Facebook final

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Facebook final

  1. 2. <ul><li>Creating Content on Facebook </li></ul><ul><li>Be authentic, use your own voice and post on your own when possible – create interesting content! </li></ul><ul><li>Separate your personal and business pages and posts as much as possible </li></ul><ul><li>Posting frequency recommendation: minimum of 2x a week, but no more than 1x a day </li></ul><ul><li>Tag, link to and connect with all your social media outlets. </li></ul>
  2. 3. <ul><li>Marketing Your Business on Facebook Engage with your readers and fans: </li></ul><ul><ul><li>Contest, surveys, polls, giveaways </li></ul></ul><ul><ul><li>Get feedback and give it </li></ul></ul><ul><li>Make your page pop! Good design, landing page </li></ul><ul><li>Ensure your page is linked to your other online outlets – website, blog, in store, etc. </li></ul><ul><li>Give exclusives to Facebook fans – discounts, specials, promotions </li></ul><ul><li>Partner when possible – the more the merrier! </li></ul><ul><li>However, if you’re going to use contests on Facebook you have to follow the rules: </li></ul><ul><ul><li>Use an app to run your contest like woobox or wildfire </li></ul></ul><ul><ul><li>Facebook rules and regulations: https://www.facebook.com/promotions_guidelines.php </li></ul></ul>
  3. 4. Facebook Contest Dos and Don’ts <ul><li>Must create a new page tab for contests </li></ul><ul><li>Must disclose contest is for business and has nothing to do with Facebook </li></ul><ul><li>Cannot “like a page,” check-in, post on Wall as entry to contest – all has to be run thru the app – don’t use Facebook functionality or features </li></ul><ul><li>Notification, disclosure of winners, etc. cannot be done through Facebook </li></ul>
  4. 5. Other thoughts: <ul><li>From Social Media Examiner: </li></ul><ul><ul><li>A promotion on Facebook is anything where a winner is selected </li></ul></ul><ul><ul><li>Other good apps: </li></ul></ul><ul><ul><ul><li>Fanappz </li></ul></ul></ul><ul><ul><ul><li>Vitrue </li></ul></ul></ul><ul><ul><ul><li>BuddyMedia </li></ul></ul></ul><ul><ul><ul><li>Votigo </li></ul></ul></ul><ul><ul><ul><li>ContextOptional </li></ul></ul></ul><ul><ul><ul><li>BulbStorm </li></ul></ul></ul><ul><ul><ul><li>NorthSocial </li></ul></ul></ul><ul><ul><ul><li>Momentus Media </li></ul></ul></ul><ul><ul><ul><li>Friend2Friend </li></ul></ul></ul><ul><ul><ul><li>Strutta </li></ul></ul></ul><ul><ul><li>Cannot select random fans and giveaway prizes but you can feature a fan at random on a photo, etc on the page </li></ul></ul><ul><ul><li>Cannot have fans upload photos for contests </li></ul></ul>
  5. 6. Other thoughts:
  6. 7. Other thoughts: <ul><li>From Social Media Examiner: </li></ul><ul><ul><li>A promotion on Facebook is anything where a winner is selected </li></ul></ul><ul><ul><li>Other good apps: </li></ul></ul><ul><ul><ul><li>Fanappz </li></ul></ul></ul><ul><ul><ul><li>Vitrue </li></ul></ul></ul><ul><ul><ul><li>BuddyMedia </li></ul></ul></ul><ul><ul><ul><li>Votigo </li></ul></ul></ul><ul><ul><ul><li>ContextOptional </li></ul></ul></ul><ul><ul><ul><li>BulbStorm </li></ul></ul></ul><ul><ul><ul><li>NorthSocial </li></ul></ul></ul><ul><ul><ul><li>Momentus Media </li></ul></ul></ul><ul><ul><ul><li>Friend2Friend </li></ul></ul></ul><ul><ul><ul><li>Strutta </li></ul></ul></ul><ul><ul><li>Cannot select random fans and giveaway prizes but you can feature a fan at random on a photo, etc on the page </li></ul></ul><ul><ul><li>Cannot have fans upload photos for contests </li></ul></ul>
  7. 8. Things you CAN do: <ul><li>You can have fans “like” a reveal page to get to your fan page (and giveaway special codes or discounts to fans that way) </li></ul><ul><li>You can cross-promote content from your other social networks as long as you don’t run it through Facebook </li></ul><ul><li>You can own your content and make it personalized as long as it’s PC and PG </li></ul>
  8. 19. Entice Your Soon-to-be Fans Add a landing page that encourages new soon-to-be fans to “like” your page with special content, coupon codes or a contest.
  9. 21. Photo Contests and Giveaways
  10. 22. Photo Contests and Giveaways
  11. 23. Engage Your Fans <ul><li>Have everyone’s posts/comments displayed on your wall. </li></ul><ul><li>Monitor other’s postings and delete when necessary but try to respond to as many questions as you can. </li></ul><ul><li>Post as least 1x per day! </li></ul><ul><li>Give your FB page a personality. Make sure your fans can identify will a real person on the page. </li></ul>
  12. 25. More Ways to Engage <ul><li>Don’t be afraid to ask them to “share” something important </li></ul><ul><li>Don’t give them all the info on the wall if you’d like them to click thru to your website. </li></ul>
  13. 26. Keep ‘em Talking <ul><li>Don’t give them all the info on the wall if you’d like them to click thru to your website. </li></ul><ul><li>Caption Contests </li></ul>

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