SAR image of 3x3 meter resolution. Taken in SF Bay out of Treasure Island on 12/12/2011 at 14:23:52. Acquisition ended at 14:24:00 SAR Image Processed image (white means ship, black means no ship Redacted Redacted Redacted Redacted
  • 3. Partners - What We Thought Capella will need component suppliers to provide shared economics and co-development; NGA, and image resellers with shared success (we serve as a supplier) Experiment: Interviews with NGA, XTAR. industry suppliers of critical components (amplifiers, SAR antenna, etc) Redacted Redacted Redacted
  • 4. Partners & Activities They are building our radio at cost (only charging us the material and no labor) and in return we are testing their equipment for them. Co-development We have brought them on as “advisors” on board and in return they have started to work on our flight unit from today instead of waiting for cash when we raise Series A/seed. Shared success. We are getting their amplifier for free to test our payload this summer. Co-development Redacted Redacted Redacted
  • 5. Costs - What We Thought Development costs are primarily fixed (components, build/development, testing) Experiment: Interviews with NGA, XTAR. industry suppliers of critical components (amplifiers, SAR antenna, etc) Redacted Redacted
  • 7. • Deploy 1 to 3 satellites and sell the images by September 2017. • Finish the deployment of 40 satellites by 2020. • Construction of payload for testing • Development of image analysis algorithms • Construction of satellite under required constraints • Data Analytics providers (Orbital Insight, Omni Earth, etc) • Sponsors (military and commercial) • Satellite structure providers • Satellite component providers • Orbital communication providers • Satellite launch providers • Acquire a foreign govt. customer in an Equatorial state • Get commercial customers interested enough in our tech • Acquire funding for platform development • The DHS and other government departments adopt our technology: • - USCG: to thwart drug trafficking from Ecuador and Colombia • Summer ground demonstration: $103k • First satellite: $5 million (including operations) • Subsequent satellites: $3 million each • Final constellation: $150 million total over 3 years • Components to develop/test small- satellite (amplifier, antenna) • Funding to perform payload test during Summer 2016 • Government advocacy for our technology: DHS Beneficiaries Mission AchievementMission Budget/Costs Buy-In/Support Deployment Value PropositionKey Activities Key Resources Commercial Satellite imagery resellers Illegal fishing in Indonesia Oil tankering in Nigeria Stop pirating at sea in Somalia Key Partners USCG Law Enforcement DO Information Watch Officer USCG - Stop more boats carrying drugs from Ecuador/Colombia - Reduce the cost of drug intervention operations NGA Provide better intelligence to other agencies/services Commercial & Foreign Govt Satellite Imagery Resellers: they can offer better and more diverse products Illegal fishing: tracking of ships that are doing suspicious activities at sea. Better law enforcement. Anti-piracy activities that may lead to funding of terrorist activites NGA Intelligence Analysts Services in the DoD?? SOCOM Government sector driving demand (Indonesia, Nigeria, Ecuador, Colombia) Private/VC financing for platform development Coast Guard Deputy Commandant for Operations (CG-DCO) Redacted Redacted Redacted Redacted Redacted Redacted Redacted Redacted Redacted
  • 8. Angel Round Budget & Schedule June July Develop Analytics & IUU Product Demo Customer Development August September Payload Assembly Seed fundraising Payload Helicopter Test (RF) Redacted Redacted Redacted
  • 9. Roadmap to launch Demo Setup Design Freeze *Procure demo equipment *Finalize experiment setup *Integrate payload on ground bench *Moving car experiment *Develop analytics demo for use case 1 *Demo analytics with acquired data *V1 design freeze *Procure satellite components *First delivery of satellite flight units *Engineering models delivered $100k $5M Payload Demo Procure & Integrate May June July Aug Sept Oct Nov Dec Jan Feb Mar *Integration completed April May June July Aug Sept *Ground test completed *Flight unit delivery to LV *Launch of Capella 1 and Capella 2 into orbit Integrate Test & Delivery Redacted Redacted Redacted Redacted RedactedRedactedRedacted
  • 10. Capella 5 year plan June ‘16 Sept ‘17 Demo “pair” Satellite – Equatorial orbit Capella 1st gen constellation Capella 2nd gen constellation Payload demo 2018 2019 2020 2021 • 100% commercially available parts • Ready to launch in less than 12 months after series A funding • 3m high resolution and 10m low resolution • Primary focus: port of Singapore, law enforcement in Gulf of Mexico, Illegal Fishing & Piracy in Indonesia & Malaysia • Constellation of 11 satellites (<4 hour SAR, <6 hour InSAR) • 3m high resolution and 10m low resolution • Primary focus: Patterns of life, domain awareness, asset management, oil, agriculture • Constellation of 40 satellites (<1 hour SAR, <3 hour InSAR) • 1m high resolution and 10m low resolution • Primary focus: Patterns of life, domain awareness, asset management, oil, agriculture , military Redacted Redacted Redacted Redacted Redacted Redacted Redacted
  • 13. Illegal fishing Possible illegal fishing Legal Suspicions nets/activities Licensed activities Redacted