Start Like a Start Up                                 India Fund II                Presented by a guy who hasn’t done it a...
Most offline entities look @ the Internet as an extension ofcurrent businessVSStarting a new BusinessIRE 2013   Start As A...
Every new POS thus far has required the same base levelstrategyIRE 2013   Start As A Start Up                            3
Now consider, not a new POS, but a new Industry…IRE 2013   Start As A Start Up                     4
Let’s say you sell Garments today…Tomorrow you want to sell Rocket ShipsIRE 2013   Start As A Start Up           5
To NASA!IRE 2013   Start As A Start Up   6
Would you use the same:Governing principles?Strategy?Employees?Metrics?IRE 2013    Start As A Start Up   7
In fact, Before you start you might even do some research….IRE 2013   Start As A Start Up                                8
The Internet is like a Rocket Ship Company! A different worldIRE 2013   Start As A Start Up                               ...
Even kids can do this!    26 years old - $6             24 years old - $1 billion    25 years old – 3.5         billion   ...
But wait Sid! Is the Internet really that different?IRE 2013   Start As A Start Up                         11
Well, Let’s take a look…IRE 2013   Start As A Start Up   12
Starting an Online Site:1. Quick and Easy2. It’s Cheap3. Not manpower intensiveIRE 2013   Start As A Start Up   13
What does this mean:1. You don’t need expensive technology2. You don’t need massive infra3. You don’t need to many peopleI...
But wait Sid! What do we need to start?IRE 2013   Start As A Start Up            15
1. 24 hour Sales Cycle2. National / International Reach3. Collect Data not normally available4. Look bigger than you actua...
1. All about crunching numbers2. First you need to know what to collect (Good luck!)3. Analyze4. Act5. AdaptIRE 2013   Sta...
Digital trail        track online activity        Time spent on site        Page views        Deal response        Which p...
Leveraging AnalyticsWhat conditions lead to more sales and what actions do youneed to take to make that happen?IRE 2013   ...
AdaptingGetting away from “doing things the way they were done”Based on data you are collecting now!IRE 2013   Start As A ...
1. Less Customer Contact2. Customer has no touch / no feel3. Trust issues4. Less impulse buyingIRE 2013   Start As A Start...
So, as a running business, how do you plan your online strategy?IRE 2013   Start As A Start Up                            ...
Think about like starting a new business all together….IRE 2013   Start As A Start Up                            23
1. Study the marketplace / the industry2. Hire the right people, not delegate to convenient people3. Keep an eye on the fi...
But most importantly, realize that it’s very difficult to run abusinessIRE 2013   Start As A Start Up                     ...
So, can you imagine running two businesses at the same time?IRE 2013   Start As A Start Up                             26
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  • ----- Meeting Notes (22/01/13 11:50) -----$220 M is not correct
  • Are we trying to hard to prove something here?
  • Start like a Startup By Siddharth Talwar

    1. 1. Start Like a Start Up India Fund II Presented by a guy who hasn’t done it any other way…IRE 2013 Start As A Start Up 1
    2. 2. Most offline entities look @ the Internet as an extension ofcurrent businessVSStarting a new BusinessIRE 2013 Start As A Start Up 2
    3. 3. Every new POS thus far has required the same base levelstrategyIRE 2013 Start As A Start Up 3
    4. 4. Now consider, not a new POS, but a new Industry…IRE 2013 Start As A Start Up 4
    5. 5. Let’s say you sell Garments today…Tomorrow you want to sell Rocket ShipsIRE 2013 Start As A Start Up 5
    6. 6. To NASA!IRE 2013 Start As A Start Up 6
    7. 7. Would you use the same:Governing principles?Strategy?Employees?Metrics?IRE 2013 Start As A Start Up 7
    8. 8. In fact, Before you start you might even do some research….IRE 2013 Start As A Start Up 8
    9. 9. The Internet is like a Rocket Ship Company! A different worldIRE 2013 Start As A Start Up 9
    10. 10. Even kids can do this! 26 years old - $6 24 years old - $1 billion 25 years old – 3.5 billion billion Finance / Strategy Product / Technology Business Development Mumbai Bengaluru DelhiIRE 2013 Start As A Start Up 10
    11. 11. But wait Sid! Is the Internet really that different?IRE 2013 Start As A Start Up 11
    12. 12. Well, Let’s take a look…IRE 2013 Start As A Start Up 12
    13. 13. Starting an Online Site:1. Quick and Easy2. It’s Cheap3. Not manpower intensiveIRE 2013 Start As A Start Up 13
    14. 14. What does this mean:1. You don’t need expensive technology2. You don’t need massive infra3. You don’t need to many peopleIRE 2013 Start As A Start Up 14
    15. 15. But wait Sid! What do we need to start?IRE 2013 Start As A Start Up 15
    16. 16. 1. 24 hour Sales Cycle2. National / International Reach3. Collect Data not normally available4. Look bigger than you actually are5. Customers can promote your product so easilyIRE 2013 Start As A Start Up 16
    17. 17. 1. All about crunching numbers2. First you need to know what to collect (Good luck!)3. Analyze4. Act5. AdaptIRE 2013 Start As A Start Up 17
    18. 18. Digital trail track online activity Time spent on site Page views Deal response Which products purchased / which notIRE 2013 Start As A Start Up 18
    19. 19. Leveraging AnalyticsWhat conditions lead to more sales and what actions do youneed to take to make that happen?IRE 2013 Start As A Start Up 19
    20. 20. AdaptingGetting away from “doing things the way they were done”Based on data you are collecting now!IRE 2013 Start As A Start Up 20
    21. 21. 1. Less Customer Contact2. Customer has no touch / no feel3. Trust issues4. Less impulse buyingIRE 2013 Start As A Start Up 21
    22. 22. So, as a running business, how do you plan your online strategy?IRE 2013 Start As A Start Up 22
    23. 23. Think about like starting a new business all together….IRE 2013 Start As A Start Up 23
    24. 24. 1. Study the marketplace / the industry2. Hire the right people, not delegate to convenient people3. Keep an eye on the finances4. Test your ideas constantly5. Be hyper critical6. Stay focusedIRE 2013 Start As A Start Up 24
    25. 25. But most importantly, realize that it’s very difficult to run abusinessIRE 2013 Start As A Start Up 25
    26. 26. So, can you imagine running two businesses at the same time?IRE 2013 Start As A Start Up 26

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