Uploaded on

What is marketing? Basics on marketing

What is marketing? Basics on marketing

More in: Education
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
389
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Marketing
    By: Miss Iabone
  • 2. Marketing is the process of planning and executing the pricing, promotion and distribution of ideas, goods, and services to create exchanges between buyers and sellers.
    Definition
  • 3. Marketing Mix:
    The unique combination of pricing, promotion, product offerings and distribution system (place) = The target market
    Marketing Mix (4 P’s)
  • 4. Product
    Is the firm's goods or services they are selling. This includes not only physical unit, also package, warranty, and brand and company image.
    The 4 P’s
  • 5. Price
    Price is determined by demand for the goods and the cost of the goods.
    The 4 P’s
  • 6. Place/Distribution
    How a product flows from producer to customer. Wholesalers link the producer of the goods to the customer.
    The 4 P’s
  • 7. Promotion
    Different elements that help increase the sale of the product. Examples: advertising, sales, public relations.
    The 4 P’s
  • 8. Target Market - the customers who are most likely to buy the firm's products. Also called target audience.
    Think about it, fast food restaurant's target market is different than a health food store's target audience.
    Target Market
    Target
    Market
    Product
    Price
    Promotion
    Place
  • 9. Successful companies have different marketing mixes for different products.
    Marketing is vital to companies because it stimulates what makes the company stay alive - sales revenue. Without Marketing, consumers don't know about the product, therefore, the company cannot sell their product.
    Correctly identifying your target market is key to success.
    Examples: NFL vs. local ballet company has very different target audiences.
    Remember…